PROJECT BRIEF

PROJECT OVERVIEW
Address : 1991 Taft Ave., Pasay City

Land Area : 1‐Hectare(10,086 SQM.)

Type of Development : High‐rise Residential Condominium
‐ 2 Buildings 41‐Storeys each
‐ 35 Residential Floors + 6‐Level Parking Podium

Unit Types : Studio, 1‐BR, 2‐BR & 3‐BR 

Total Units : 1,380 Units (690 Units per Building)

Total Parking Slots : 507 Parking (36.74% or 1:3 Ratio)

Building Footprint : 40% of Lot Area

Open Space : 60% of Lot Area

Price : 1.8M – 5M
LOCATION Manila Bay View

The  project  is  located  in 

Pasay City,  bounded  by 
Donada St. on the West and 
Taft Ave. on the East.
Makati-Ortigas Skyline View
DISTANCES

• BUSINESS DISTRICT • COMMERCIAL • SCHOOLS

o Makati – 1.5 km o SM Mall of Asia– 3.5 km o St. Scholastica– 1.2 km
o Roxas Blvd – 750m o Robinson Malate – 2.7m o La Salle – 1 km
o Harrison Plaza– 1.3km
• HOSPITALS
• Manila Sanitarium– across the street of LVR
• Philippine General Hospital
• Ospital ng Maynila
NEARBY ESTABLISHMENTS
 MARKET LANDSCAPE
• The  Pasay‐Taft‐Manila  area  has  a  number  of  condominium  developments 
catering to students, foreigners and the investor market. Developments in the 
area  offer  mostly  studio  and  one‐bedroom  unit  inventories.  These  competing 
projects usually feature a commercial component within the development but 
are  limited  in  terms  of  open  space  areas  and  amenities.  Unit  areas  usually 
range within the following:
‐Studio:  22‐28 sqm ‐2 BR:  46‐65 sqm
‐1 BR:  22‐48 sqm ‐3 BR:  48‐63 sqm
• Price range for condominium projects in the area range from 1.6M to 2.5 M for 
Studio and 1 BR units while 2 BR to 3BR units range from 3M to 6M. 
• Most  developments  in  the  area  are  marketed  as  ideal  halfway  homes  for 
professionals,  investors  and  the  academe.  Most  offer  convenience‐friendly 
services  and  features  designed  to  make  living  worry‐free  and  comfortable. 
Leasing  opportunities  and  rental  potential  are  also  part  of  these  projects’
marketing propositions. 
MARKET LANDSCAPE
• Based on a product concept test conducted among probable target market, the 
project will appeal to a viable market of end‐users and upgraders. The project 
will emerge as the first to offer a viable and ideal residential option for families 
looking to upgrade to a new home in the area. 

• The marketing communications slant that will appeal most is one which speaks 
to those seeking for “a modern living at its most refreshing”.

• La  Verti is  one  of  the  select  condominium  developments  in  the  area  to  offer 
extensive top‐class ground‐level amenities providing a resort‐feel.

• La Verti can also claim an advantage in terms of exclusivity and security as the 
project  is  a  fully‐gated  community  with  amenities  and  shops  available  only  to 
residents. 

• The  La  Verti has  one  of  the  most  competitive  prices  in  the  area  in  terms  of 
value for money (price/sqm, amenities & location, quality).
VALUE PROPOSITION
WHAT : An exclusive high‐rise residential community offering fresh & ideal 
lifestyle options

HOW : Through an innovative mix of resort‐type features and hyper‐
amenities

WHO : For the career‐driven yet family‐oriented, moderately‐earning Filipino 
decision‐makers

WHY : Desiring a comfortable, secure and high‐quality home 

WHERE : Located in the central Roxas Blvd‐Taft/Pasay‐Buendia area

WHEN : In a time of increasing cramped and limited condominium spaces
REASONS TO BELIEVE
Breathing spaces through Landscaping and the 
LUMIVENTTE DESIGN TECHNOLOGY

The project features a unique tower plan that optimizes natural light and ventilation 
into the living spaces. Balconies in all units provide homeowners their own quiet spot 
to enjoy their surroundings and the city views. Landscaped Sky Patio’s every five floors 
further enhances the resort like atmosphere throughout the entire building.
Modern and Innovative Expressions for 
Varied Lifestyles
Here,  residents  will  discover  that  resort  like  and  medium  density‐living  can 
merge  with  innovative  building  design  features  and  well  conceived  space 
planning which in turn caters to the home‐seekers’ perception of urban high 
rise living.
 First Rate Amenities and Open Spaces

With a 40:60 building footprint to open space ratio, homeowners will experience a welcoming ambience 
as  they  are  greeted,  upon  entering  the  property,  by  ground  level amenity  areas  and  expansive  open 
spaces not found in other condominium projects. First rate amenities include, gazebos, adult swimming 
pool,  kiddie pool,  tree  court,  playground,  basketball  court,  fitness  gym,  game  room,  videoke room, 
function hall, lounge / open social hall, podium garden, deck garden and the Sky Lounge.

From  the  hotel  – like  lobby,  landscaped  open  spaces,  social  halls  and  entertainment  areas  to  the 
topmost  floor,  social  interaction,  career  and  lifestyle  enhancements  for  residents  are  possible  all  year 
round 
Strategic Location and City Skyline Views

Location  is  ideally  situated  at  the  converging  point  of  Manila‐Pasay‐Makati.  The 
project is at the heart of the city and within striking distance of all landmark cultural, 
commercial, business and educational locations in the metro. 

Aside  from  the  Makati Central  Business  District,  commercial  establishments  such  as 
Robinson’s Malate, SM Manila and the Mall of Asia are no more than 3.5 Kilometers
away.  Educational  Institutions  such  as  the  De  La  Salle  University,  UP  Manila  and  St. 
Scholastica along  with  prominent  cultural  and  arts  destinations,  the  CCP  Complex, 
Intramuros, museums, the Roxas Blvd. district and the Rizal Coliseum are all within a 2 
kilometer reach.
 A Worthwhile Investment
Centrally located, travel time from home to commercial and lifestyle hubs or 
business  establishments  are  minimized  thus  saving  up  on  gas  mileage.  Its 
close  proximity  to  schools  provides  the  option  of  renting  out  their  units  to 
students  or  professionals  working  in  the  immediate  area.  Families  with 
children studying or working in the area have the option as well to use their 
unit as halfway homes. All these benefits are well within an affordable pricing 
package indicative of the developer.
 Efficient Property Management 
within a Secure Environment
To free residents from everyday worries, a property management team shall 
oversee  the  management  of  daily  services,  upkeep  and  maintenance of 
perimeter grounds and building features, all within the comforts of a secured 
enclave in the city.
TARGET MARKET
 Primary Target Market
A. Demographics  – Modern,  upwardly‐mobile,  young  start‐up  families/young      
professionals  and  some  upgraders from  the  Buendia‐Pasay‐Taft,  Manila  area  who 
desire  an  ideal  home  environment  within  the  city.  They  are  the  ones  who  look  for 
halfway homes from work and school. 

B. Psychographics  – These  are  people  looking  for  independence,  and  ready  to  build 
their  families.  They  seek  to  provide  the  best  home  environment  for  their  families 
while pursuing their flourishing professional careers. 
 Personification
Allan  and  Victoria  have  been  married  for  12  years.  The  couple  are  both  resident 
doctors in Ospital ng Maynila. They’ve been blessed with two lovely daughters, 8 year 
old Patricia and 5 year old Nicole, both are studying in St. Scholastica’s College Manila.

Ever since the couple started a family they lived with Allan’s parents’ in their Palanan, 
Makati residence  because  of  proximity  to  their  work  place  and  to  their children's 
school.

As  they  live  in  a  congested  place,  the  couple  makes  sure  that  they  bring  their 
daughters out of town during weekends so they can feel refreshed, relaxed and ready 
to go to back school.
 NEEDS & BENEFIT ANALYSIS
Emotional Need
Young start-up family aims to have
a work-personal life – harmony to
nurture their growing relationship
Urban family in search for
upgrading to a better home
A startup family searching for a
good home deal that would allow
them to still keep the life they lead
and be able to pursue other
interests.
A family of achievers, busy with
their budding careers who still
yearns to spend their time away
from work with the family
A family looking for ways to unwind
and relax after a hard day’s work
Benefit
Accessibility to the workplace.
Travel time are minimized,
gives you more time to do the
activities you love at home & at
work.
A community that ensures ones
security & worry-free living
A true value-for-money
purchase that gives you a lot at
a price that will not empty your
bank account.
Spend quality time with family
and lead a hassle-free life, let
the PMO take care of the little
things for you
Enjoy an “alone” time to de-
stress inside the community
Activities & Experience Link to Product/
Amenity
Get home early to have enough good quality Strategic Location
time to enjoy preparing dinner and other
bonding moments with your loved ones
Come home to a secure environment. Leave 24 HR security, guarded entrance
home with less worries as the community gate
presents a safe environment.
Live the life as you always did and not worry on Reasonably priced units with
where to get your next down payment Flexible payment terms
Enjoy bonding moments with friends and
relatives and plan a family leisure activity at the Upgraded Property Management
sky lounge services
Chill out at the podium garden or at The
Observatory for the needed “me” time Amenities
Introspect while gazing at the stars or at the
majestic view of the city at the sky garden/sky
lounge, enjoy a dip in the pool, take a breather
at the podium garden
 Secondary Target Market
A. Demographics – Those who desire to invest in ideal halfway homes for immediate 
or  future  use.  These  include  parents  seeking  for  the  right  second  home  for  their 
children  who  will  soon  be  studying  and/or  working  in  the  city  as well  as  out‐of‐
towners or OFWs who are looking at having a second home in the city.

B. Psychographics  – These  are  people  who  are  already  financially  established.  They 
are generally practical‐minded people who now seek the best things that money can 
buy for them and their families. They are supportive parents who wish to provide only 
the best for their children. They value quality living and are willing to pay the price if 
the product is worth it.
 Personification
Mike, 31 years  old, is  a  graduate  of  International  Academy  of  Film  and  Television  in 
Cebu. He is now one of the top Art Directors in a multinational Ad Agency. He lived in 
an old studio apartment upon transferring to the cramped city of Manila. 

Since Mike has  a passion for collecting  classic movies  he  bought the  most  advanced 

home theatre. He also showed more interest in photography when he started working 
in Manila. He would eventually love to have a home that has a great view of the city’s 
skyline

Emotional Need
Young professionals yearning
for a secured & peaceful
environment for his immediate
plans of having a family
Parents who wants to own a
second home for their kids
who will soon have to attend to
high school or college in
nearby institutions in the area
OFWs looking for a second
home for their family located
within the city and accessible
to important areas and still
gives comfort to everyone
A family looking for ways to
unwind and relax after a hard
day’s work
NEEDS & BENEFIT ANALYSIS
Benefit
Secured environment in a resort-like
themed community
No need to travel long hours as the
community is nearby private &
exclusive institutions for the kids to
attend to.
Accessible to exclusive schools,
modern hospitals, popular malls, etc.
that offers amenities that the whole
family will enjoy
Enjoy an “alone” time to de-stress
inside the community
Activities & Experience Link to Product/ Amenity
Enjoy a safe stroll inside the 24-hr security
community with family members.
Less worries for the busy parents Gated Entrance
Perimeter Fence
Have enough time to bring & fetch Strategic Location
your kids to school before & after
going to work.
Take a dip with you and your kids Strategic location
in the pool or enjoy game time at Amenities
the entertainment room, enjoy a fit
lifestyle with the use of the gym,
relax and just have fun
Amenities
Chill out at the podium garden or
at The Observatory for the needed
“me” time
Introspect while gazing at the stars
or at the majestic view of the city
at the sky garden/sky lounge,
enjoy a dip in the pool, take a
breather at the podium garden
PROJECT IN FOCUS
SITE DEVELOPMENT PLAN

East Entrance

Main Entrance

Land Area: 1-Hectare (10,086 sq.m.)

Building Height: 131.7 m (approx.)
Perimeter Fence Height: 2.5-3 m
AMENITY CONCEPT
The building is purposely built to occupy only half of the lot in order to give‐
way to having a large open space for outdoor amenities. 

This  aims  to  provide  a  genuine  Resort  Environment  within  the  City where 
residents  can  experience  a  Park‐Like  Atmosphere with  amenities  that  open 
up to the sky and keep them in touch with the outdoors.
ARCHITECTURAL THEME

“Modern Contemporary”

Style is mainly progressively current 
and not typecast to any period or 
influence. It is characterized by:

• Emphasis on massing and 
proportion

•Devoid of ostentatious decorations 
or “unnecessary detail”

•Clean, uncluttered façade 
treatment

•Building façade is articulated by the 
play of colors, form and texture
OUTDOOR AMENITIES
Outdoor Amenities
Pool Area
Children’s Play Ground
Basketball Court
Tree Court Area
INDOOR AMENITIES
Multi‐Function Hall
Game Room
Fitness Gym
Sky Lounge
BUILDING FEATURES
Porte Cochere
Hotel‐like Lobby
LUMIVENTTE Technology

It is breakthrough system by DMCI Homes that is built to maximize natural light and air‐flow into 
every unit promising comfortable and healthier living everyday
Atrium
Podium Garden
OTHER BUILDING FEATURES
•CCTV in common areas 
•Wi‐Fi ready indoor amenity area
•Provision for individually metered utility and cable connections for each unit
•Stand‐by power generator
•Automatic fire sprinkler and fire suppression system
•Fire alarm system 
•Centralized mail room
•Single loaded hallway 
•5 High Speed Elevators per bldg 
DEVELOPMENT FEATURES
Main Gate with Guard House and Car Barrier
Laundry Pick‐up Station
OTHER DEVELOPMENT FEATURES
• Perimeter fence
• Garbage holding area
• Water Station
• Security Office
PROPERTY MANAGEMENT 
SERVICES
• Security for common areas
• Utilities application assistance
• General maintenance of common areas
• Acts as liaison between the developer and the owner
• Events organizing
UNIT LAY‐OUTS
 Typical Studio Unit
Approx 24 sqm with balcony

AR E A
s q.m. s q.ft.
D ining/Hallway 7.00 75.35
K itc hen 5.50 59.20
B ed Area 8.00 86.11
T &B 3.50 37.67
T otal 24.00 258.33
B alc ony 4.50 48.44

DISCLAIMER: SPECIFICATIONS HEREIN ARE SUBJECT TO CHANGE WITHOUT PRIOR NOTICE

 Typical 1 Bedroom
Approx 31 sqm

AR E A
s q.m. s q.ft.
D ining/Hallway 11.00 74.47
K itc hen 4.50 48.43
B ed Area 11.50 123.78
T &B 4.00 43.05
T otal 31.00 289.73

DISCLAIMER: SPECIFICATIONS HEREIN ARE SUBJECT TO CHANGE WITHOUT PRIOR NOTICE

 2-Bedroom B (Mid Unit)
Approx 48 sqm with balcony

AR E A
s q.m. s q.ft.
L iving/D ining 14.50 156.07
K itc hen/Hallway 10.00 107.63
B edroom 1 10.00 107.63
B edroom 2 8.00 86.11
T &B 5.50 59.20
T otal 48.00 516.64
B alc ony 9.00 96.88

DISCLAIMER: SPECIFICATIONS HEREIN ARE SUBJECT TO CHANGE WITHOUT PRIOR NOTICE

 Typical 3-Bedroom End Unit
Approx 66 sqm with balcony

AR E A
s q.m. s q.ft.
Living/Dining 25.00 269.10
K itchen/Hallway 6.00 64.58
B edroom 1 12.00 129.17
B edroom 2 8.00 86.11
B edroom 3 6.00 64.58
T&B  1 5.00 53.82
T&B  2 4.00 43.06
T otal 66.00 710.42
B alcony 9.00 96.88

DISCLAIMER: SPECIFICATIONS HEREIN ARE SUBJECT TO CHANGE WITHOUT PRIOR NOTICE

 UNIT FINISHES
Studio & 1BR Units 2BR Unit 3BR Unit
FLOOR FINISHES
Living / Dining / Kitchen Vinyl Planks with baseboard 40x40cm Ceramic tiles with baseboard
Bedrooms Vinyl Planks with baseboard
Toilet & Bath 20x20cm Unglazed Ceramic tiles
Balcony 30x30cm Ceramic tiles with pebble wash-out
WALL FINISHES
Interior Walls Painted finish
Toilet & Bath Painted plain cement finish above tile
CEILING FINISHES
Living / Dining / Kitchen /
Bedrooms Painted plain cement finish
Toilet & Bath Painted ficemboard finish
KITCHEN AREA Granite finish countertop with complete cabinet system
DOORS
Entrance Door Wooden panel door on metal jamb
Bedroom Door n/a Wooden door on metal jamb
Toilet Door Wooden dooe with louver on metal jamb
Balcony Door Aluminum framed glass panel (where applicable)
WINDOWS Aluminum framed glass panel (where applicable)
 UNIT FINISHES
Studio & 1BR Units 2BR Unit 3BR Unit
FINISHING HARDWARE
Entrance Lockset Lever type keyed lockset
Bedroom Lockset n/a Lever type keyed lockset
Toilet Lockset Lever type privacy lockset
TOILET AND KITCHEN FIXTURES
Water Closet Top flush, one-piece type
Lavatory Wall-hung lavatory Under counter type Under counter type lavatory
lavatory Wall-hung semi-pedestal type
for common toilet
Shower Head and Fittings Exposed shower and mixer type
Holder White, recessed type
Kitchen Sink Single bowl stainless steel Single bowl stainless steel with drainboard
Kitchen Faucet and Fittings Lever-type
Toilet Exhaust Ceiling-mounted exhaust fan
Kitchen Exhaust Wall-mounted exhaust fan Provision for rangehood
* Mirror Cabinet will be provided for Studio and 1BR units
 UNIT MIX AND PRICE RANGE
North Tower
Unit Types Unit  % Price
Mix
Studio (24 to 28.5 sqm) 240 35% PHP 1.8 Mn – 2.4 Mn
1BR (28 to 31 sqm) 80 12% PHP 1.8 Mn – 2.6 Mn
2BR (48 to 56 sqm) 270 39% PHP 3.4 Mn – 4.2 Mn
3BR (66 sqm) 100 14% PHP 4.7 Mn – 5.0 Mn
690 100%
PAYMENT TERMS AND OTHER 
SELLING DETAILS
Reservation Fee  Php 20,000
Minimum Downpayment 20%
New payment scheme will apply:
10% discount in cash payment
4% discount on 30‐70 payment term 
5% discount on 40‐60 payment term 
6% discount on 50‐50 payment term 
No discount on 20‐80 payment term
Balance may be settled through in‐house or bank financing.
2% PDC discount will be applied provided complete documents and PDCs are 
submitted within 30 days from reservation date.
2% rebate (based on list price) will be given to the buyer after release of loan 
from the bank.
 COMPREHENSIVE 
COMPETITIVE SCAN
PROJECT DETAILS

Project Name : GRAND TOWERS
Developer : Moldex Realty
Location : Pablo Ocampo St. Malate Mla.
Land Area : 1 Ha.
Unit Types : Studio, 1BR, 2BR 
Floor Area (SQ.M.) : 20.00‐47.00
List Price  : P1.413M. – P3.794M. 
Price/sq.m.  : P70,690‐P89,086
Sales Launch : May 2007
Total Inventory : 1,850 units
Units for Sale : 1,850 units
Sold : 821 units (44%)
Ave. Take‐up/month : 30 units (LTD)
RFO Date : Twr 1‐Dec. 2010 / Twr 2‐Dec. 2011
Architect : ASYA Design
PROJECT DETAILS

Project Name : MALATE BAYVIEW MANSION
Developer : MALATE BAYVIEW DEV’T CORP.
Location : Adriatico St., Malate, Mla.
Land Area : 2,234 Has.
Unit Types : Studio, 1BR, 2BR, 3BR, Lofts
Floor Area (SQ.M.) : 35.00‐221.00
List Price  : P2.415M.‐P22.524M. 
Price/sq.m.  : P65,750‐P101,920
Sales Launch : October 2007
Total Inventory : 674 units
Units for Sale : 674 units
Sold : 85 units (13%)
Take‐up/month : 4 units
RFO Date : December 2011
Architect : Edward Co Tan Architects
PROJECT DETAILS

Project Name : ONE ARCHERS PLACE Sales Launch : July 2007

Developer : Eton Properties Total Inventory : 1,330 units
Location : Taft Avenue, Malate Mla. Units for Sale : 1,330 units
Land Area : 3,134 SQM. Sold : 834 units (63%)
Unit Types : Studio, 1BR Take‐up/month : 33 units (LTD)
Floor Area (SQ.M.) : 20.66‐52.85 RFO Date : Twr 1‐May 2010/Twr2‐Dec. 2011
List Price  : P1.729M.‐P3.187M.  Architect : Design Consortium Inc.
Price/sq.m. : P83,631‐P103,206
PROJECT DETAILS

Project Name : VICTORIA DE MANILA Sales Launch : December 2006

Developer : New San Jose Builders Total Inventory : 1,254 units
Location : Taft Avenue, Malate, Mla. Units for Sale : 1,254 units
Land Area : 2,600 SQM. Sold : 886 units (71%)
Unit Types : 3Br Loft Take‐up/month : 27 units
Floor Area (SQ.M.) : 26.14‐65.84 RFO Date : December 2009
List Price  : P1.757M.‐P4.832M. 
Price/sq.m.  : P60,970‐P78,399
PROJECT DETAILS

Project Name : ADRIATICO GARDENS
Developer : Suntrust‐Empire East
Location : Adriatico St., Malate, Mla.
Land Area : 5,000 SQM.
Unit Types : Studio, 2BR
Floor Area (SQ.M.) : 21.00‐30.00
List Price  : P1.481M.‐P2.352M. 
Price/sq.m.  : P70,571‐P78,413
Sales Launch : May 2008
Total Inventory : 706 units
Units for Sale : 706 units
Sold : 527 units (75%)
Take‐up/month : 34 units
RFO Date : Twr 1‐May 2011
Twr2‐Nov. 2011 
Twr 3‐May 2012
PROJECT DETAILS

Project Name : SUNTRUST PARKVIEW
Developer : Suntrust‐Empire East
Location : Concepcion St., Ermita, Mla.
Land Area : 1.5 Has.
Unit Types : Studio, 2BR, 3BR
Floor Area (SQ.M.) : 24.00‐48.00
List Price  : P1.584M.‐P3.60M. 
Price/sq.m. : P66,000‐P75,000
Sales Launch : June 2009
Total Inventory : 1,596 units
Units for Sale : 266 units
Sold : 90 units (34%)
Take‐up/month : 38 units
RFO Date : Tower A3‐Dec. 2013
PROJECT DETAILS

Project Name : SEA RESIDENCES Sales Launch : January 2008

Developer : SM Development Total Inventory : 3,092 units
Location : Mall of Asia Complex, Pasay City Units for Sale : 2,134 units
Land Area : 1.8 Has. Sold : 1,221 units (57%)
Unit Types : 1BR, Combined 2BR Take‐up/month : 63 units
Floor Area (SQ.M.) : 24.00‐48.00 RFO Date : Twr A&B‐June 2011
List Price  : P2.199M.‐P5.027M.  Twr C&E‐March 2012
Price/sq.m.  : P91,614‐P112,958 Architect : Asya Design
PROJECT DETAILS

Project Name : SOLEMARE PARKSUITES
Developer : Anchorland Holdings
Location : Bradco Ave., Pasay City
Land Area : 6,281 SQM.
Unit Types : 1BR
Floor Area (SQ.M.) : 25.60‐61.50
List Price  : P2.396M.‐P6.824M. 
Price/sq.m. : P93,624‐P110.970
Sales Launch : November 2007
Total Inventory : 916 units
Units for Sale : 916 units
Sold : 674 units (74%)
Take‐up/month : 31 units
RFO Date : Twr 1‐Dec. 2010
Twr 2‐Dec. 2011
 WHY CHOOSE LA VERTI?
• The only exclusive and highly‐secured residential high‐rise tower in Taft Avenue.

• The only property that offers Lumiventte Technology. 

• The property offers 40:60 building footprint to open space ratio.
The property offers 

• The property offers single loaded hallways, Atrium Parks and Sky Patios.

• La Verti is one of the select condominium developments in the area to offer    
extensive top‐class ground‐level amenities providing a resort‐feel.

• The La Verti has one of the most competitive prices in the area in terms of 
value for money (price/sqm, amenities & location, quality).

• Quality turn‐over finish.

• Presence of Property Management group upon turnover of unit .
La Verti…
Your Green Getaway in the Urban Jungle

…. It’s  a  home  surrounded  by  greenery  where  natural  light 

and  air,  flow  everywhere,  with  resort‐style  amenities  and 
modern  conveniences  within  reach.  It’s  the  perfect  setting 
for those who want to change and enhance their way of life. 
…. Despite all the commotion around us, you know you have 
nothing  to  be  stressed  about.  Because  when  you  come 
home,  you  know  that  the  important  people  and  things  in 
your  life  are  around  you  in  a  relaxed  and  comfortable 
atmosphere. 
.... Take  a  breather  from  the  exhausting  daily  grind.  Come 
home  and  relax  in  a  place  where  nature  and  modern 
conveniences meet. It’s a new way of living ‐‐‐ recharge and 
revitalize your life here!
....Where life takes you to a refreshing direction.
The consumer insight...

“I need a breather everyday 
to de‐stress.”
END OF PRESENTATION