Professional Documents
Culture Documents
__ Ideas in visual products __ Ideas in visual products __ At times, ideas in visual __ Ideas in visual products
are clear, complete, and are clear, complete, and products are unclear are unclear and incorrectly
persuasively expressed for appropriate for a general and/or awkwardly or inappropriately
a general audience. audience. expressed; may be expressed for general
Aesthetic and
__ Visual demonstrates __ Visual demonstrates some inappropriate for general audience.
Technical Quality
original personal personal expression that audience. __ Visual demonstrates a lack
(10 points)
expression that greatly mildly enhances the __ Visual demonstrates little of personal expression that
enhances the purpose of purpose of inquiry. personal expression that does not enhance the
inquiry. minimally enhances the purpose of inquiry.
purpose of inquiry.
__ All written and spoken __ Most written and spoken __ Most written and spoken __ Written and spoken
language is well language is well language is well language sounds awkward,
constructed and has varied constructed and has varied constructed but uses a is distractingly repetitive,
structure and length. No structure and length. There similar structure and/or or is difficult to
errors in grammar, are a few errors in length. Several errors in understand. Numerous
mechanics, and/or grammar, mechanics, grammar, mechanics, errors in grammar,
Language Structure spelling. and/or spelling, but they and/or spelling interfere mechanics, and/or spelling
Quality __ Uses vivid words and do not interfere with with understanding. interfere with
(10 points) phrases. The choice and understanding. __ Uses words that understanding.
placement of words seems __ Uses vivid words and communicate clearly, but __ Uses a limited vocabulary.
accurate, natural, and not phrases. The choice and the writing lacks variety. Jargon or clichs may be
forced. placement of words is __ Purpose of written and present and detract from
__ Purpose of written and inaccurate at times and/or spoken language is the meaning.
spoken language is very seems overdone. somewhat unclear, and __ Purpose of written and
clear, and there is strong __ Purpose of written and there is little evidence of spoken language is
Evaluation Rubric