Inside Haleeb
Haleeb Foods Limited Sa, Newsletter Issue 4 (Oct-Dec 2016)
Get a chance to win
OAS
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NATIONAL
FINANCE
OLYMPIAD BY ICAP
www.facebook.com/HaleebFoodsOfficial/$3
Trainings
Think Pink «
9) Century Insurance
Rescue Training 1122 -
) Recognition ceremony for .
| : MCDS- Top performers
Sa AVA C RON CSW aie NC aCe) ous) Inauguration Ceremony of upgraded
Main Center Chishtian
NS (pe?) Best "performer interview (MCDS)
Sy. x 3) 30 years of integrity, dedication
Intro of Consumer Promotion (p: and commitment
Masala Food Festival (pg-14) EMS Audit: A big achievement .
Kinnaird College Activity 3 (pg-15) Don't let our future dry up
Door to Door Selling activity in Daska (p;
+ National Finance Olympiad by ICAP ( 54
Tetra Pak Quarterly Review Wife at Ueleeb Foods
aCe) Pl's at plant (RYK) (p; Birthday Celebrations
17) New welcoming's
g) Haleeb Kitchen
Editorial team -My name is Muhammad Kashif Qureshi and i am working with Haleeb foods as “Regional Sales
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How do you deal with pressure or stressful situations?
Initially we should analyze difference betv
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Pressure is a matter of having significant demands made of you
Stress occurs when the pressure you are under exceeds your ability to effectively meet the demands
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1 always take owner ship of work during pressure, because being a leader this is very important for
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| always give clear directions and try to stay on top of every task, but i am ready and available to jump
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contacts. Moreover, it has also helpes me handle multiple tas
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The Spiderman will win the fig
ween spiderman& batman? And why?
nt against batman because the Spiderman has pre-planed actions
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Which superpower would you like to have?
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Be loyal to your work & your company. Always
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ieve in Allah and your abilities. Once it comes_ Haleeb .
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check the code printed on the top of the pack, message that code along with your city
of residence to 939393, and get a chance to win fabulous prizes. These prizes include
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Lucky draws are held daily but are made visible to the consumers once a week. The
winners are announced on our Facebook page (www.facebook.com/HaleebFoodsOfficial/)
and on the sunday Jang newspaper. In order to avail the prizes, the winners must save the
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In just 3 weeks, more than 0.66 milion messages have been received. A total of 13 Huawei
smartphones, 8 Gold prizes, and 7 70CC motorbikes have been given away. The numbers of
participants are increasing exponentially, every day. We have received a very good response
from the general public and hopefully, will continue doing such activities in the future.
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participate in this event. Different companies set up their
stalls and provide their products at a discounted rate, and
offer giveaways to the audience,
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this event. Haleeb Foods set up a stall and organized a game
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was simple; Consumer engagement and product trial. Haleeb
Milk was sold at a discounted rate and the consumers were
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and motor bikes!
Haleeb related questions were asked from the participants
and the winners were given Haleeb products as gift hampers
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gifts, Haleeb Foods managed to steal the show and grab the
attention of most of the participants because of its unique
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Kinnaird BusinessWeek, which took place
on the 17th and 18th of November, 2016.
Haleeb Foods Ltd, sponsored the event
and was the Gold Sponsor of the event.
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A kiosk was set up and standees were
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2 days, around 1,000 samples of Just fruit,
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‘The students compared Just Fruit and Fun
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1] ES [(Door;to}Door Selling)
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in Daska
Door-to-Door Sampling:
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for a month, with each city being targeted for
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The aim of this activity is to create brand awareness
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consumers are targeted in this process.
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ambassadors will knock on doors and try to sell
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To persuade the residents to buy Haleeb Milk, we
have come up with an attractive deal as well; buy
CUS mereNational Finance Olympiad by
The Institute of Chartered Accountants of Pakistan (ICAP) organized 2nd National A
Finance Olympiad 2016 in collaboration with Unilever Pakistan. The Grand Finale
of which was held on November 28, 2016 at Marriott Karachi.
Haleeb Foods team comprised of Arslan Ahmad (Deputy Manager MCDS Finance),
Muhammad Nabeel Pervaiz (Manager Plant Finance) and Omer Javaid Ansari
(Manager Financial Reporting). National Finance Olympiad 2016 started off with Quarterly review session for the quarter July- September 2106 was hosted
registration of 36 teams from renowned organizations across Pakistan. After a by Tetza Pak Paléstan during the:month-et November 3016, this session is
3-hour intense MCQs based examination that was held simultaneously in Karachi conducted on a quarterly basis to discuss the performance of HFL with regards
and Lahore on November 22, 2016, six teams qualified for the Grand Finale including fe Sales: (EGE ha aril BAHT geronnnitee
Haleeb Foods Limited which was the only FMCG company which reached the final : ae '
toppling all our dairy sector competitors.
The sessions act as brain storming sessions also whereby matters of utmost
The grand finale kicked off with a quick introduction of the teams followed by the importance are placed before the senior management of both the companies
Presentation Round which was judged by a panel of three distinguished judges; for discussion and resolution
Mr, Abdul Aleem, Secretary General, Overseas Investors Chamber of Commerce &
Industry; Mr. Fakir Syed Aijazuddin, FCA and Parvez Ghias, Chief Executive, Indus
Motor Company Limited. Presentation given by HFL was acknowledged by the judges
and special remarks were given appreciating our content of presentation and thorough
study of scenario which was given for presentation. The second round was Direct
Question and Answer session which was all about the agility of teams and their
technical knowledge. The third and most thrilling Buzzer Round started just after lunch
break in which all the teams made efforts to outscore others. This was the most
exciting round that kept the audience captivated.
Haleeb Foods Limited claimed 5th position in
the event evidencing the fact that we hire the
best resources around and have the technical
competence to compete at any level.
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Pariipants attending JD
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to end one of the most serious
in his speech. Further, to acquaint Chaughtais Lab services with the employees, medical activity
Think Pink:
disease (Breast Cancer), Awareness Campaign was held on October 19, 2016. Employees
camp was held at both Head Office and Bhai Pheru Plant during which they were offered a
ents &
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In ashow of solidarity and awareness
wore pink to support the cause. The CEO also emphasized on the importance of the disease
massive 50 percent discount on all tests.
Century Insurance awareness Session:
Awareness sessions of the health insurance Policy by “Century Insurance Company” was
held at both Bhai Pheru Plant and Head office. Employees who participated in the session
interacted one on one with the Insurance Company representatives and clarified policy
features as well as all important procedures/ guidelines. Me
Century Insurance Chughtai lab disease . ™
Gries: Gupta Thin Pink
Rescue Training 1122 {={
Rescue 1122 training was held at Bhai Pheru plant highlighting
the basic safety measures on November 16, 2016.Recognition
ceremony for
MCDS- Best
performers
In a ceremony held in Dec-201
Minchinabad was declared as the be:
milk collection center for overall
performance during Apr-July 20
)
Ellahabad center won the shield for best ovehall™
performance during Aug-Nov 2016.
uration ceremony for relocated/newly a
on Friday dated 23rd Dec 2016.
The ceremony was chaired by Mr. Haroon
Lodhi (COO) along with Head of Supply
Chain, Head of MCDS and area staff. A
very well planned civil structure and PHE
is brought in place in order to effectively
meet future expansion plans.
=
TART
(Tr.
Introduction
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Sadar. My favorite games are Kabaddi, Volley Ball and Cricket.
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Thereafter, in 2006 | was given the opportunity to work as an
Area Executive in MCDS and was promoted as Area Milk
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Mian Channu main centers. After the successful completion
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Jhang Main Center. hang area has the largest geographical area
of milk collection shed in HFL.
During my 4 year tenure in Jang region, | have achieved the
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achiever of HFL appreciation awards in the whole milk shed
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‘Area Milk Manger and Best Main Center Award (in terms of cash and trophies), just to name a few.
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1am known as a hard worker, passionate and a target achiever.
Are you more of a hunter or a gatherer?
1 work according to the situation, where there is a need to hunt, | hunt and where there is a need
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Chocolate and Creamy.
What is your strength & weakness?
My strenath is that am a good administrator and my weakness is that | place my trust on everybody
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How long do you wait after finishing your first plate of food before getting a second plate of food?
One plate of food is enough for me.
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Where do you see yourself in five years?
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Products intended for human consumption, such as milk, require extra precautions in the selection of
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concern to ensure brand integrity and consumer loyalty. Milk testing and quality control is an essential
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for the rapid multiplication of bacteria. We know that, in order for any processor to make good dairy
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the quality of raw milk if certain quality tests are carried out at various stages of transportation of milk
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We, at Haleeb Foods Limited start the testing procedures of milk from very basic level. Each liter of
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The scope of these tests further extends when this milk is received at main center of a milk collection
area, At each main center, more than 26 quality tests are performed. Any quantity 6f milk not complying
to the standards is rejected immediately. The quality standards being followed at HFL arémore strict
than any other dairy industry operating in Pakistan. This culture of set standards and values is not Hew.
and it is being followed religiously since decades. This ensures that we collect right quality milk at right
time every time.
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In case of any deviation from standards, no flexibility is given and the affected quantities are immediately
rejected
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processing of milk is carried out in state of the art plants under complete supervision maintaining all
quality standards to make sure that our consumers get the best quality product. Every person of the
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dairy industry in Pakistan to introduce the Tetra Brik Packaging. Tetra Pak Fino Aseptic Packaging was
also introduced for the first time by Haleeb Foods limited & now again Haleeb Foods Limited is the
first dairy industry across the globe to introduce world's first A3 Speed Machine designed on the latest
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strive to give the best to our customers. This is our mission, our target and our goal since the first day
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the standard
of achievements for HFL. In hindsight, the Internatic
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ant aspects, risks and objectives as required
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< which was completed b HFL team under the kind
sad of Plants, While this achievement is certainly
De
eons
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Saad Azhar
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Executive eeiS
Water, the indigenous commodity of our planet
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characteristics of being colorless, tasteless and
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Assistant Manager Production BHP
earth's water falls in the grade of drinking water.
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About 842,000 people are estimated to die each year as a result of unsafe drinking water,
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planet has the privilege of having proper drinking water and we must not take this blessing
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With ever growing population and industry sector worldwide, the ground water reserves are at
stake. Depletion in these reserves has been noticed worldwide and our country is no different
from the others. At this moment of time, everyone should play their part to conserve this
resource as without water, no life is possible.
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of water shortage and water quality issues. Operations teams keep brainstorming for new ideas
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Haleeb Foods Operations Team is saving around 80,000 liters of water per day. By the help of this
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by reducing the threat of water shortage. But, that's not all, our team is stil striving to save
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