July 21, 2017

Cofftea Zone and Lago de Dalahican

851 Manila-Cavite Rd, Dalahican,
Cavite City, 4100 Cavite

Dear Sir/Madam,

I am presently conducting a study entitled Consumers Perception for the Development

of Marketing Campaigns of Small Restaurant Businesses in Cavite City in partial
fulfilment of the requirements for my Masters Degree in Hotel and Restaurant
Management.

In this connection, may I request few minutes of your time to answer the attached
questionnaire. Please rest assured that the anonymity of the respondents will be kept in
strict confidence.

Thank you very much and God bless!

Truly yours,

PAOLA C. QUINTOS
Student researcher

Noted by:

DR. MA. ERLINDA S. ZACARIAS

Adviser

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July 21, 2017

Barangay 47-M
Civilian

Dear Sir/Madam,

I am presently conducting a study entitled Consumers Perception for the Development

of Marketing Campaigns of Small Restaurant Businesses in Cavite City in partial
fulfilment of the requirements for my Masters Degree in Hotel and Restaurant
Management.

In this connection, may I request few minutes of your time to answer the attached
questionnaire. Please rest assured that the anonymity of the respondents will be kept in
strict confidence.

Thank you very much and God bless!

Truly yours,

PAOLA C. QUINTOS
Student researcher

Noted by:

DR. MA. ERLINDA S. ZACARIAS

Adviser

2
PART I. Profile of Respondent

Name: _________________________________
(Optional)
Barangay: ______________________________

Instruction: Please indicate your answer on the space provided for, with a checkmark ( ).

1. Age:
_____20-25 years old _____ 36-40years old _____others (pls. specify)
_____ 25-30years old _____41-45years old
_____ 31-35years old _____46-50years old

2. Sex: _____ Male _____Female

3. Civil Status: _____ Single _____ Married

4. Educational Qualification
_____ Graduate Degree
_____ Bachelors Degree
_____ Others: (Pls. Specify):

5. Monthly Gross Income:

_____P50, 000 and above _____P21, 000-P30, 000
_____P41, 000-P50, 000 _____P10, 000-P20, 000
_____P31, 000-P40, 000 _____below P10, 000;

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PART II. Please indicate your answer on the space provided for, with a checkmark ( ).

1. What type of restaurant do you usually go to?

____ Caf and Teahouse

____Restobar
____Fast Foods
____Cafeteria
____Fine dining Restaurants
____Pizza Parlor

2. Reason for choosing the above restaurant?

____Good staff
____Ambience
____Good food
____Affordable prices
____Discounts and freebies
____Others: ____________________

3. How often do you eat at your choice restaurant?

____1-2 times a week
____3-4 times a week
____5-6 times a week
____more than 6 times

4. What day/days do you usually eat in a restaurant?

____ Monday
____ Tuesday
____ Wednesday
____ Thursday
____ Friday
____ Saturday
____ Sunday

5. Whom do you usually go to?

____Family
____Friends
____Co-Workers
____Classmates
____ Others: ___________________

6. Reason/s for eating in a restaurant

____ Good Ambiance
____ Good Quality and Taste of Foods
____ Cleanliness

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 ____ Good Serving Portions of Foods
____ Friendly Staffs
____ Have Discounts and Freebies Most of the Time
____ Have Enough Space to Accommodate Consumers
____ Wide Range of Menu Choices
____ Comfortable Seats and Environment
____ Reasonable and Affordable Prices
____ Perfect Place for Family and Friends to Socialize
____Near My Home
____ Free Wifi Connection

7. What food items do you usually eat in a restaurant?

____Non-food item (tea, coffee, water, juice, soda, etc.)
____A La Carte Orders / Single Order
____Multiple Orders (All-in-one Spaghetti with Hamburger and Fries)
____Combo Meals/Platter Meals (Small Portion of Lasagna with Fries and Chicken
Served on one Plate)
____Appetizers (Taco, Fries, Calamares, etc)
____ Others ____________________________

8. Reasons for eating those foods?

____ Affordable / Reasonable Price
____To Have the Same Order with my Companion
____ Fast Delivery Time
____ Health Purposes
____ Body Maintenance
____ Large Servings
____ Good Taste
____ To Show off my Friends
____ Others _____________________________

9. How long do you normally spend in the said restaurant?

____ Half Hour (30 minutes)
____ 1 Hour
____ 2 Hours
____ 3 Hours or More
____ Not Spending Time (Take-Out Orders)
____ Others __________________________

10. How much do you usually spend when you eat in a restaurant?
____ P50.00 P100.00
____ P101.00 P150.00
____ P151.00 P200.00
____ P201.00 P250.00
____ P251.00 P300.00
____ P300.00 and above
____ Others _____________________________

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