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H0-06 A 1672-9382(2009) 01-0024-07

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R. Barthes1977
PPT ( Rhetoric of the image)
Kress, G. & van
Leeuwen, T. (1996; 2001; 2003)

PPT
OHalloran, K. L.

(2004)

Royce, T. (2002)






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(2007)
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dlzh@hotmail.
com; dlzhang@
ouc.edu.cn (2003)
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traffic accident ()Peter
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 London: Leicester University Press, 1994.
[6] R o y c e , T. M u l t i m o d a l i t y i n t h e T E S O L
classroom: Exploring visual-verbal synergy [J].
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[10] Halliday, M.A.K. & Matthiessen, C.M.I.M. Construing
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() [J]. , 2007(5).

On A Synthetic Theoretical Framework for
Multimodal Discourse Analysis
Abstract: The present article is intended to set up
a theoretical framework for multimodal discourse
analysis. It first gives a brief survey to studies on
multimodal discourse analysis, and then sets up
a synthetic theoretical framework for multimodal
* discourse analysis on the basis of systemic functional
linguistics. The framework mainly consists of
multimodal discourse systems at five levels: (1) The
[1] OHalloran, Kay L. Multimodal Discourse level of context of culture, (2) the level of context of
Analysis: Systemic-Functional Perspectives [C]. situation, (3) the semantic level, (4) the formal level
London: Continuum, 2004. and (5) the level of media (substance). At the same
[2] Kress, G. Literacy in the New Media Age [M]. time, it also studies the relationship between the
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London: Routledge, 2003. different modalities, including both complementary

[3] Kress, G. and van Leeuwen, T. Reading Images: relationship and non-complementary relationship, and
The Grammar of Visual Design [C]. London: at last it investigates the establishment of grammatical
Routledge, 1996. systems for non-linguistic modalities, and the ways the
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[4] K ress, G. & van Leeuwen, T. Multimodal grammatical structures of different modalities realize
Discourse: The Modes and Media of Contemporary the ideational, interpersonal and textual meanings.
Communication [C]. London: Arnold, 2001. Key Words: multimodality; discourse; framework;
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[5] OToole, M. The Language of Displayed Art [M]. grammar; relationship

F

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