RETAIL RETHINK

Retail is a fickle and unpredictable industry of constant change. Complacency and a failure to adapt to the
current craze will see your customers move on in a heartbeat. Here are the digital trends and opportunities
that are transforming the sector

SINGLE MOST EXCITING OPPORTUNITY FOR RETAILERS

Survey of UK retailers

A B C D E F

29% 20% 11% 10% 8% 6%

Optimising the customer Data-driven marketing Cross-channel Creating compelling Reaching and Using marketing
experience that focuses on the marketing content for digital understanding mobile automation to increase
individual experiences customers efficiency and yield

G H I J K

5% 4% 4% 2% 1%
Social marketing Internet of things/ Video to increase brand Other
Location-based services
connected devices engagement

E
F
D
G

C H

B I

Econsultancy 2015

HOW RETAILERS RATE THE IMPORTANCE OF DIGITAL DISRUPTION

Survey of UK retailers

54% 39% 7%
Business critical Moderate importance Low importance

Smart Insights/MIcrosoft 2016

TOP 5 DIGITAL CHALLENGES FOR RETAILERS

Survey of UK retailers

Designing effective
customer experiences CHECKOUT
across multiple devices

TECHNOLOGY PRIORITIES FOR RETAILERS

Survey of European retailers

Integrating different
technology solutions

Selecting and prioritising

64% 55% 50%
Social media Analytics and big data Mobility
technology options

Evaluating experience and return

on investment across multiple
devices and channels

36% 25% 21%

Cloud services Cyber security Internet of things

Management Events 2016

Defining and implementing

multichannel strategies

Smart Insights/MIcrosoft 2016

IN-STORE ENGAGEMENT CAPABILITIES IN NEED OF IMPROVEMENT

Survey of UK retailers

Near-field communication product tags

In-store beacons

75%
Self-service devices

Augmented reality experiences

63%
Real-time personalised incentives

Online loyalty schemes

66%
55%
Wi-fi access

47%
Social media engagement 62%
29%

22% Smart Insights/MIcrosoft 2016