NITHYA SILK COTTON SPINNING MILLS PVT LTD

SWOT ANALYSIS:

STRENGTHS

The Indian Spin mill industry is autonomous and self-governing.

There is easy availability of low cost and proficient manpower that contributes
extensively in the growth of the industry.

Raw material is easily accessible this acts as a major contributing factor in controlling
the costs and minimizes the operational effort.

The economy is growing rapidly and one can observe a potential international and
domestic market.

When we talk about the highest yarn exporters, India is known as one of the largest
exporters in the international market. India accounts for around 25% share of the global
trade in cotton yarn.

The fiber industry is growing at a rapid speed as large varieties of cotton fiber are
available easily.

The apparel industry holds about 12% of the total export across the globe.

The industry has an added advantage of having numerous segments which help in the
provision of a huge variety of products.
 WEAKNESSES

The Spinning mill industry of India is one of the highly disintegrated industries.

Few segments of this industry are not highly productive.

There is a huge dependency of the industry on cotton.

The mill segment is gradually declining.

Labor laws are not very favorable.

The power and interest rates, and indirect taxes are high.

Inadequacy of technological development which in turn is responsible for affecting the

productivity.

The act of generating economies of scale lacks.

OPPORTUNITIES

The Spinning mill industry records an annual growth of around 6-8%.

A shift towards the market of branded ready-made garment is being observed.

More number of emerging malls and retail industries are providing opportunities to
industrys segments like handicrafts and apparels.

There is a provision of more FDI and investment opportunities.

Withdrawal of quota restriction is contributing immensely in market development.

The global needs are being catered with product development.

An upsurge in the purchasing power and disposable income of Indian customers has
opened room for new market development.
 THREATS

Competing with other progressing countries like China.

Striking a balance between the quality and price of products.

Satisfying the demands of people all across the globe and at the same time, steadily
improving the quality of the products.

Striking a balance between demand and supply.

Environmental and international labor laws.

Removal of quota system will fluctuate the export demand.

VISION AND MISSION

VISSION

The opportunity to make a real difference in all aspects of our customer relationships
globally.

At International Spinning mills Limited, we perform in unison by following our values and
ethical guidelines code of conduct as a source of guidance and inspiration, which enable us to
achieve our vision.

Each and every member of International mills family plays an important role in this pursuit.
International Millss growth and development is attributed to the contribution of skills,
talents and ideas of its people. International Mills follows its core values of Accountability,
collaboration, Transparency and Stretch. We are proud of our commitment that enables us to
consistently and measurably enhance the quality of our products and services to our
customers. This is an overarching aspiration for our compa
 MISSION

Engage effectively, responsibly and profitably in the global Spinning mill industry

The company seeks a high standard of performance and aims to maintain a long-term
leadership position in the Silk cotton market segments in which it competes.

This will be achieved through operating efficiency, continued dedication to customer care,
cost effectiveness, innovation and conformance to our values.

The company aspires to be recognized in the community it operates in as a safe and

environmentally responsible organization.

The company acknowledges that commercial success and sustained profitable growth
depends on the resourcing, development and retention of its talented human resources. It will
continue to invest in building its organizational capacity and capability.

The company strives to protect each shareholders investment and provide a return, which
meets or exceeds their expectations. This is achieved through continued commercial success
in winning new businesses and retaining old customers, which is underpinned by the
development and provision of new products/services to our customers, offering a clearly
superior value proposition.