Professional Documents
Culture Documents
Professor: Ab Freig
Victor Vroom, a professor of Yale University, United States developed the Expectancy
theory building it on three variables i.e. valence, instrumentality and expectancy. The level of
confidence in an employee to expect desirable outcome for his behavior and actions is
response to his activities. Similarly, instrumentality denotes the education and skills that an
employee has to perform the necessary work to produce the desirable outcome.
Explanation of Theory
Expectancy theory helps the managers to understand why employees are engaged in
certain specific behaviours when they already have series of alternatives available to them.
This theory of expectancy was the outcome of Victor Vrooms work in 1964. As in science
field, Einstein has given E = mc2 relation to understand nature, same way Victor has given a
mathematical model as given below, to understand need of different employees and necessary
MF = E * I *V
This model includes four parameters as indicated above where MF stands for motivational
Here motivational force is the extent to which a person is likely to engage in a certain
Technology) company and his job is programming. This motivational force depends on
certain conditions that would increase someones motivation. Thus, when these conditions
come into play then that person will engage into certain course of action. As shown above
MF depends upon three parameters, first being expectancy denoted by (E). It concludes that
performance is directly proportional to employee efforts. So, in an organisation there needs to
be a linkage between an increase in effort and higher performance for continuous growth of
organisation.
For example, if a person is working in an IT company and has increased ones efforts
with better and optimized programming skills that will enhance the performance, it indicates
expectancy which means that one is expecting increase in performance with better
programming skills. Only having expectancy does not lead towards motivational force, but
the second parameter i.e. instrumentality has its own role also. Instrumentality (I) leads
performance will now be concerned about outcome from improved performance? For
Manager, it is very important to understand, where that programmer want himself to be after
improved performance, what will be the outcome from that increased performance, what is
that specific outcome one is expecting? If one is expecting a salary hike as an outcome and if
one comes to know that these specific efforts (improved programming in this case) one is
putting are not going to give him expected outcome as a salary hike then he will be no longer
engaged in that behaviour and one will start looking for different alternatives. Now one
would want to put more effort to be successful in terms of salary hike but in substitute ways.
In second scenario, if achieving salary hike was not desirable for that programmer and
he/she did not care for salary increase then it might be the situation that he will not put efforts
in improving programming skills even if one knows that improvement in coding skills would
result in increase in ones and organisational performance which is expectancy in this case. If
one believes one can receive a certain salary hike as an outcome but if salary increase in not
desirable for him then one would not have a significant enough motivational force as per the
Third crucial factor is valence (V), is something that up to what extent the outcome is
desirable. Therefore, from this expectancy theory couple of things come into play in terms of
organisational setting. The first of which is desirable outcome. If promotions are the
desirable outcome for that programmer instead of salary increase, while he is putting efforts
in terms of improved programming. So, if a programmer is thinking that putting such efforts
are enough to have a promotion as outcome then there will be a motivational force for him.
But lack of linkage between the efforts one is putting and expected outcomes, leads the
So, organisation must tailor their promotion policy in this case to the desires of the
employees. But this is not an easy task because this tailoring of promotion policy is desirable
for some employees but for others this may not be desirable. For someone only salary
employees
The managers can use expectancy theory in several innovative ways to motivate their
The managers could keep track of high performing employees through monthly,
organisations. This would help them know which of the employees are best suitable to be
promoted to higher levels offering them more challenging job duties as well as which ones
are the best fit to be transferred to low performing departments within the company for the
growth of the specific department. They could do so through listing job posting within the
companies in such a way that employees are motivated to apply for those jobs.
The employees can also be motivated to perform well by being transparent in their
performance evaluations i.e. by explaining the criteria for evaluation as well as explaining
them. The managers can also provide relevant training opportunities to employees to allow
perform well the job at hand because this will create a belief in them that they are capable of
performing the job successfully and thus increasing their motivation. The managers can
understand their employees activities and behaviours using this theory and can thus reward
As this theory states that employees actions are centred around the desirable
outcome, so increments or rewards in various forms can help employees perform even better
and with increased motivation levels. But the manager need to be careful of not letting one
outcome contradict the other outcome. For example, if an employee is being paid really well
for a job but is not getting any kind of recognition would certainly lower his motivational
In addition to this, they can also give rewards which are valued by people or in some
cases even individualise the rewards such as for some people a growing career path is the
main motivational force behind performing high whereas for some only a salary increase is
what they perform for. This way different behaviours of the employees can be tackled using
The expectancy theory suggests that employees have their individual goals which could be
used to motivate them only if they see a direct positive relation between the efforts they put in
and their performance. In addition to this rewards catering to individual preferences can be
used as a strong motivator making their efforts worthwhile. The theory is based on the beliefs
of valence, expectancy and instrumentality which are three fundamental areas that lead to
1. Anon, (2017). [online] Available at: http://Management and Motivation, Vroom, V.H.,
Deci, E.L., Penguin 1983 (first published 1970) [Accessed 18 Jul. 2017].
2. Lee, S. (2007). Vroom's expectancy theory and the public library customer motivation