Professional Documents
Culture Documents
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3.9. Konseptualisasi .......................................................................................... 32
BAB IV HASIL PENELITIAN DAN PEMBAHASAN .................................. 33
4.1. Gambaran Umum Lokasi Penelitian .......................................................... 33
4.1.1. sejarah singkat dan latar belakang Zahra syariah Hotel Kendari ........... 33
4.1.2. Profil Zahrah Syariah Hotel Kendari ...................................................... 33
4.1.3. Visi dan Misi Zahrah Syariah Hotel Kendari .......................................... 34
4.1.4. Produk dan Fasilitas Zahra Syariah Hotel Kendari ................................. 35
4.1.5. Struktur Organisasi Zahra Syariah Hotel Kendari .................................. 36
4.1.6. Karateristik Informan .............................................................................. 37
4.2. Strategi komonikasi Pemasaran Zahra Syariah Hotel Kendari
dalam upaya meningkatkan pelanggan ............................................................ 39
4.3. Pembahasan ............................................................................................... 50
BAB V PENUTUP ............................................................................................ 61
Kesimpulan ...................................................................................................... 61
Saran .................................................................................................................. 61
Daftar Pustaka
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