BBM104

Principles of Marketing

Tutor-marked
Assignment 1
(TMA1 15%)

Submission Date:
22 Feb 2009
Tutor-marked Assignment 1

Instructions

1. TMA 1 covers Unit 1 and Unit 2

2. TMA 1 contains 2 application questions

3. TMA 1 carries 15% of your final total marks

4. The assignment must not exceed 2,000 words (excluding references and
appendices) and should be typed using Times New Roman, font size 12
and double spaced.

5. The deadline for the submission of TMA is during Tutorial 2. A softcopy

should be submitted via Online Assignment Submission System

Question 1
a) Distinguish the differences between a company that follows the selling
concept and a company that follows the marketing concept. Which
orientation do you believe Digi follows when marketing its subscription
plans? Justify your answer.
(25 marks)
b) List and explain some of social factors that are currently affecting
marketing in Malaysia.
(25 marks)

Question 2
Your friend is looking for a potential place to open a new caf in your area. As a
marketing student, you are to advise your friend on the marketing research
process to justify the demand for a new cafe before embarking on this new
venture.
(50 marks)
.