GRADUATION LEVEL

EN T E R P R I S E M A N A G E M E N T & C O M M U N I C A T I O N (G - 2 )

G RI D WEIG HTAGE
PAR T A
50%
ENTERPRISE MANAGEMENT
PAR T B
50%
BUSINESS COMMUNICATION
TOTAL 100%

SYLLABUS OVERVIEW Learn about production planning and control

This course comprises two parts, i.e., enterprise Perform demand management and capacity
management and business communication. This management
course is designed to help the students for Execute inventory management and
identifying, correlating and applying the concepts to scheduling
the profession of management accounting vis--vis Apply human resource management in an
planning, decision-making and communicating. organization
Use 7 Ps in marketing
Learning Outcomes: Perform marketing research
Upon completion of this course, students will be Understand the basic concepts of business
able to: communication
Understand the basic con cepts of Elucidate types of communication
management Know about todays communication
Learn planning and decision making process challenges
Apply leadership skills and learn how to Write report, Business Proposal and perform
motivate employees Employment Correspondence
Understand the operations management Develop managerial soft skills

DETAILED CONTENTS WEIGHTAGE IN %

PAR T A
ENTERPRISE MANAGEMENT
1. Introduction to Describing Management
Management Managerial Functions
Skills, and Roles of Managers
Managerial Levels, and Managerial Structures
Challenges for Managers
Discipline
Grievance
Termination of contract
Equal opportunities
The practical implications of legislation
Diversity
2. Planning and Decision Meanings of, and Rationale for Planning
Making Planning Process (Goal Setting Process)
Types of Goals and Plans
Decision, and Decision Making
Decision Making Process
Decision Making Considerations including 50
Rationality, Intuition etc.
Types of Decisions, and Decision Making
Conditions, Constraints, Biases and Errors
3. Organizing Meaning, and Significance of Organizing
Organizing Decisions and Functions
Designing Organizational Structure
Authority, Delegation of Authority, Responsibility,
Accountability, and Ethical Behaviour
Contemporary Organizational Designs
Organizational flexibility
Staffing: Hiring right number and kind of people at
right posts and ranks at the right time
4. The financial function; The role of the finance function
conflict The nature of conflict
Causes of conflict

1
 Managing conflict
5. Leading/ Leadership & Understanding Leadership Attributes
Motivation Manager VS Leader VS Politician
Management and leadership
Power and its types
Theories of leadership including Trait Theories,
Behavioural (Style) Theories, Situational Theories
and Contemporary Theories& Concepts
Meaning, and Use of a Team-based Structure
Distinction between a Team and a Group
Understanding Motivation, and its Constituents
Theories of Motivation including Early Theories of
Motivation and Contemporary Theories of
motivation
Motivation and Team Building
6. Operations Management, Understanding Operations Management, its
production planning and Importance for Business, and Operational
controlling Decisions
Competitiveness, Strategy, Productivity and
Reliability
Elements of Production/Operations Planning
Nature of Product (Good or Service), and its
Impact on Production/Operations Planning
Classification of Production Systems
Understanding controlling function
Control VS Assurance
The Control Process, and Types of Control
Features of a reliable Internal Control System
Tools and Techniques for controlling
Organizational Performance
Controlling health and safety
Mentoring
7. Demand Management Capacity Planning for Products (Goods or
and Competitive Strategy Services)
Process Selection, its Reliability and Facility
Layout
Location Planning Analysis and Up-
gradation/Change
Plant Maintenance Techniques
Techniques and Tactics of attaining, maintaining
and enhancing Efficiency and Competitiveness
8. Inventory Management Rationale for Inventory Management and
and Scheduling Scheduling
Approaches to Inventory Management and
Scheduling including Material Requirement
Planning (MRP), Manufacturing Resource
Planning II (MRP II), Enterprise Resource Planning
(ERP), Optimization Production Technology
(OPT), Lean Systems, Just-in-Time (JIT) and any
other contemporary approach
9. Quality Assurance and Comprehending the Concept of Quality
Management The Scope of Quality Management
Quality Management Approaches including Total
Quality Management (TQM), Continuous
Improvement, Lean Production, Total productive
maintenance (TPM), TQMEX Model etc.
International Organization for Standardization,
and Quality Control and Assurance
Maintaining and Improving Services Quality
10. Human Resource Understanding the concepts of HR,HRM and HRD,
Management and Significance of HRM and HRD
Comprehensive Human Resource Management
Process

2
 Contemporary Issues in HRM
- Workforce Diversity,
- Technological Involvement,
- Equal Employment Opportunities,
- Downsizing,
- Termination,
- Equity & Fair Treatment,
- Flexible Working Arrangements,
- Discipline,
- Professional Behaviour and Professional
Ethics,
- Grievance Handling and likewise Issues
11. Global Business The global business environment
Environment-Social, International environment influences
Political and Economic Economic context
Context Emerging economies
Different types of organisation
Culture and the global organisation
12. Marketing and Customer Understanding Marketing, Marketing Process and
Centricity its Significance
Understanding the Market Place and Customer
Needs in order to design and implement a
customer-driven marketing strategy
Preparing and applying an Integrated Marketing
Program
Building Customer Relationships and maintaining
Customer Relationship Management (CRM)
Capturing and Maintaining Value from customers
13. 7 Ps in Marketing Product and Product Decisions
Price, and Pricing Strategies
Place, and Placement Choices and Decisions
Promotion, and related Activities and Decisions
Services, its Features and Services Marketing
Role and Significance of People in Marketing
Process in provision of services to customers
Impact of Physical Evidence on Marketing
Brand Development Strategies
14. Marketing Channels and Defining Marketing Channel and Distribution
Research Understanding how Marketing Channel Members
add Value to Marketing Process
Channel Levels and Forms
Distinction between Value Chain and Supply Chain
Grasping the Significance of Marketing Research
The Marketing Research Process, and its
Implications
PART-B
BUSINESS COMMUNICATION
15. Introduction to Business Importance of Communication skill at
Communication workplace
Purposes of Communication
Process of Communication
Components of Communication
Importance of giving and receiving feedback
Media Richness and Choice of medium
Barriers of communication and ways to 50
overcome
Principles of effective communication: 7Cs
16. Communication in Verbal communication
Organization Listening, Writing, speaking and Reading skills
Listening barriers and ways of improving
listening

3

Role of effective communication in organization
Communication Networks:
Negotiation and communication
17. Tools for Communication
and todays E-Commerce
Communication
Challenges
18. Types of Oral
Communication and
Developing Managerial
Soft Skills
19. Report Writing, Business
Proposal Writing and
Employment
Correspondence
Non-verbal communication: Importance and
Types of non-verbal communication
o Formal and Informal communication;
Advantages And Disadvantages
o Dimensions of Communication:
Vertical, Horizontal and Diagonal
Internet and intranet
Webhosting
Weblogs
Social networking
Telecommuting
E-mails
Video conferencing
Globalization
Workforce diversity
Intercultural Communication
Difference between Culture and Subculture
Cultural Barriers
Ways of Overcoming Cultural Barriers
High Context Culture and Low Context Culture
Meetings
Team briefings
Job interviews
Conferences
Workshops
Mock interviews
Extempore speech
Interactive/ group discussions
Difference between hard skills and soft skills
Soft skill for successful career
Critical thinking ability
Teamwork and collaboration
Stress management
Conflict management
Problem solving
Emotional intelligence
Leadership skills
Objectives of Reports
Long Reports & Short Report
Kinds of short Reports
Parts of Reports
Formal & Informal Reports
Request for proposal (RFP)
Business proposals
Writing CV/ Resume
Cover Letters
Letters of Resignation
Joining Report
TOTAL WEIGHTAGE 100
4
Recommended Books & Other Resources
CORE READINGS
TITLE AUTHOR PUBLISHER
Prentice Hall / Pearson /
Management Stephen P. Robins / Mary Coulter
Financial Times
Operations Management Jay Heizer Pearson
Human Resource Management Gary Dessler Pearson
Prentice Hall / Pearson /
Principles of Marketing Philip Kotler / Gary Armstrong
Financial Times
Essentials of Business Communication Mary Ellen Guffey South Western College Pub
Excellence in Business Communication John Thill, Courtland L. Bovee Pearson
ADDITIONAL READINGS
James A. F. Stoner / Edward Prentice Hall / Pearson /
Management
Freeman / Daniel Gilb ert, Jr Financial Times
Relevant Study Text - -- Kaplan Publishing
CIMA, UK Study Text - -- BPP
Effective Business Communication Herta A. Murphy McGraw-Hill/Irwin
A Handbook of Business Letters Ann Poe McGraw-Hill