PAPER FITUR GO-SPECIAL PADA APLIKASI

GOJEK KHUSUS BAGI DIFABEL

Disusun Oleh :

Muhammad Kevin Fathurrahman (15522098)

Nirmala Rachma Ayu Dwinanda (15522103)

Syabanu Rasyad (15522110)

Shafira Putri Ramadhani (15522170)

JURUSAN TEKNIK INDUSTRI

FAKULTAS TEKNOLOGI INDUSTRI

UNIVERSITAS ISLAM INDONESIA

2017

1
 Go-Special Features on Gojek Applications for Diffabled People

Muhammad Kevin F. 1, Nirmala Rachma A. 1, Syabanu Rasyad1, Shafira Putri R. 1*

1
Industrial Engineering, Islamic University of Indonesia, Yogyakarta, Indonesia
*Corresponding author: 15522103@students.uii.ac.id

Abstract
Public services for diffabled people can be said less fulfilled. In this modern era, technology is more
advanced and the use of the internet more and more improved. As known Gojek application is being
popular nowaday. But most of these facilities are less concerned or unfriendly to diffabled. Therefore
the purpose of this study is to give the chance of the disabilities to be able to use Gojek by adding
Go-special tab menus. The method of this research using usability by interviewing 10 people with
diffabled and cognitive ergonomics principal by analyzing the interface of the application in terms of
coloring and contrast on the application page. Based on data processing, 8 out of 10 respondents
responded positively to redesign the application. The interface design of Gojek after redesign with
Go-Special feature adjusts the color luminance guidelines by a 3:1 between symbols and text to reduce
the cognitive load of the reader. The chosen colors in this application is enough to maintain the level
of information readability by observing the contrast between the background color and font of the text.
With this research, people with disabilities can use this feature, so that in public transportation service
can be easily accommodated. For further research, this basic research could be analyze the
effectiveness and the efficiency using the Gojek app after redesign with Go-Special feature to provide
better service for diffabled.

Keywords: diffabled, gojek, usability, cognitive ergonomic

1. Introduction
Being diffabled in a society that adheres to 'normalism', where all the existing public
facilities are designed specifically for 'normal people' without facilities for diffabled people is
very difficult. In terms of accessibility, the availability of transportation-friendly facilities and
infrastructure for disability is currently very limited in Indonesia in general and Yogyakarta in
particular (Sugi and Utami, 2013). According to data from DIY Social Service in 2011,
recorded the number of disables in Yogyakarta in 2011 was 35,264 inhabitants. A relatively
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small number compared to the total population of Indonesia at that time amounted to about
220 million people (Suharto, 2010).
In the modern era, especially in the field of transportation online-based motorcycles has
been popular, namely Gojek. Until September of 2015 the Gojek app has been downloaded
530,000 times and ranks top on Android-based apps on Google Play.
150000

100000

50000 iOS
Android
0

Figure 1 Diagram of 2014 Application Summary

In addition, the reviews provided by users of the Gojek app are positive and the Gojek
app rating keeps increasing monthly on Google Play and Apple Store. This proves that Gojek
service is superior to other ojek service in Indonesia (Sensor Tower, 2015). Based on
preliminary research through interviews with 30 Gojek users in the city of Jakarta,
information related to their dominant preference in choosing Gojek services are: practicality
46,67%, cost 33,3%, speed 13,33% and 6.67% security (Aghnia and Aditya, 2015).

50.00%
40.00%
30.00%
20.00%
10.00% Gojek
0.00% Preference

Figure 2 Diagram of Gojek Preference

But most of the ojek facilities are less concerned about the physical limitations of a
person or unfriendly to diffabled and very difficult to find convenient public transportation.
Most drivers still use personal motor that is not friendly for persons with disabilities,
especially wheelchair users. Therefore, the purpose of this study is to give space for the
disability to be able to use the online motorcycle taxi facilities, as well as other normal
people.

2. Theory
2.1 Usability
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 The study of usability is part of the multi-disciplinary field of Human Computer
Interaction (HCI), is a field of science that developed since 1970 who studied how to design
the display of computer screen in an information system application for comfortable use by
the user (Nugroho, 2009). Usability comes from the word Usable which is can be said to be
useful well let alone failure in its use can be eliminated or minimized and provide benefits and
satisfaction to users (Joanna, 2010). Usability refers to how users can learn and use products
to get their goals and how satisfied they are with their users (Dumas et. al., 1999).

2.2 Cognitive Ergonomic

Cognitive ergonomics is concerned with the workings of the brain, such as perception,
memory, reasoning, and motor responsiveness, because they affect the interaction between
humans and other elements of the work system (Widiastuti, 2011). Cognitive ergonomics is
defined as the science that utilizes information about the nature, ability, and limitations of
human beings from the cognitive side to get a best working system (Nurhayati, 2009).

2.3 Diffabled
According to WHO (1980) there are three definitions related to disability, namely
impairment, disability, and handicap. Impairment is the loss or abnormality of psychological,
physiological or anatomical structures or functions. Disability is a limitation or a loss of
ability (as a result of impairment) to perform an activity in a manner or within boundaries that
is considered normal for a human being (Soleh, 2014). Diffabled is a person who has physical,
mental, intellectual, or sensory disability on a long term which interacts with environment and
its social behavior can face obstacles which are complicated to be fully and effectively
participated based on equality of right (UU RI Nomor 19 Tahun 2011).

3. Methods
3.1 Subjects
There were two main selections been made for the respondents involved in this study
with the same 10 respondents involved for each method. The first stage is for usability testing
by using interview method. The respondents were selected considering the following criteria:
people who have a knowledge about online based application; people with permanent
physical disabilities using wheelchair; people with temporer physical disabilities using
wheelchair; and not people with mentally disabilities.

3.2 Methodology
The method of this research is two methods for analyze the Gojek application. The first
stage is for using usability testing by interviewing 10 diffabled people from Yakkum
Rehabilitition Center about the affect and the advantage by using Go-Special feature for
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disabilities. In this stage, the interview were composed of 10 questions related to the
experience of diffabled by using public transport and their knowledge about Gojek application.
Then the next stage is by analyzing the interface of Gojek application after re-desing with
cognitive ergonomics principal in terms of coloring and contrast on the application page for
the convenience of diffabled.

4. Results and Discussions

4.1. Problem Identification
Identification was conducted through interviews of 10 persons with disabilities who
complained of difficulties in finding access to public transportation that could accommodate
them. Based on the survey, 9 out of 10 people with disabilities often get pressure and
problems on travel experience. They are not able to ride buses or other conventional transport
because the design is not possible for those who use a wheelchair, motorcycle taxi currently
not able yet to accommodate them. Here are the results of critical public transportation for
difabel by asking 10 respondents:
Table 1. Critical Data of Respondents
Problems Affects Solutions
Hard to get public The space were very limited Presenting public transport
transportation due to the unavailability of applications for disabilities
public transportation capable
of accommodating the
diffabled people
Difficult to know if the Diffabled people are less Promote and introduce
public transportation likely to get information Go-Special features to the
provided is specifically for about the public transport public
disabilities application so that the app
can not be accomplished
properly
People with disabilities are Go-Special feature that has Promoting the latest feature
not well aware of Gojek been provided can not be of Gojek is Go-Special which
applications used properly and diffabled is dedicated to people with
persons prefer not to use the disabilities through television
motorcycle taxi and newspaper media

4.2. Response of Participants

After observation, 8 out of 10 people with disabilities responded positively to redesign
Gojek application and then provided the special facility to assist them in traveling.
Wheelchair users almost never use public transport. 9 respondents prefer to stay at home
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without doing heavy activity, while 1 respondent was a cashier of Alfamart located in Yakkum
Rehabilitation Center area. Here is the table of interview results of 10 respondents:
Table 2. Interview Results
Redesign Easy to
Frequently of Solve the Easy to Appropriate
for Gojek find
Name using public transport use colors and
app is laying
transportation problem features symbols
required menu
M. Sabar Never Yes Yes Yes Yes Yes
Ratna N Never Yes Yes Yes Yes Yes
Muryati Never Yes Yes Yes Yes Yes
Pardiono Never Yes Yes Yes Yes Yes
Aji S Never Yes Yes Yes Yes Yes
Nugroho Never No No Yes Yes Yes
Atika F Never Yes Yes Yes Yes Yes
Fandi K Never Yes Yes Yes Yes Yes
Bagus Never No Yes Yes Yes Yes
Teguh Never Yes Yes Yes Yes Yes

4.3. Re-design of Gojek Application

The color luminance guidelines suggest a contrast ratio of 3:1 of lighting between
symbols and backgrounds. The previous research supports the importance of contrast lighting
on readings. Text color did not significantly affect visual performance (Lin, 2003). Visual
design, in terms of text style and color interplaying with a background color or the degree of
visual complexity displayed on a web page can either enhance or degrade screen readability,
thus increasing extraneous cognitive load and interfering with learning retention (Mayer,
2014). Here are the color luminance guidelines (Richardson et. al., 2014) :

Figure 3 Color Luminance Guidelines

The contrast level in the Gojek app is clear enough with easy-to-read information and
navigation viewing. The colors chosen and used in this application is enough to maintain the

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level of information readability by observing the contrast between the background color and
the text / text color. The colors used in this app are dominated by green and white colors.
Green color here is mainly used for background and highlight while white color to link on
some menu available. The hierarchy of in-app information is also apparent because of the
difference in color and size of the letters acting as a highlights guide. In addition to using
color, this application also utilizes the form as its highlight is more emphasized as a guide on
the visitors of the application. The use of Arial typeface in this application because the font is
easily readable by almost every circle.
For re-design, researchers focused on symbols and coloring from the Go-Special menu
tab. Symbols are selected to adjust the shape of other feature symbols on the application
Gojek.Larna symbol consists of 2 colors that have the level of contrast enough so that the
symbols can be seen clearly. Here is the view of the application interface after the redesign:

Figure 4 Gojek app before redesign

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Figure 5 Gojek app after redesign

5. Conclussion
From the research we do can be drawn the conclusion that :
1 The solution for people with disabilities in particular wheelchair users is an Innovation of
Online Ojek application that is "Go-Jek" which is generally only oriented to normal
people now can be used by persons with disabilities, especially wheelchair users.
2 The online ojek application that is currently oriented and only serves normal people. But
with the innovation we provide this by adding an application tab that is "GO Special"
where the function is to serve people with disabilities, especially wheelchair users.
3 Persons with disabilities require an update in terms of public transport services where in
this case is innovation in an online-based motorcycles service.

6. References

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Lin, Chin-Chiuan. 2003. Effects of contrast ratio and text color on visual performance with
TFT-LCD. Yung-Kang City, Tainan Hsien, Taiwan, ROC.

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