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ARO / MMX
3 ARO / MMX
I
X
IX Survey
12
2017 07 31
ARO / MMX
2017 07 31
A
R
PC 6 Mobile 18 18
comScore Mobile App comScore SDK comScore comScore comScore
2017 07 31
2017 5 (82.7%)
82.7% 1,311
25-34 35-44
18-
1,311 A
34 R
O
15-44
*PC 6
PC Mobile
18-34
62.1%
Mobile
*Mobile 18
15-24
25-34 45-54
A
R
O
Age 55+
Age 6-14
Age 55+
15-24 1.7%
PC
*PC 6
PC Mobile
48.9%
Mobile
25-34
*Mobile 18
Top 10 () () ()
A
R
Yahoo TV O
471
3,839 2
PPS
dailymotion
* 6 PC 18 Mobile
Top 10
47.0% vidol
46.6% 6.4%
4.3 TED
30.3% 65.4%
%
78.1% 9.6% 12.3%
36.3% 6.9% 56.8% 65.4%
* 6 PC 18 Mobile
vidolTED
A
R
O
() ()
(99.3%)PPS
vidolTED 65.4%
vidolTED
2017 07 31
IX
2017 07 31
I
2017 7 3 4 15-64
1,733
2017 07 31
//App //App
90% 90%
75.2% 2017 2017
69.7%
2016 2016
60% 2015 60% 2015
52.0% I
2014 2014 X
34.4%
30% 24.7% 30%
14.9%
8.3% 5.4%
0% 0%
/ (Smart TV) / (Smart TV)
Base://App Base://App
Jul. 2017 Jul. 2017
///App
(69.7%)
/
2017 07 31
///
45.2% ///
41.7%
//
//
I
36.2%
/MV X
32.2% /MV
/
31.3%
28.5%
///
2017
27.7%
/// 2016
2015
23.5%
2014
2017 07 31
//App()
7.2 8.8 9.5 9.6
3.2% 7.9%
6.8% 8.9% 9.1%
19% 4.7% 6.7% 7.2%
9.0% 8.0% 28.4%
12.7% 12.1%
I
X
33.1% 30.1%
29.7% 29.9%
21
16~20
48.0% 49.2% 11~15
42.0% 41.7%
6~10
5
5
10 10 %
9.6
2017 07 31
//App
/(75.2%)(69.7%)(24.7%)(Smart TV)(14.9%)
//App
/(52%)(34.4%)(8.3%)(Smart TV)(5.4%)
I
(45.2%)(41.7%)(36.2%)/(32.3%) (31.3%)
9.6
2017 07 31
867 50.0%
(IX Survey)
866 50.0%
15-19 168 9.7%
20-24 188 10.8% I
CyberPanel X
m marcom@insightxplorer.com