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JENNIFER ALLOCCO MORRIS

A seasoned new venture executive, with management consulting, product RECENT LEADERSHIP - GIFTBAR (ACQUIRED in 2016)
development, and corporate venture capital experience. Co-founder of a digital
payments company that was successfully acquired. lm interested in fast paced Co-Founder and Board Member
environments, with talented teams, and opportunities involving new ventures or
high growth initiatives. Raised multiple rounds of funding from Wall Street and VC investors. Grew and
sold to West Coast technology rm.
PROFESSIONAL HIGHLIGHTS Led and managed results for all online and ofine marketing initiatives; PR, email
marketing, social media, and partnerships. Developed strategy to implement
Co-founded, grew, and sold Giftbar, the largest digital gift card marketplace of
local high-end merchants representing 1000s of locations in 27 markets. HubSpots CRM Marketing solution. Efforts resulted in 2015/2016 average YoY
monthly revenue growth of over 600%, order size 3x the industry average, a
Performed strategic and nancial valuations of venture investments for Blue protable promotional pricing strategy, and CPA falling below LTV.
Cross Blue Shield Association, the largest health care insurer in the country that
Negotiated and secured strategic marketing partnership with United Airlines
generated over $100 million in value. Assisted with all negotiations.
MileagePlus Rewards program allowing Giftbar to integrate its platform via an
Worked on MVP and marketing partnerships at Shoptalk, a $30 million Howard API with the new MobileX app marketed to its 88 million MileagePlus Members.
Schultz backed start-up and pioneer in articial intelligence (speech enabled
Responsible for the MVP (both web and mobile product roadmap), technical
technology).
solution, and operational shift from a freemium strategy to a white label SaaS
Managed post acquisition product integration of Yesmail, a publicly traded business model which resulted in 25% (t4 month average) growth rate and
email marketing company sold to infoUSA. subsequent sale of the company.
At PwC and Parson Consulting, sold and managed numerous nancial and Developed the pricing, sales strategy, presentations, case studies and automated
strategic consulting engagements for Fortune 500 clients. the merchant acquisition process that tripled the merchant network in 2015
while decreasing sales headcount.
EDUCATION Managed technical, UI, and design team accountable for brand strategy, ongoing
University of Chicago Booth School of Business technical enhancements, APIs, and white label solution.
M.B.A. Finance
Accepted into the program directly out of undergraduate studies. Dean's List,
Leadership Exploration and Development (LEAD) Facilitator AWARDS& ACCOLADES MEDIA APPEARANCES
InStyle Best of the Web Bloomberg TV - Money Matters
University of Illinois Urbana-Champaign Vanity Fair, Glamour, Elle, FOX Business
B.S. Business Administration Crains, Tribune, Fast Company TastyTrade TV - Bootstrapping in America
Dean's List, Minority Academic Achievement Awards, Order of Omega Honorary
RECOMMENDATIONS TEACHING ENGAGEMENTS
Dave Menzel - President and COO at Echo Logistics (NASDAQ: ECHO) Google Squared How to Build an Online Business
Supervisor at Yesmail and Parson Consulting Designed and developed by Google, Squared is an educational program bringing
Bob Child - COO at CU Direct and former Chief of Staff at Allstate Financial together industry experts and rising stars from media and creative agencies.
Supervisor at Blue Cross Blue Shield Association Jen constructed a great program; our teams ranking it as one of the best.
Adam Dewitt - CFO at GrubHub (NYSE: GRUB) Tiffany Flomo - Global Curriculum Manager at Google
Peer at ShopTalk University of Chicago: Leadership Effectiveness And Development (LEAD) Facilitator
Scott Shamberg - President, U.S. at Performics a Publicis Groupe Company The LEAD program was one of the rst experiential leadership development programs
Peer at Yesmail at a major business school.
Michael Leblebijian - Treasury Director at Harley-Davidson It continues to be a course designed to enhance students self-awareness and
Team Member at Parson Consulting interpersonal effectiveness with respect to critical aspects of leadership.

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