Professional Documents
Culture Documents
You own and operate a company TU Property Development, in which your company has
the scale similar to Ecoworld. TU Property Developments land bank includes a piece of land
at 10 acre beside One Utama Shopping Mall.
Derive market segmentation for this project and hence suggest the best product best fit to
this piece of land. Upon necessary, please list out the assumptions of this scenario.
Suggested Format:
Market Segmentation
- Marital Status
- Household size
- Income
Proposed project details (data analysis, charts, photos) and Marketing strategies
Conclusion
Appendices
References