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Innovation in Learning

A A BUSINESS ISSUES

African potential
Lesson code: I3J4-BCX8-F5GA UPPER INTERMEDIATE +

1 Warm-up
What products or industries do you associate with Africa?

2 Key words
Match the underlined words with their correct definition below:

1. Russia has an abundance of natural resources.


2. The Pacific Ocean is so vast it takes about 14 hours to fly from Taiwan to Los Angeles.
3. The demand for the new iPhone is insatiable. Apple stores are frequently out of stock.
4. The company sources coffee beans from different countries.
5. Many developing countries have inadequate power supplies.
6. We are hoping that the money invested will trickle down to the poorest people.

a. a very large quantity of something


b. gradually benefit the poorest people as a result of the increasing wealth of the richest people
c. impossible to satisfy
d. insufficient
e. obtain from a particular source
f. very large

3 Predict the answers


What do you know about Africa? Put T (True) or F (False) next to each statement and check your
answers by reading the text.

1. All African economies are growing very slowly.


2. Africa's biggest trading partner is China.
3. The United States is a bigger trading partner than Europe.
4. China builds infrastructure and transport links in Africa.
5. Africa has the world's fastest-growing middle class.
6. The population of Africa is roughly 400 million.
7. About one third of Africans still do not have access to electricity.
LE

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Review your flashcards at least 3-5 times a week for 20 minutes to keep the material fresh in your memory.
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Linguahouse.com OC
P H OT
lingua house
TM
African potential
Innovation in Learning

A A A A BUSINESS ISSUES

The investment potential of Africa


US is waking up to the potential of Africa, after years of leaving it to the Europeans
and Chinese.

1 This week, America has finally woken up to the Blackstone signed an agreement with Nigerian
true potential of trade with Africa, the continent conglomerate Dangote Group to jointly invest
with some of the world's fastest-growing $5bn in energy projects in sub-Saharan Africa.
economies and an abundance of human and Muhtar Kent, chief executive of Coca-Cola, said:
natural resources. "As an organisation that has been part of the
economic and social fabric of Africa since 1928,
2 The gains from trade with Africa long ago brought we and our local bottling partners have seen,
China and Europe and, to be fair, some of the first-hand, the great promise and potential of this
smartest American companies to this vast dynamic, growing and vibrant continent."
continent with investment and infrastructure, but
the US has been behind both of those two major 8 Coca-Cola also signed a letter of intent to launch
competitors in recent years. "Source Africa" an initiative to secure local
ingredients.
3 China is now Africa's biggest business partner,
with roughly $200bn (120bn) in trade in 2013 9 Mr Kent added: "In Africa, we believe we can do
more than double the trade that Africa did with more to source agricultural ingredients locally,
United States, which is also behind Europe. More with significant supply potential that's
than one million Chinese migrants have moved to under-developed and under-utilised.
Africa to help the cause.
10 "Tapping this potential could accelerate the
4 What started as insatiable demand from China for growth of our business and Africa's emerging
Africa's commodities which involved the economies, making our supply chains more
Chinese moving in to build the massive cost-effective and enabling sub-Saharan Africa to
infrastructure and transport links required to get supply more ingredients to growing markets in
the resources out of Africa has developed into Africa and beyond."
a much broader trading relationship in all sorts of
goods and services. 11 These are big commitments by big players who
understand the promise of Africa. However, a big
5 Now, America wants to catch up. After all, Africa theme at the summit was the challenge posed by
has the world's fastest-growing middle class, and the large parts of Africa that still have inadequate
they will soon want the consumer goods and power supplies. About one third of Africans,
services that American companies can provide. roughly 600 million people, still do not have
About 50 African leaders attended the US-Africa access to electricity.
Business Forum in Washington this past week,
and more than 90 US companies including 12 Investors in Africa need to concentrate on
General Electric, Coca-Cola, Morgan Stanley, developing the potential of its human resources as
Citigroup, Ford, Chevron, Marriott International much as extracting its natural resources and
and Lockheed Martin were present to talk about making big bucks. The reward for Africa needs to
their investments. be more than the billions of dollars paid by
international companies for access to resources
6 The result was $33bn of economic commitments that may or may not trickle down to the people
over the next few years and promises of a much who actually do the work.
closer trading relationship between America and
Africa. 13 The opportunity is huge for all involved but the
African people have to win.
7 Among many deals done, Coca-Cola said it would
invest $5bn in African manufacturing and water Adapted from The Independent, Mark McSherry,
programmes, and the private equity group 08.08.14
LE

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Review your flashcards at least 3-5 times a week for 20 minutes to keep the material fresh in your memory.
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Linguahouse.com OC
P H OT
lingua house
TM
African potential
Innovation in Learning

A A A A BUSINESS ISSUES

4 Checking understanding
Answer the following questions in your own words:

1. What does Africa have to offer potential investors?


2. What did China and Europe bring to Africa?
3. Who was present at the US-Africa Business Forum?
4. What was the result of the US-Africa Business Forum?
5. What did Coca-Cola want to invest in?
6. What is "Source Africa"?
7. What challenge does Africa pose for potential investors?

5 Find the word ...


Find a word or phrase in the article which means ...

1. approximately (adjective, P3)


2. people who move from one place to another in order to find work or better living conditions (plural
noun, P3 )
3. obligations (plural noun, P6)
4. together (adverb, P7)
5. full of energy and life (adjective, P7)
6. a document containing a declaration of the intentions of the writer (noun, P8)

6 Phrases in the text


Match the words to form phrases from the text and complete the sentences below.

1. sign a. a challenge
2. tap b. an agreement
3. pose c. big bucks
4. extract d. natural resources
5. make e. potential

1. The financial crisis significant to our business.


2. Big corporations are always looking to the of developing markets.
3. The oil company is looking for new locations to .
4. With this new profitable deal, we can .
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Review your flashcards at least 3-5 times a week for 20 minutes to keep the material fresh in your memory.
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Linguahouse.com OC
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lingua house
TM
African potential
Innovation in Learning

A A A A BUSINESS ISSUES

7 Talking point
Discuss any of the questions below.

1. What does your country have to offer potential investors?


2. What challenges does your country pose?

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Review your flashcards at least 3-5 times a week for 20 minutes to keep the material fresh in your memory.
PI

O
c
Linguahouse.com OC
P H OT
lingua house
TM
African potential - Key
Innovation in Learning

A A A A BUSINESS ISSUES

1- Warm-up

Encourage a short discussion to set the tone for the lesson. Potential answers include natural resources (oil,
diamonds, gold), tourism, food and drink (exotic fruit, coffee, etc.)

2- Key words

Students can work individually and check in pairs.

1. a 2. f 3. c 4. e 5. d 6. b

3- Predict the answers

1. F 2. T 3. F 4. T 5. T 6. F 7. T

4- Checking understanding

1. Some of the world's fastest-growing economies and an abundance of human and natural resources
2. investment and infrastructure
3. about 50 African leaders and more than 90 US companies
4. $33bn of economic commitments over the next few years and promises of a much closer trading
relationship between America and Africa.
5. manufacturing and water programmes
6. an initiative to secure local ingredients, to be launched by Coca-Cola
7. inadequate power supplies (about one third of Africans, roughly 600 million people, still do not
have access to electricity).

5- Find the word ...

1. roughly
2. migrants
3. commitments
4. jointly
5. vibrant
6. a letter of intent

6- Phrases in the text

1. b 2. e 3. a 4. d 5. c

1. poses challenges
2. tap the potential
3. extract natural resources
4. make big bucks
LE

You can review this worksheet online at www.linguahouse.com/ex i


AB

Review your flashcards at least 3-5 times a week for 20 minutes to keep the material fresh in your memory.
PI

O
c
Linguahouse.com OC
P H OT