Professional Documents
Culture Documents
SBE
Department of Marketing and IB
GROUP DETAILS
Name ID Roll
MD. ABU BAKR SIDDIQUE 1310758030
Md. Shabab Ashfaque 1320237030
Tasnia Khandaker Prova 1410331030
Srabone Saha 1410592030
Shimanta Saha 1411568630
Meshkat Ahmed 1411042630
Letter of transmittal
We, therefore, pray and hope that, you would be kind enough to accept the final project and
oblige thereby.
Yours sincerely,
I would like to take this opportunity to convey me heartfelt appreciation to them whose blessings
First, I want to pay our gratitude to the Almighty GOD for everything. Secondly, I want to
express our thankfulness to my respected madam, Mr. Qudrat-E-Elahi Asif, for her direction,
constant and spontaneous support, efficient supervision and constructive suggestions. Without
her help this report would not have been a complete and comprehensive one.
Executive Summary
Johnson & Johnson is one of the leading brands in Bangladesh. They started their journey in
1995. As a company, profit maximizing is not only their main motto, but also satisfying their
target customers with right services according to their needs and creating a brand image of their
own. And to implement their objectives, they hire expert employees from various countries for
different departments and in every year they launch a new campaign for promoting their
services. Also, they come up with new packages and ideas and present it in an eye-catchy
colorful way to attract their customers and compete with other telecommunication companies. In
this project we will talk about their new campaign Naturally Beautiful Results which helps to
be beautiful naturally. And we will also relate this campaign with various theories related to
Consumer Behavior. The theories on what we have evaluated this particular campaign is: Social
Norms, Halo Effect, Reference Group Influence, Acquired Needs, Higher Order Needs.
TABLE OF CONTENTS
Introduction..1
Background of Campaign.2
Social Norms...3
Halo Effect5
Acquired Needs.............................................................................................................8
References......10