Ecosystem Aware

Global Supply Chain Management

Pochampally Village
 Occupation Number of Families

Weaving 1448
Sari Shop Owners 102
Global Supply Chain Management Pochampally Agriculture 402

Village Toddy Tapping 109

Washing 93
Fishing 79
Ecosystem Aware

Basket Weaving 28

l Pochampally is a village 40kms outside of Hyderabad ,

called Bhoodan Pochampally. Acharya Vinobha Bhave
started Bhoodan Movement (Land Donation) from this
village.
l Famous for Pochampally ikkat tie-and-dye weave art ,
Won IP Rights in the Geographical Indications Category
(Equivalent of a Copyright or Trademark ).
l Pochampally is one of UNDPs 36 rural tourism sites, and is
supported by the Ministry of Tourism.
 Pochampally Village
Global Supply Chain Management
l Pochampally does more than $22 Million annual business
in terms of yarn sales, purchase of handloom products and
sales.
Ecosystem Aware

The marketing is done through the cooperative society and

APCO, the master weavers and the business houses in
Pochampally.
Pochampally weavers association sell their products online
through pochampally.com.
The products reach the market though various channels operated
by Middlemen.
l Though there are vocation training institutes like Swamy
Ramananda Thirtha Rural Institute (SRTRI) near
Pochampally, they do not cater majorly to the weaving
community at Pochampally strategically.
 Ministries of Tex;les, Trade Regula;ons, Apparel Park, Ci;zen Groups,
Chemicals and fer;lizers, Labor laws, Tex%le Technology up- Village Panchayat Self Help Groups,
Trade policies grada;on schemes NGOs

Ins;tu;ons
CoYon, Silk and Fabric
Resources

Service Delivery Technologies

Bus, Truck Transporta;on Water, Energy & Power
Resources
Power looms, Computer
aided design & Mechanisms Market Research and
Domain Specic research
Smart Village

Resources

IT and Mobile Networks

Pochampally Healthcare & e-health
records at district level
Procurement, Warehousing Ecosystem Human Resources
& Marke;ng for SMEs
UID

e- shopping, Financial Resources,
Post Oce
High school & other
e-kiosks, Spoken Web Educa;onal Ins;tu;ons
Service Chains at district level

Water Voca;onal Retail, SMEs Rural Aordable
U;li;es,
Deuorida;on training HandicraUs Tourism (micronance) Employment Housing,
Healthcare
Schemes(NREGS) educa;on


 Recommendations from Ecosystem
Global Supply Chain Management
l Though Pochampally is claimed as one of the model
villages by the tourism department, our analysis finds that
there is no strategic growth orientation.
l Current focus is on Sarees and local markets but their
Ecosystem Aware

competencies are in Design. Should focus on other dresses:

Men, Women and Children (both Indian & Foreign) and
link into the global value chain.
l Protecting the heritage, the occupation and skill of weaving
pochampally sarees by training people in other villages and
encouraging more innovation rather than keeping it in house
l Vocational training of the latest advances in design and
weaving automation and environmentally friendly
techniques
l Governance follows classical Panchayat model supported
by Government and UN agencies and is not entrepreneurial
& this needs to change
 Conclusion
Global Supply Chain Management
l There is no denying fact that we need smart villages. This
is the biggest challenge facing all developing countries
today.
Ecosystem Aware

l There are technologies available and they are successful

elsewhere. But the failure comes from lack of strategy,
integrated planning and above all monitoring and execution
of the activities.
l We need to develop the ecosystem for each village and city
depending on its location and investment climate.
l They can be replicated to millions of villages and towns
around the World and this is in line with the inclusive
growth initiatives .
l Biggest stumbling block is the legacy Infrastructure
Global Supply Chain Management
Ecosystem Aware

Applying STERM Framework to

build a Smart City

N.Viswanadham 32

Ci;zen Groups,
Regulators & Policy Central /State Municipal Business
Social Ac;vists,
Makers Governments Corpora;ons Organiza;ons
NGOs

Ins;tu;ons
Land Resources,
Transporta;on Land Records

Service Delivery Technologies

Water, Power, Energy
IT and Communica;on Resources
Networks
& Mechanisms Business Development
Industrial Clusters
Distribu;on Centers

Resources
Smart City
Infrastructure

Food Courts
Ecosystem roads, airports, rail
Human Resources
UID
e-kiosks, e-Retail
Financial Resources

Call Centers
Universi;es & Research
Service Chains Ins;tu;ons

Healthcare, Retail Sewage,

Water Power Public Housing Educa;on,
Emergency Food garbage
Network Network
July16,2010 Transporta;on Security Entrepreneurship
33
Services Security treatment
N.Viswanadham
Global Supply Chain Management
The Largest Urban Migration in History
l Each week, nearly one-and-a-half-million people
move to cities, almost all in developing markets
l More than 70 million people are crossing the
Ecosystem Aware

threshold to the middle class each year, all in

emerging economies.
l By the end of the decade (2020), roughly 40 % of
the worlds population will be middle-class (20%
today).
l Urban poor need food, housing and others
l To tap these new markets, organizations must
reinvent business models, innovate new products
and services and Build smart cities

N.Viswanadham 34
Global Supply Chain Management
Unbundling a Smart City
l Smart Living City
l Smart Industrial / Tech City
Ecosystem Aware

l Smart SEZS
l Smart Universities
l Smart Medi Cities
l Each of the above in a smart city can be
considered as a smart village and can be
developed using the above mentioned ecosystem,
l STERM frameworks and analyzed through GRIP
models.
N.Viswanadham
Global Supply Chain Management Ecosystems Need to be built for each of
the Services

l All the service sectors need to be given

Ecosystem Aware

attention to make them smart.

l We briefly deal with two service sectors
Health Care
University
l Others can be done similarly

N.Viswanadham
 Ecosystem Aware
Global Supply Chain Management

Health Care Ecosystem

 Public and
Central /State Medical Insurance Pharmaceu;cal
Regula;ons Policy Makers Private
Governments Associa;ons Companies Companies
Hospitals

Ins;tu;ons
Infrastructure, Medical
Equipment

Human Resources
Emergency Services

Delivery Infrastructure
Financial Resources
Insurance Services
Diagnos;cs Centers Smart Healthcare

Resources
Ecosystem Training and Skill
Wellness Centers Development Workshops
Hospitals
Laboratories, Diagnos;c
Cloud with Connec;vity to all Centers
Medical Centers
Medical Colleges and
Research Ins;tu;ons

Service Chain

Primary , Tele
Mul;- Mobile and Vaccina;on Medical Facili;es for
Community, Emergency Diagnos;c Medicine,
specialty Rural Health and Insurance companions
Public Healthcare Centers Medical
Healthcare camps Immuniza;on Schemes of pa;ents
Healthcare tourism
 City Healthcare- Smart Service
Network
Global Supply Chain Management

l City Health Care system is an example of

Ecosystem Aware

System of Systems connecting Patients to

Diagnostics Centres, Wellness Centres and
Hospitals, R & D labs and Universities.
l They should be connected Logistically and
should be able to share information.
l The Governance followed generally is
cooperative society model with an elected
board managing the network
 Ecosystem Aware
Global Supply Chain Management

University Ecosystem
 Governing Board & Govt. Regula;ons & Recrui;ng
Alums Donors
Execu;ve Board Policies Companies

Business Development
Ins;tu;ons
Faculty
Imedia Support for Online
Resident/Visi;ng
Educa;on

Sta
Communica;on
department
Technologies Centers of excellence
Integra;ng
UNIVERSITY

RESOURCES
Face-face Classrooms, ECOSYSTEM
Seminars, Workshops
Suppor;ng Departments

e-Classrooms, Webinars
Library, Campus facili;es

Transporta;on
Security

Programs Banks

Undergraduate Graduate Post Gradua;on Correspondence Research and

Execu;ve Programs
Programs Programs Programs Programs Development
Global Supply Chain Management Plan Campus with Digital Technologies

l Dominant University model is asset intensive with

Class rooms, Libraries.. Etc, needs redesign
Ecosystem Aware

l Digital campus with e-class rooms, video

conferencing facilities ,On line facilities, Broad
casting facilities are the need of the hour so that
they can used for on line courses.
l Degree Education in the University of the
Future would be via media channels

N.Viswanadham
Global Supply Chain Management
Integration with industry
l A top tier University should be the breeding
ground for technology innovations & need to
Ecosystem Aware

build significantly deeper relationships with

industry and organize Higher degree Research
programs in partnership with industry.
l Research commercialisation can become a core
source of funding for the research programs
l Technologically Innovative, Socially Relevant
Research
l Encourage Start-ups with Industry mentoring

N.Viswanadham
 Ecosystem Aware
Global Supply Chain Management

Third Service Revolution

 India needs to Usher in the Third
Global Supply Chain Management Service Revolution
l The first service revolution was led by
growth in the standard of living and the
Ecosystem Aware

retail sector.
l The second one was driven by
globalization and outsourcing, where the
talents are diverted to improve the service
and manufacturing sectors in the western
countries.

45
N. Viswanadham
 India needs to Usher in the Third Service
Global Supply Chain Management Revolution

l We need the third service revolution which concentrates on

services, manufacturing and agriculture.
Ecosystem Aware

Streamline and upgrade the service chains using modern

technologies
Initiate education, research and entrepreneurial programs in
service sector innovation
Re-innovate manufacturing and agriculture using recent
advances in services
Improve the investment climate
Plan and Build integrated service systems or systems of
systems such as smart Cities, SEZs, Villages.

N.Viswanadham
 Smart Systems Theory &
Global Supply Chain Management Engineering
l We need to develop Services Systems
Ecosystem Aware

Science and Engineering using recent ICT

technologies, sensor networks generating
Big data.
l We need analytics with predictive and
governance models with databased
decision making techniques for better
operations and execution.

N.Viswanadham
 Ecosystem Aware
Global Supply Chain Management

N.Viswanadham