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Question 9
Value is the fundamental concept underlying modern
marketing and must be perceived as such by:
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Question 13
For a consumer to be interested in an offering, the 4As must be
present. The consumer must be aware of the product, find it acceptable,
available at the right time and:
Question 14
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Question 17
Strategy considers ways of handling major issues that must be
dealt with now or in the future by providing a framework for making:
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What economic model of a health care system favors private
insurance?
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Question 30
What is cost shifting in relation to the pricing of health care
products and services?The results of a focus group conducted to gather
consumer reaction to a product or proposal are an example of:
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&n
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Question 1
Question 2
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Question 10
Goals should be set:
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The first step in the five stage buying decision model is:
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Question 27
Question 28
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Question 30
Changes in an individuals behavior arising from experience
is the definition of:
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Question 1
Question 2
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Question 5
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Question 8
What is the art of anticipating what buyers are likely to do
under a given set of conditions?
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Question 15
Question 1
Question 2
A person who presents medical information from the Internet to
a physician is an example of todays:
Question 3
In the CCDV (create, communicate and deliver value)
formulation, communicating value is related to which element(s) of the
marketing mix?
Question 4
Value is the fundamental concept underlying modern marketing
and must be perceived as such by:
Question 5
What does the marketing skill of distribution require?
Question 6
In addition to orchestrating marketing activities, the Vice-
President of marketing:
Question 7
The results of a focus group conducted to gather consumer
reaction to a product or proposal are an example of:
Question 8
What is the first marketing question a health care organization
must ask?
Question 9
The purpose of the modern marketer begins with:
Question 10
What are the functions of a marketer on a product design team?
Question 11
For a consumer to be interested in an offering, the 4As must be
present. The consumer must be aware of the product, find it acceptable,
available at the right time and:
Question 12
The traditional 4Ps in the marketing mix are product, price,
promotion and:
Question 13
As a general rule, marketing takes place when at least one party
to a potential transaction thinks about how to achieve:
Question 14
A hospital that encourages customers to perceive it as having the
best patient services is demonstrating:
Question 15
The use of incentives to stimulate trial or purchase of a product
or services is which marketing skill?
Question 16
Question 17
Commitment, funding and ongoing resources are critical aspects
of:
Question 18
Roads to get to needy populations and information systems that
log medical records are examples of:
Question 19
The level of service, use of medical technology and the site of
service are aspects of the:
Question 20
In a decentralized health care system, where does most of the
power to make decisions about payment for products or services reside?
Question 21
With respect to health care, a customer is a person who:
Question 22
Pharmaceutical companies are part of which set of stakeholders?
Question 23
What economic model of a health care system favors private
insurance?
Question 24
Physical activity levels, tobacco use and obesity are examples of:
Question 25
Whether or not to use a product or service is a component of
which determinant of cost?
Question 26
What is the greatest determinant of a countrys health care
expenditure?
Question 27
A health care portability law ensures that:
Question 28
The trade-off analysis model used in the health care industry
states that a successful company:
Question 29
According to the textbook, the U. S. health care system places
emphasis on:
Question 30
What characteristic usually forms a first impression about a
facility?
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HSA 305 Week 4 Quiz 3
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Question 2
Question 3
Question 4
Question 6
Question 7
Question 8
Question 9
Question 10
Question 12
Question 13
Question 14
Question 15
The first step in the five stage buying decision model is:
Question 17
One of the ways marketers apply learning theory to build demand is:
Question 18
Question 19
Question 20
What is the subset of available brands that meet initial buying criteria?
Question 21
Question 22
What is a characteristic that distinguishes the institutional market?
Question 23
How and where information gets into memory is the definition of:
Question 24
Question 25
Question 26
Question 27
Current models view the decision making process as:
Question 28
Businesses that prefer to buy a total solution from one seller are
practicing:
Question 29
Question 30