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HSA 305 Quiz 1

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The results of a focus group conducted to gather consumer reaction to a


product or proposal are an example of:

Question 2

What does the marketing skill of distribution require?

Question 3

The purpose of the modern marketer begins with:

Question 4

The traditional 4Ps in the marketing mix are product, price,


promotion and:
Question 5

Designing messages, choosing media and evaluating outcomes


of marketing efforts are aspects of which marketing skill?

Question 6

The use of incentives to stimulate trial or purchase of a


product or services is which marketing skill?

Question 7

A person who presents medical information from the Internet


to a physician is an example of todays:

Question 8

A hospital that encourages customers to perceive it as having


the best patient services is demonstrating:

Question 9
Value is the fundamental concept underlying modern
marketing and must be perceived as such by:

Question 10

What is the first marketing question a health care organization


must ask?

Question 11

What are the functions of a marketer on a product design


team?

Question 12

As a general rule, marketing takes place when at least one


party to a potential transaction thinks about how to achieve:

Question 13
For a consumer to be interested in an offering, the 4As must be
present. The consumer must be aware of the product, find it acceptable,
available at the right time and:

Question 14

In addition to orchestrating marketing activities, the Vice-


President of marketing:

Question 15

Determine the 4Ps is which step in a robust model of


marketing strategy?

Question 16

A state law mandating that health insurance companies offer


certain benefits to members is an example of what influence on benefits
coverage?

Question 17
Strategy considers ways of handling major issues that must be
dealt with now or in the future by providing a framework for making:

Question 18

The trade-off analysis model used in the health care industry


states that a successful company:

Question 19

Availability, infrastructure and sustainability refer to which


aspect of the trade-off model?

Question 20

What is the preferred World Health Organization (WHO)


definition of health?

Question 21

In the formula, cost = f (P,V,I), where cost is a function of


price, volume and intensity, volume refers to the:
Question 22

In the U. S., licensing of medical professionals resides at what


level?

Question 23

Amenities, service and technical components comprise which


dimension of health care?

Question 24

What is the greatest determinant of a countrys health care


expenditure?

Question 25

A health care portability law ensures that:

Question 26
What economic model of a health care system favors private
insurance?

Question 27

Commitment, funding and ongoing resources are critical


aspects of:

Question 28

Physical activity levels, tobacco use and obesity are examples


of:

Question 29

Roads to get to needy populations and information systems


that log medical records are examples of:

Question 30
What is cost shifting in relation to the pricing of health care
products and services?The results of a focus group conducted to gather
consumer reaction to a product or proposal are an example of:

Question 2

What does the marketing skill of distribution require?

Question 3

The purpose of the modern marketer begins with:

Question 4

The traditional 4Ps in the marketing mix are product, price,


promotion and:

Question 5

Designing messages, choosing media and evaluating outcomes


of marketing efforts are aspects of which marketing skill?

&n
===================================================

HSA 305 Quiz 3 Chp 5 and 6


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Question 1

"Users" are a subset of:

Question 2

What is business strategy?

Question 3

Resources and capabilities represent which facet of the SWOT


analysis?

Question 4

What is the central instrument for directing and coordinating


an organizations resources to achieve objectives?
Question 5

In Porter's value chain model, outbound logistics refer to:

Question 6

A company that uses the competition's performance standards


as a yardstick against which to measure its own performance is
practicing:

Question 7

What is meant by an organization's distinctive competencies?

Question 8

To deliver health care value, what must be in the mix?

Question 9

The core purpose for an organization's existence is usually


contained in its:

Question 10
Goals should be set:

Question 11

If a product's quality can be evaluated from its use, that


product is called a(n):

Question 12

Identifying a group of current or potential customers with


similar characteristics is:

Question 13

Strategic planning starts with:

Question 14

The degree to which substitutes are a threat depends on:

Question 15

Firms compete through their products/services, promotions


and access. These represent which of Porters Five Forces?
Question 16

In F. Herzbergs theory of motivation, what must be present to


motivate a purchase?

Question 17

The most influential information about a product comes from:

Question 18

What is the heightened attention level of information


gathering?

Question 19

What is a characteristic that distinguishes the institutional


market?

Question 20

How and where information gets into memory is the


definition of:
Question 21

What is a relationship in which a supplier agrees to resupply


the buyer from stock as needed over a length of time?

Question 22

Business marketers need to reach decision makers. Larger


sellers generally use multilevel indepth selling, while smaller sellers:

Question 23

The first step in the five stage buying decision model is:

Question 24

What is product value analysis?

Question 25

People who influence the buying decision by defining


specifications or evaluating alternatives are called:
Question 26

One factor that can intervene between a purchase intention and


a purchase decision is:

Question 27

The recognition of a personal health behavior threat is affected


by ones general health values, belief about ones vulnerability to the
threat and:

Question 28

Cognitive dissonance theory asserts that almost every purchase


is likely to lead to:

Question 29

A supplier that promises a savings if an institution increases its


purchases, refunding the difference if the savings fall short, but splitting
any additional savings with the customer is practicing:

Question 30
Changes in an individuals behavior arising from experience
is the definition of:
===================================================

HSA 305 quiz 4 chp 7


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Question 1

An overview of the situation including changing


environmental or market conditions, product innovations, corporate
vision or other events or circumstances is contained in what part of a
marketing research plan?

Question 2

The most important element of a survey sample is its:

Question 3

The set of consumers who professes a sufficient level of


interest in a market offer is called the:
Question 4

A coordinated collection of data, systems, tools and techniques


with supporting software and hardware with which an organization
gathers and interprets relevant information is called:

Question 5

Eight to ten people invited to discuss a product or organization


with a moderator describes a typical:

Question 6

Sales that take place without any demand-stimulating


expenditure are called:

Question 7

According to published best practices, competitive intelligence


in marketing is:

Question 8
What is the art of anticipating what buyers are likely to do
under a given set of conditions?

Question 9

Computer-assisted telephone interviewing systems (CATI)


support interviewers in conducting interviews with one result being:

Question 10

What gives an organization a competitive advantage so that it


can choose its markets better, develop better offerings and execute more
effective marketing planning?

Question 11

What is the maximum number of sales that might be available


to all the firms in an industry during a specified period of time?

Question 12

If a questionnaire is mailed to all discharged patients without


an incentive to complete and return the survey, and the rate of return is
only 30%, the results represent:
Question 13

Market demand for a product or service is:

Question 14

When collecting data online, companies must realize that


when the participants are self-selected:

Question 15

What is defined as the people, equipment and procedures used


to gather, sort, analyze, evaluate and distribute needed, timely and
accurate information to decision makers?
===================================================

HSA 305 Week 2 Quiz 1


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Question 1

In the CCDV (create, communicate and deliver value)


formulation, creating value is related to which element(s) of the
marketing mix?

Question 2
A person who presents medical information from the Internet to
a physician is an example of todays:

Question 3
In the CCDV (create, communicate and deliver value)
formulation, communicating value is related to which element(s) of the
marketing mix?
Question 4
Value is the fundamental concept underlying modern marketing
and must be perceived as such by:
Question 5
What does the marketing skill of distribution require?

Question 6
In addition to orchestrating marketing activities, the Vice-
President of marketing:

Question 7
The results of a focus group conducted to gather consumer
reaction to a product or proposal are an example of:

Question 8
What is the first marketing question a health care organization
must ask?

Question 9
The purpose of the modern marketer begins with:

Question 10
What are the functions of a marketer on a product design team?

Question 11
For a consumer to be interested in an offering, the 4As must be
present. The consumer must be aware of the product, find it acceptable,
available at the right time and:
Question 12
The traditional 4Ps in the marketing mix are product, price,
promotion and:

Question 13
As a general rule, marketing takes place when at least one party
to a potential transaction thinks about how to achieve:

Question 14
A hospital that encourages customers to perceive it as having the
best patient services is demonstrating:

Question 15
The use of incentives to stimulate trial or purchase of a product
or services is which marketing skill?

Question 16

All parties that have an interest in the funding, development,


delivery and receipt of health care services are called:

Question 17
Commitment, funding and ongoing resources are critical aspects
of:
Question 18
Roads to get to needy populations and information systems that
log medical records are examples of:

Question 19
The level of service, use of medical technology and the site of
service are aspects of the:

Question 20
In a decentralized health care system, where does most of the
power to make decisions about payment for products or services reside?

Question 21
With respect to health care, a customer is a person who:

Question 22
Pharmaceutical companies are part of which set of stakeholders?

Question 23
What economic model of a health care system favors private
insurance?

Question 24
Physical activity levels, tobacco use and obesity are examples of:
Question 25
Whether or not to use a product or service is a component of
which determinant of cost?
Question 26
What is the greatest determinant of a countrys health care
expenditure?
Question 27
A health care portability law ensures that:

Question 28
The trade-off analysis model used in the health care industry
states that a successful company:

Question 29
According to the textbook, the U. S. health care system places
emphasis on:

Question 30
What characteristic usually forms a first impression about a
facility?
===================================================
HSA 305 Week 4 Quiz 3
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What is the central instrument for directing and coordinating an


organizations resources to achieve objectives?

Question 2

What is business strategy?

Question 3

One of the biggest obstacles to mission statement preparation is the


inability of decision makers to agree on:

Question 4

If a product's quality can be evaluated from its use, that product is


called a(n):
Question 5

Fulfillment management is a core business process that involves:

Question 6

To deliver health care value, what must be in the mix?

Question 7

Strategic planning occurs at four levels: corporate, division, strategic


business unit and:

Question 8

Strategic planning starts with:

Question 9

The degree to which substitutes are a threat depends on:

Question 10

What is direct buyer power?


Question 11

Goals should be prioritized because some may be more important than


others, some may conflict with others and:

Question 12

The fourth step in drafting a useful and appropriate strategy is:

Question 13

A business must prioritize the importance of its various customers by


categorizing them as those who are most affected by what we do, those
whom we wish to affect the most and those:

Question 14

When an organization identifies its customers and uncovers conflicting


needs, it may need to:

Question 15

In Porter's value chain model, outbound logistics refer to:


Question 16

The first step in the five stage buying decision model is:

Question 17

One of the ways marketers apply learning theory to build demand is:

Question 18

What is product value analysis?

Question 19

The most influential information about a product comes from:

Question 20

What is the subset of available brands that meet initial buying criteria?

Question 21

The decision-making unit of a buying organization is called a:

Question 22
What is a characteristic that distinguishes the institutional market?

Question 23

How and where information gets into memory is the definition of:

Question 24

What is the process by which an individual selects, organizes and


interprets information inputs to create a meaningful picture of the world?

Question 25

A supplier that promises a savings if an institution increases its


purchases, refunding the difference if the savings fall short, but splitting
any additional savings with the customer is practicing:

Question 26

Business marketers need to reach decision makers. Larger sellers


generally use multilevel indepth selling, while smaller sellers:

Question 27
Current models view the decision making process as:

Question 28

Businesses that prefer to buy a total solution from one seller are
practicing:

Question 29

A common tool that describes in detail all specifications needed for a


project or product:

Question 30

One factor that can intervene between a purchase intention and a


purchase decision is:

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