Professional Documents
Culture Documents
2016215.475%
PC
95%
64.9%5-30
40%
80%
PC
2PC
+
3
2017
N=100020176
2017
A B C
2017
A B
C 201752 D 2016114
UGC
Logo
2013-2019
40.3%
31.0%
9.8%
547.3
416.0
304.9
215.4
157.9
95.9 110.5
///
iUserTracker&mUserTracker-20166-20175PC&
88.3% 90.4% 91.3% 88.3% 87.6% 88.4% 87.1% 86.1% 84.9% 87.1% 86.7% 89.5%
44.1% 45.6% 46.8% 47.2% 49.0% 49.7% 48.9% 48.7% 49.8% 51.4% 52.4%
43.7%
5.8
5.4 5.6
5.2 5.3 5.2 5.2
4.8 4.7 4.9 5.0
4.6 4.4 4.7 4.5 4.6 4.6 4.7 4.6 4.6 4.6 4.7
4.5
4.3
2016.6 2016.7 2016.8 2016.9 2017.1 2017.11 2016.12 2017.1 2017.2 2017.3 2017.4 2017.5
PC
PC% %
20166-20175PC
4.4
4.4 4.3
4.3 4.2 4.2
4.2 4.1 4.2 4.1
4.0
3.9
16.6 16.7 16.8 16.9 16.10 16.11 16.12 17.1 17.2 17.3 17.4 17.5
PC %
iUserTracker. 2017.540
13
/70.2%63.8%
//
41.6%36.3%
/
2017 2017
/
/ 87.2% 82.6%
70.2% 41.6%
/ 63.8% 36.3%
41.4% 29.3%
/ 27.3% 29.1%
16.1% 14.7%
0 % 0 %
N=340420176 N=100020176
2017
56.0%
39.1%
4.9%
0
%
N=100020176
/90.0%
2017
79.9%
51.2%
70.2%
53.4%
66.7% 50.3%
83.2%
53.6%
48.8%
38.6%
49.1% 40.8%
90.0%
57.7%
44.5% 40.8%
47.8% 39.5%
62.5%
35.5%
36.5% 32.2%
36.1% 29.3%
0 0 0 0 0 0
N=100020176
1PC
2
3
2017
9
8.5
7.5
5 5.5 6 6.5 7
7.5 8 8.5 9 9.5 10
6.5
5.5
N=100020176
8.4
6.77.4
2017 2017
10
10
9
8 8
7
6
6
5
4 4
N=100020176
19
58.0%
45.2%
26.2%
2017
58.0%
45.2%
26.2%
& 16.4%
13.1%
N=100020176
72.4%58.1%54.3%
2017
72.4%
58.1%
54.3%
23.0%
8.6%
0
%
N=100020176
2017 2017
/
60mins
2.1%
6.2%
2.5%
1.2% 30-60mins
10 5mins
7.3%
7 26.9% 9.7%
13.8%
5-10
18.0% 5-10mins 10-30mins
9.0%
37.9% 36.4%
2-4
29.0%
N=100020176 N=100020176
800-10001200-14002000-2200
32.8%36.1%43.5%
560
30
2017
43.5%
36.1%
32.8%
TGI
30-60mins 116.5
TGI
TGI 60mins 148.3
30-60mins 106.2
5mins 122.6 60mins 120.6
60mins 132.8
0-6 6-8 8-10 10-12 12-14 14-16 16-18 18-20 20-22 22-24
N=100020176
2017
// 57.8%
/ 51.4%
// 50.7%
35.4%
/ 9.4%
0 %
N=100020176
2017
87.6%
39.0%
38.0%
38.0%
16.2%
4.4%
0 %
N=100020176
2017
83.1%
59.3%
40.8%
40.0%
38.4%
30.6%
26.0%
23.6%
21.7%
0
%
N=100020176
20
20-2930-3940-49
50
2017TGI
139.3
115.1
114.4
N=100020176
2017
69.0%
61.4%
57.8%
51.6%
20.9%
N=100020176
29
/
20%
2017 2017
30.7% 30.7%
26.8% 23.5%
/ 24.0% / 28.4%
13.5% 33.8%
8.9% 31.7%
0 0
% %
N=57420176 N=42720176
39.6%30%
2017 2017
39.6% 44.2%
31.1% 33.0%
/ 22.9% / 17.1%
0 0
% %
N=59120176 N=49320176
/
20%-30%60%
50%
2017 2017
/ 28.3%
62.0%
/ 25.6%
50.4%
25.4%
38.4%
23.7%
32.2%
// 18.2%
30.7%
14.2%
12.4%
1.6%
1.5%
0
% 0
%
N=53420176 N=53420176
2017
9.7%
29.6%
26.6%
22.2%
11.9%
0
%
N=99820176
34
93%30%
93.0%61.7%
30%
2017
/ 61.7%
93.0%
30.5%
10.0%
9.0%
0
%
N=100020176
2017
PC
46.8% 30.8%
60.3%
36.3%
49.3%
30.5%
35.6%
75.8%
60.9%
31.9%
N=100020176 N=100020176
100-500301-500
20%100-1000501-1000
24.7%18.0%500035%100
15%300
2017
100%
9.3%
18.5% 16.8% 14.9% 16.8%
22.4% 23.3% 22.4% 21.2%
80% 36.3% 37.1% 21.7% 6.6%
15.1%
6.0%
32.1% 28.6% 8.0%
29.3% 28.7%
60% 34.3% 17.8%
21.6% 14.0%
46.8% 22.7%
28.6%
23.0% 18.0% 14.8%
40% 19.8% 22.2% 19.9%
19.3% 24.7%
17.1%
14.8% 12.8%
20% 18.9% 17.2% 18.2%
10.0% 12.4% 18.2% 17.4% 33.9%
11.3% 17.8% 11.2%
8.2% 9.6% 5.4% 6.5% 8.8% 9.1%
6.3% 8.1% 10.1%
2.7% 2.4% 3.5% 2.6% 2.0% 2.8% 2.9% 4.3%
0% 1.3% 1.8% 0.5%
1.5% 1.2% 1.2% 0.7% 1.5% 0.6%
N1=782N2=479N3=251N4=571N5=571N6=397N7=680N8=549N9=645N10=483N11=35120176
30.3%45.9%42.8%
15%
10%
2017 2017
45.8% 45.9%
41.6% 42.8%
34.7% 32.8%
30.3% 29.7%
11.9% 27.8%
9.6% 26.8%
8.9% 23.3%
7.0% 7.2%
0 0
% %
N=100020176 N=100020176
2017
52.0%
/ 37.9%
36.5%
35.1%
23.4%
0
%
N=42720176
40
4080%
TGI106.7
4080%20-2930%
2030-3950
2017
6.4%
11.4%
26.7% 25.7%
29.8%
55.9% 44.1%
TGI106.7 TGI92.6 TGI 114.1 98.3 110.8 83.2 68.1
CNNIC39
N=100020176
2017
5%
5%-7%
7%-10%
10%
N=100020176
2017 2017
100% 100%
27.8%
80% 80%
51.1%
64.1%
60% 60% 73.3%
56.4%
40% 40%
31.7%
20% 32.5% 20%
19.4%
15.8% 17.2%
0% 3.4% 0% 7.3%
CNNIC CNNIC
N=100020176 N=100020176
2017.7 iResearch Inc www.iresearch.com.cn 2017.7 iResearch Inc www.iresearch.com.cn 43
2017
50.00% 30.00% 10.00% -10.00% -30.00% -50.00%
21.1% 12.5%
10.6% 3.1%
3.0% 0.7%
13.6% 5.3%
4.6% 0.7%
7.0% 7.6%
/ 1.5% 5.5%
1.0% 4.2%
/ 7.6% 26.1%
0.6% 6.8%
// 1.1% 7.8%
1.6% 4.0%
24.4% 10.7%
2.3% 5.0%
CNNIC
N=100020176
20 24.2%
185.2 120.3 20-29
30-39 0.0%
75.8%
40-49 0.0%
5
50 0.0%
TGI TGI
%
0
78.1% 2000 67.2%
85.8% 2001-5000 32.8%
5 5001-10000 0.0%
10001-20000 0.0%
20000 0.0%
%
0
TOP 3
30
TOP 3 &
1.2.
1-4555-3030
N=36020176
20 0.0%
114.3 161.3 20-29
30-39
0.0%
50.4%
40-49 31.1%
60
50 18.5%
TGI TGI
%
0
89.3% 2000 0.0%
90.7% 2001-5000 20.7%
5 5001-10000 79.3%
60 10001-20000 0.0%
20000 0.0%
%
0
TOP 3
TOP 3 &
N=27020176
20 0.0%
20-29 0.0%
116.6 112.2 30-39 62.0%
40-49 26.1%
2-4 10-30 50 12.0%
TGI TGI %
0
86.6% 2000 0.0%
90.8% 2001-5000 0.0%
5 5001-10000 0.0%
2-410-30 10001-20000 66.9%
20000 33.1%
%
0
TOP 3
TOP 3 &
N=14220176
48
2017
2017
1
2
APP
2017
FM
2017-
N=100020176
20171-6TOP10
1 2 3 4 5 6
10
20171-6
20171-6TOP10
1 2 3 4 5 6
10
20171-6
20171-6TOP10
1 2 3 4 5 6
4 TV TV
5 TV
6 TV TV
8 TV
10
20171-6
2002
IPO
56