CREATIVE BRIEF

ORGANIZATION PROFILE

Name : ................................................................................
Industry : ................................................................................
Email/Website : ................................................................................
Address : ................................................................................
Products : ................................................................................

History of the organization:

*Please fill it with any relevant background information of company. Describe what your company does.
How long have you been in the business, how many employees, geographic spread, etc.

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Organizations vision and mission statement :

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What is your organization and products advantages?

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Who is your competitors, what is their advantages?

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PROJECT INFORMATION

What is your vision for your project (logo/website)?

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What are its objectives?

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Who is your target audience?

Age range : ................................................................................
Sex : ................................................................................
Location/Area : ................................................................................
Jobs : ................................................................................
Education : ................................................................................
Others : ................................................................................

Who is your Contact Person?

Name : ................................................................................
Position : ................................................................................
Email : ................................................................................
Phone : ................................................................................

DESIGN PREFERENCES
Logo/Brand:
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Color themes:
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Your current logo/website or other references that you like (URL):

*Please include the sample file if you have it.
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Style Guides:
*Please select your preferences and score it from 1-5

Feminine or Masculine : ................................. score: .........

Simple or Complex : ................................. score: .........
Gray or Colorful : ................................. score: .........
Necessity or Luxury : ................................. score: .........
Expensive or Economical : ................................. score: .........
Playful or Serious : ................................. score: .........
Sporty or Elegant : ................................. score: .........
Adventure or Secure : ................................. score: .........