Tata Group

Mission:
To improve the quality of life of the communities we serve globally through long-term
stakeholder value creation based on Leadership with Trust.

Purpose:
At the Tata group we are committed to improving the quality of life of the communities Tata we
serve. We do this by striving for leadership and global competitiveness in the business sectors in
which we operate.

Core values:
Tata has always been values-driven. These values continue to direct the growth and business of
Tata companies. The five core Tata values underpinning the way we do business are:

Integrity: We will be fair, honest, transparent and ethical in our conduct; everything we
do must stand the test of public scrutiny.

Excellence: We will be passionate about achieving the highest standards of quality,

always promoting meritocracy.

Unity: We will invest in our people and partners, enable continuous learning, and build
caring and collaborative relationships based on trust and mutual respect.

Responsibility: We will integrate environmental and social principles in our businesses,

ensuring that what comes from the people goes back to the people many times over.

Pioneering: We will be bold and agile, taking on challenges, using deep customer insight
to develop innovative solutions.

Tata Motors
Vision:

As a high performance organization, we are, by FY2019

Among the Top 3 in Global CV and Domestic PV

Achieving sustainable financial performance
Delivering exciting innovations

Mission:

We innovate, with passion, mobility solutions to enhance quality of life

Values:

Integrity
Teamwork
Accountability
Customer Focus
Excellence
Speed

Commercial Vehicle Business Unit (CVBU)

Vision:

To be a world class corporate constantly furthering the interest of all its stakeholders.

Mission:

Shareholders: To consistently create shareholder value by generating returns in excess of

weighted Average Cost of Capital (WACC) during the upturn and at least equal to weighted
Average Cost of Capital (WACC) during the downturn of the business cycle.

Customers: To strengthen the Tata brand and create lasting relationships with the customers by
working closely with business partners to provide superior value for money over the life cycle.

Employees: To create a seamless organization that incubates and promotes innovation,

excellence and the Tata core values.

Vendor and Channel Partners: To foster a long-term relationship so as to introduce a broad range
of innovative products and services, that would benefit our customers and other stakeholders.

Community: To proactively participate in reshaping the countrys economic growth. To take a

holistic approach towards environmental protection

Passenger Car Business Unit (PCBU)

Vision:

To develop TATA into a world class Indian car brand for innovative and superior value vehicles.

Mission:

To be the most admired multi-national Indian car company producing vehicles that
people love to buy
Create and organization that people enjoy working for, doing business with and investing
in
 Strategy of Tata Motors

Tata Motors have established a strong position in the Indian automobile industry by launching
new products, investing in research and development and maintaining financial strength. Tata
Motors have also benefited from the expansion of manufacturing and distribution network. Tata
Motors goal is to position as a major international automotive company by offering products
across various markets by combining engineering and other strengths and through strategic
acquisitions. strategy to achieve these goals consists of the following elements:

Leveraging capabilities: Tata Motors have an extensive range of products in commercial

vehicles (for both goods and passenger transport) as Tata Motors passenger vehicles. Tata
Motors have plans to leverage this broad product base further with strong brand
recognition in India, understanding of local consumer preferences, Tata Motors
developed in-house engineering capabilities and extensive distribution network.

Mitigating cyclicality: The automobile industry is impacted by cyclicality. To mitigate

the impact of cyclicality, Tata Motors plan to continue to strengthen operations through
significant presence across different segments, wide range of products and geographies.
Tata Motors also plan to continue to strengthen non-vehicle business, such as spare part
sales, annual maintenance contracts, sales of aggregates for non-vehicle businesses,
reconditioning of aggregates, sale of castings, production aids and tooling and fixtures to
reduce the impact of cyclicality.

Expanding international business: Tata Motors have a two-fold strategy of expanding

operations into other geographic areas, through strategic acquisitions and by expanding
product range into select geographies where Tata Motors have an opportunity to grow in
markets with similar characteristics to the Indian market. Tata Motors international
business strategy has already resulted in the continuous growth of international
operations over the past three fiscal years.

Reducing costs and breakeven points: Tata Motors believe that scale of operations
provides us with a significant advantage in reducing costs and Tata Motors plan to
continue to sustain and enhance cost advantage. While Tata Motors believe that
commercial vehicle business has scale that is competitive in relation to global standards,
with the launch of the Tata Nano, Tata Motors will be able to benefit from global
economies of scale in the passenger vehicle business as Tata Motors ability to leverage
 technology capabilities and manufacturing facilities among commercial vehicle and
passenger vehicle businesses enables to reduce cost.

Continuing focus on high quality and enhancing customer satisfaction: One of

principal goal is to achieve international quality standards for products and services and
Tata Motors is pursuing various quality improvement programs, both internally and at
suppliers premises. Tata Motors have established a procedure for ensuring quality control
of outsourced components. Products purchased from approved sources undergo a supplier
quality improvement process. Tata Motors also have a program for assisting vendors from
whom Tata Motors purchase raw materials or components to maintain quality.

Enhancing capabilities through the adoption of superior processes: Tata Sons Limited,
or Tata Sons, and the entities promoted by Tata Sons, including us, aim at improving the
quality of life through leadership in various sectors of national economic significance. In
pursuit of this goal, Tata Sons and the Tata Sons promoted entities have institutionalized
an approach, called the Tata Business Excellence Model or TBEM, which has been
formulated on the lines of the Malcolm Baldridge National Quality Award to enable them
to drive performance and attain higher levels of efficiency in their businesses and in
discharging social responsibility. The model aims to nurture core values and concepts
embodied in various focus areas such as leadership, strategic planning, customers,
markets and human resources to be translated to operational performance, adoption and
implementation of this model seek to ensure that business can be conducted through
superior processes in the future.

Customer financing: With financing increasingly becoming a critical factor in vehicle

purchases and the rising aspirations of consumers in India, Tata Motors intend to expand
vehicle financing activities to enhance vehicle sales. Further, in a scenario where there is
lack of sufficient finance availability to vehicles in the Indian market as was witnessed in
last two fiscal years, captive finance business is expected to play a significant role to fill
the gap created by other banks and Non Banking Financial Companies, while Tata
Motors will continue to focus on expanding vehicle financing activities through 100%
subsidiary, Tata Motors Finance Limited, or TMFL.

Continuing to invest in technology and technical skills: Tata Motors believe, Tata
Motors are one of the most technologically advanced indigenous vehicle manufacturers
in India. Over the years, Tata Motors have enhanced technological strengths through
extensive internal research and development activities research and development
resources, which include those at subsidiaries, like TMETC, TDCV, TTL and Hispano
 together with the two advanced engineering and design centers of Jaguar Land Rover
Tata Motors recently acquired, further increase capabilities in product design,
manufacturing and quality control

Maintaining financial strength: Tata Motors continue to work on implementation of

cost reduction programs, prudent working capital management to improve the cash flows
at our automotive operations. Tata Motors have established processes for project
evaluation and capital investment decisions with an objective to enhance our long term
profitability.

Leveraging brand equity: Tata Motors believe the Tata brand name is associated by
Indian customers with reliability, trust and value and is gaining significant international
recognition due to the international growth strategies of various Tata Sons promoted
entities. The Tata brand is used and its benefits are leveraged by Tata Companies to their
mutual advantage. Tata Motors recognize the need for enhancing brand recognition in
highly competitive markets in which Tata Motors compete with internationally
recognized brands.