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20170731

ARO / MMX
3 ARO / MMX

I
X
IX Survey

12

2017 07 31
ARO / MMX

2017 07 31
A
R

comScore MMX Multi-Platform


(Multimedia)

PC 6 Mobile 18 18
comScore Mobile App comScore SDK comScore comScore comScore

2017 07 31

comScore Multi-Platform Report PC(1) Mobile(2)


Total Digital Population(3)
MMX + Video Metrix Mobile Metrix Total Digital Population
A
R
O



1PC comScore MMX Video Metrix


2Mobile (iPhone + Android Phone) (iPad + Android Tablet) App
comScore Mobile Metrix Mobile comScore comScore SDK App
App
3Total Digital Population PC Mobile PC
6 Mobile 18 18

2017 07 31 comScore MMX Multi-PlatformARO


2017 5 (82.7%)
82.7% 1,311

25-34 35-44
18-
1,311 A
34 R
O



Age 6-14 Age 55+


Age 55+ 65.5%
PC

15-44
*PC 6

PC Mobile
18-34
62.1%
Mobile
*Mobile 18

2017 07 31 comScore MMX Multi-PlatformARO 2017 05


15-24
25-34 45-54

A
R
O



Age 55+
Age 6-14

Age 55+
15-24 1.7%

PC


*PC 6

PC Mobile

48.9%
Mobile
25-34
*Mobile 18

2017 07 31 comScore MMX Multi-PlatformARO 2017 05



Top 10 () () ()

A
R
Yahoo TV O
471


3,839 2
PPS





dailymotion

* 6 PC 18 Mobile

2017 07 31 comScore MMX Multi-PlatformARO 2017 05


* Mobile (: YouTube.com) ETNEWS ETTODAY Video

Top 10

67.3% 14.9% 17.8% A


R
73.8% 12.0% 14.2% O



46.0% 10.3% 43.7%
(99.3%)

49.8% 10.3% 39.9% PPS


73.1% 10.6% 16.4%

2.9
96.4% %

47.0% vidol
46.6% 6.4%
4.3 TED
30.3% 65.4%
%
78.1% 9.6% 12.3%
36.3% 6.9% 56.8% 65.4%

* 6 PC 18 Mobile

2017 07 31 comScore MMX Multi-PlatformARO 2017 05


* dailymotion / vimeo/ / / TED Mobile App Mobile App Mpbile App Mobile Web

vidolTED


A
R
O

() ()

vidol TED vidol TED

2017 07 31 comScore MMX Multi-PlatformARO 2017 05



2017 5 1,310.9
25-34 35-44 PC PC 15-24
A
R
O

18-34 25-34 45-54



2017 5 Yahoo TV 471.1 3,839 2
PPS 215.1 3,136 2


(99.3%)PPS
vidolTED 65.4%
vidolTED

2017 07 31
IX

2017 07 31

I

2017 7 3 4 15-64
1,733



2017 07 31

//App //App
90% 90%
75.2% 2017 2017
69.7%
2016 2016
60% 2015 60% 2015
52.0% I
2014 2014 X
34.4%
30% 24.7% 30%
14.9%
8.3% 5.4%

0% 0%
/ (Smart TV) / (Smart TV)

Base://App Base://App
Jul. 2017 Jul. 2017

///App
(69.7%)
/

2017 07 31

///
45.2% ///
41.7%
//
//
I
36.2%
/MV X

32.2% /MV
/

31.3%


28.5%
///
2017
27.7%
/// 2016
2015
23.5%
2014

0% 20% 40% 60%


Base://App
Jul. 2017

2017 07 31

//App()
7.2 8.8 9.5 9.6
3.2% 7.9%
6.8% 8.9% 9.1%
19% 4.7% 6.7% 7.2%
9.0% 8.0% 28.4%
12.7% 12.1%
I
X
33.1% 30.1%
29.7% 29.9%

21

16~20
48.0% 49.2% 11~15
42.0% 41.7%
6~10
5

2014 2015 2016 2017


Base://App
Jul. 2017

5
10 10 %
9.6

2017 07 31


//App
/(75.2%)(69.7%)(24.7%)(Smart TV)(14.9%)
//App
/(52%)(34.4%)(8.3%)(Smart TV)(5.4%)
I

(45.2%)(41.7%)(36.2%)/(32.3%) (31.3%)
9.6


2017 07 31



867 50.0%
(IX Survey)
866 50.0%
15-19 168 9.7%

20-24 188 10.8% I
CyberPanel X

15-64 25-29 190 10.9%


30-34 201 11.6%
35-39 240 13.8%


2017/07/032017/07/04 40-44 205 11.9%

45-49 207 12.0%


N=1,733 50-54 186 10.7%
95%,2.25% 55-64 148 8.6%
201612
809 46.7%
457 26.4%
467 26.9%
2017 07 31

m marcom@insightxplorer.com