Danang University of Economics

Assignment Front Sheet

Qualification Unit Code / Unit number and title

L/601/0950
Pearson BTEC Level 5 HND Diploma in Business
Unit 16: Managing Communications,
(Management)
Knowledge and Information

Student name / BTEC Registration Number Assessor name

Mr. Ananta Kar

Date issued Hand in deadline Submitted on

13 Feb 2017 31 Mar 2017

Assignment title MCKI1: Assessment of Information and Knowledge Needs and Development of
Personal Network (1 of 2)

In this assessment you will have opportunities to provide evidence against the following criteria.
Indicate the page numbers where the evidence can be found.

In this assessment you will

Learning Learning Assessment have the opportunity to Task Evidence
Outcome outcome Criteria present evidence that no. (Page no)
shows you are able to:
Discuss the range of decisions to
1.1 1
be taken

Understand Examine the information and

how to 1.2 knowledge needed to ensure 1
assess effective decision taking
LO1 information
and Assess internal and external
knowledge 1.3 sources of information and 1
needs understanding

Justify recommendations for

1.4 1
improvement

Be able to Identify stakeholders for a

2.1 2
create decision-making process
strategies to
increase
Make contact with those identified
personal
2.2 and develop business 2
networking
relationships
to
LO2
widen
involvement Involve those identified in the
2.3 2
in decision making as appropriate
the
decision-
making Design strategies for
2.4 2
process improvement

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Student declaration

I certify that the work submitted for this assignment is my own. I have clearly referenced any sources
used in the work. I understand that false declaration is a form of malpractice.

Student signature: Date:

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In addition to the above PASS criteria, this assignment gives you the
opportunity to submit evidence in order to achieve the following MERIT and
DISTINCTION grades

Indicative
Grade Descriptor Contextualisation
characteristic/s
M1 Identify and An effective approach to To achieve M1, you will have applied an
apply strategies to study and research has been effective approach to study and research
find appropriate applied. on the information and knowledge
solutions needed to ensure effective decision
making in Tesco PLC.

(Task 1)

M2 Select / design
and apply
appropriate
methods /
techniques

M3 Present and The communication is To achieve M3, the work you present will
communicate appropriate for familiar and be presented in suitable business formats
appropriate unfamiliar audiences and and will use business terminology
findings appropriate media have been accurately.
used.
(Task 1 & 2)

D1 Use critical Realistic improvements have To achieve D1, you will provide an
reflection to been proposed against evaluation which will suggest how your
evaluate own work defined characteristics for strategies might be of value to the
and justify valid success. Managing Director to help improve
conclusions personal networking to widen
involvement in the decision making
process.

(Task 2)

D2 Take Activities have been To achieve D2, you will have

responsibility for managed. demonstrated an effective approach to
managing and independent research and study and will
organising activities have met the deadline to submit the
tasks and achieve the unit assessment
criteria.

(Task 1 and 2)

D3 Demonstrate
convergent / lateral
/ creative thinking

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 Danang University of Economics

Assignment Brief

Qualification Pearson BTEC Level 5 HND Diploma in Business (Management)

Unit number and title Unit 16: Managing Communications, Knowledge and Information

Assessor name Mr. Ananta Kar

Date issued 13 Feb 2017

Hand in deadline 31 Mar 2017

MCKI1: Assessment of Information and Knowledge Needs and

Assignment title
Development of Personal Network (1 of 2)

Scenario 1

Tesco has halved the pace of its sales decline in the past month as price cuts have helped stem the
loss of customers elsewhere.

The UKs biggest supermarket enjoyed its best performance since July, with sales down 0.8% in the
12 weeks to 28 February 2016, compared with a 1.6% decline revealed a month earlier, according
to analysts Kantar Worldpanel.

Separate figures from analysis firm Nielsen suggested Tesco was doing even better, with sales
falling by just 0.5%, the chains best performance since November 2013.

Mike Watkins, Nielsens UK head of retail and business insight, said: Tesco has been improving the
basics, including its pricing. This has encouraged more visits and attracted back shoppers who had
previously defected.

Their new customer proposition highlights the benefits of having a large variety of store types
physical and online. Supermarkets offering more locations, good private label and a superior
customer experience not just lower prices tend to be more successful, and these are some of
the areas where Tesco are focusing.

The strong sales performance is good news for Dave Lewis, Tescos chief executive, who is under
pressure to show results from his turnaround plan, which kicked off in autumn 2014.

The improvement in sales came alongside a general pickup in the grocery market in February. Sales
for the sector rose 0.5%, the fastest pace of growth since October, as chocolate sales rose 13% in
February thanks to Valentines Day and early preparations for Easter. Sparkling wine sales also
continued to soar up 15% last month.

Tescos trade increase came at the expense of Asda and Morrisons, where the pace of sales declines
increased. Asdas sales fell by 4% in the three months to the end of February, the chains worst
performance recorded by Kantar.

The struggling retailer has lost 0.8 percentage points of market share over the past year. It controls
16.2% of UK grocery sales, putting it behind Sainsburys, which is now the UKs second biggest
supermarket with 16.8% market share. Tescos market share is 28.4%.

You are a member of the inner circle of Dave Lewis, Tescos chief executive. You have enjoyed his
confidence. He has recently appointed you as his Chief Knowledge Officer. You are tasked with
knowledge management and decision making process for Tesco PLC.

Task 1 (LO 1: 1.1, 1.2, 1.3, 1.4, and M1, M3, D2)

You have already had a preliminary discussion with Dave Lewis about information and knowledge
needs of the corporation and, as a result, Dave Lewis requests you to submit a report to brief and
inform him in which you:

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 Danang University of Economics

Discuss the range of decisions to be taken in Tesco PLC; examine the information and
knowledge needed to ensure effective decision taking; assess internal and external
sources of information and understanding; and justify recommendations for
improvement.

To achieve M1, you will have applied an effective approach to study and research on the information
and knowledge needed to ensure effective decision making in Tesco PLC.

To achieve M3, the work you present will be presented in suitable business formats and will use
business terminology accurately.

To achieve D2, you will have demonstrated an effective approach to independent research and
study and will have met the deadline to submit the tasks and achieve the unit assessment criteria.

Scenario 2

A local Singaporean company has been in operation now for about three years. Since they were set
up, they have been relatively successful and have already had to move to larger premises. No
members of the management team have had any training in Business and Management, they are
each specialists in their own field. However, the Managing Director recently went to a local Institute
of Directors meeting for the first time and has realised that the company needs wider business
network.

Task 2 (LO 2: 2.1, 2.2, 2.3, 2.4, and M3, D1, D2)

Write a report to address the following issues: identify stakeholders for a decision-making
process; make contact with those identified and develop business relationships; involve
those identified in the decision making as appropriate; design strategies for improvement.

To achieve M3, the work you present will be presented in suitable business formats and will use
business terminology accurately.

To achieve D1, you will provide an evaluation which will suggest how your strategies might be of
value to the Managing Director to help improve personal networking to widen involvement in the
decision making process.

To achieve D2, you will have demonstrated an effective approach to independent research and study
and will have met the deadline to submit the tasks and achieve the unit assessment criteria.

Evidence Evidence
Summary of evidence required by student
checklist presented

Task 1 A report that assesses information and knowledge needs of selected

organisations.

Task 2 A report that creates strategies to increase personal networking to

widen involvement in the decision making process.

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PRESENTATION

1. The assignment should have a cover page that includes the assignment title,
assignment number, course title, module title, Lecturer/tutor name and students
name. Attach all the pages of assignment brief/achievement summary with your
report and leave them blank for official use.

2. Ensure that authenticity declaration has been signed.

3. This is an individual assignment.

4. Content sheet with a list of all headings and page numbers.

5. A fully typed up professionally presented report document. Use 12 point Arial or

Times New Roman script.

6. Your assignment should be word-processed and should not exceed 2,500 words in
length.

7. Use the Harvard referencing system.

8. Exhibits/appendices are outside this limit.

9. The assignment should contain a list of any references used in the report.

NOTES TO STUDENTS FOR SUMMISSION

Check carefully the submission date and the instructions given with the
assignment. Late assignments will not be accepted.
Ensure that you give yourself enough time to complete the assignment by the
due date.
Do not leave things such as printing to the last minute excuses of this nature
will not be accepted for failure to hand-in the work on time.
You must take responsibility for managing your own time effectively.
If you are unable to hand in your assignment on time and have valid reasons
such as illness, you may apply (in writing) for an extension.
Failure to achieve a PASS grade will results in a REFERRAL grade being given.
Take great care that if you use other peoples work or ideas in your assignment,
you properly reference them in your text and any bibliography.
NOTE: If you are caught plagiarising, the University policies and
procedures will apply.

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 Danang University of Economics

Achievement Summary
Pearson BTEC Level 5 HND Diploma
Qualification Assessor name Mr. Ananta Kar
in Business (Management)
Unit 16: Managing
Unit Number
Communications, Knowledge and Student name
and title
Information
Criteria To achieve the criteria the evidence must show that the Achieved?
Reference student is able to: (tick)
LO 1

1.1 Discuss the range of decisions to be taken

Examine the information and knowledge needed to ensure effective

1.2
decision taking

1.3 Assess internal and external sources of information and understanding

1.4 Justify recommendations for improvement

LO 2

2.1 Identify stakeholders for a decision-making process

2.2 Make contact with those identified and develop business relationships

2.3 Involve those identified in the decision making as appropriate

2.4 Design strategies for improvement

Higher Grade achievements (where applicable)

Achieved? Achieved?
Grade descriptor Grade descriptor
(tick) (tick)

D1: Use critical reflection

M1: Identify and apply strategies to to evaluate own work
find appropriate solutions and justify valid
conclusions

D2: Take responsibility

M2: Select/design and apply
for managing and
appropriate methods/techniques
organising activities

D3: Demonstrate
M3: Present and communicate
convergent/lateral
appropriate findings
/creative thinking

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 Danang University of Economics

Assignment Feedback
Formative Feedback: Assessor to Student

Action Plan

Summative feedback

Feedback: Student to Assessor

Assessor Signature Date

Student Signature Date

FOR INTERNAL USE ONLY

VERIFIED YES NO
DATE : ...............................................................
VERIFIED BY : ................................................................
NAME : ................................................................

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