UNDERSTAND THE RETAIL

UNIVERSE IN PAKISTAN
WITH PAKISTAN RETAIL CENSUS 2015 - 2016

WHAT IS IT? WHY NIELSEN?

It is essential for FMCG businesses to
understand the retail universe in a
given market in order to make well-
informed decisions in choosing the
right distribution channels and
therefore able to maximize the sales
potential for their brands.
Nielsens FMCG Retail Census Pakistan
provides marketers with accurate
insights into the local retail structure.
The survey covers major FMCG
channels across 470 cities (100%
urban population) and more than
16,000 villages (80% rural population).
Key information provision includes
outlet profile and category handling
of over 25 FMCG categories.
Nielsen introduces cutting edge
technology in data collection and
reporting of the FMCG Retail Census.
The FMCG Retail Census is digitally
mapped, enabling marketers to
integrate census data with sales data
on Nielsens user-friendly web based
portal, Trade Dimensions.
Armed with the range of information
made available on the platform,
marketers are able to identify best
distribution channels, evaluate retail
trade structure, and optimize sales
routes to reach their target markets
across Pakistan. Marketers are also able
to customize filters according to store
attributes, as well as conduct an online
analysis and report.

For more information contact your Nielsen representative

at 111.111.226 or visit www.nielsen.com
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