Professional Documents
Culture Documents
2
Oxford University Press 1987 Printed in Great Britain
The health belief model, a theoretical framework cal harm and interference with social roles
for explaining and understanding individuals' (perceived severity).
responses to health related matters, has been the 2. The individual's beliefs in the efficacy or the
focus pf considerable attention in health value of the recommended action in reducing
research. The model was originally developed to the threat (perceived benefits).
explain and predict patients' participation in pre- 3. The individual's estimates of the physical, psy-
ventive health activities such as immunization chological, financial or other costs involved in
and attendance at screenings.1-2 It has since been the proposed action (perceived barriers).'-2
used to explain compliance with prescribed medi-
cations, dietary and other types of medical As research investigating the ability of the
advice.M model to explain health related behaviours has
The original health belief model'-2 argued that progressed, the original model has been refor-
an individual's decision about undertaking a mulated and expanded to incorporate new find-
recommended health action was a function of the ings. In its early form, the model focused on
individual's beliefs on three subjective specific disease-avoidance interactions, but an
dimensions: increasing body of evidence suggested that a per-
son's general motivation towards health related
1. The threat posed by an index condition. This matters influenced compliant behaviour.10"12 The
dimension comprises the individual's percep- category of 'general health concerns' was added
tion of the likelihood of the occurrence or in an effort to describe an individual's degree of
recurrence of the condition (perceived sus- interest in, and concern about, health practices
ceptibility) and its potential for causing physi- and preventive activities. Similarly, the original
model focused exclusively on beliefs about one
index condition. General categories of vul-
nerability to disease and worry about illnesses
Disciplinc of Behavioural Science in Relation to Medicine. Faculty of
Medicine. The University of Newcastle. NSW 2308. Australia. Corre-
were added to the model to tap broader non-
spondence to Professor R. W. Sanson-Fisher. specific perceptions of health threat. Other cate-
108
CONSTRUCTION QUESTIONNAIRE HEALTH BELIEFS 109
gories which have been added have included the sharing of operational and conceptual defi-
'feeling of control over health matters', and 'faith nitions, so thatfindingscould be compared across
in doctors and medical care'. l0 In addition, demo- studies. They also pointed to the need for more
graphic, structural and enabling factors, which sensitive measures of dimensions of the health
had been found to be predictive in other com- belief model, using interval or ratio scales. Such
pliance research, were included as mediating scales enable individuals to be placed on a con-
variables in the revised model.1013 tinuum according to the strength of belief, rather
The adequacy of a theory for explaining than to be classified into one of only two groups
behaviour can be judged onfivecriteria proposed according to whether the belief is held or not.
by Gergen.l4 These are that a theory should have: Continuous scores allow noteworthy differences
heuristic value for a discipline or field of study; between individuals to be assessed.
parsimony of statement; operationally defined Green25 summarized the situation by describ-
terms; predictive capability; and a strong data ing the health belief model as 'the most docu-
20 40 60 80 100 20 40 60 80 100
STANDARDIZED SCORE STANDARDIZED SCORE
a) Threat posed by illness b) Barriers
20 40 60 80 100 20 tO 60 80 100
STANDARDIZED SCORE STANDARDIZED SCORE
c) Medical Motivation d) Control over illness
FIGURE 1 Distribution of standardized scores on subscales of the health belief
questionnaire
CONSTRUCTION QUESTIONNAIRE HEALTH BELIEFS 115
barriers to taking medications' subscale were between different studies examining the efficacy
fairly evenly distributed. The distribution of of the health belief model for explaining health
scores on the third subscale 'Medical motivia- related behaviours.
tion', is skewed towards the end of the scale
which indicated a more strongly held belief. This
would be expected for a general practice sample REFERENCES
1
Rosenstock I M. Why people use health services. Milbank
who were completing questionnaires after a visit Mem Fund Q 1966; 44: 94-124.
to a doctor to seek medical advice. The scores on 2
Rosenstock I M. The health belief model and preventive
the fourth subscale were also skewed towards the health behaviour. Health Educ Monogr 1974; 2: 354-
end of the scale indicating a more strongly held 385.
3
belief. People in this sample tended to endorse Becker M H. The health belief model and sick role
behavior. Health Educ Monogr 1974; 2: 409-419.
'stoicism' as a means of dealing with illness. This 4
Kirscht J P. The health belief model and illness behavior.
may reflect a cultural trait noted in other Health Educ Monogr 1974; 2: 387-408.