unlocking

potential
 we make
sustainable change

what we do
Effect was founded in 2016. Being a Game We serve our clients at every level of their
changer is in our genes. Our business is organization, whether as a trusted advisor
about creating momentum and helping to top management or as coach for their
our clients to transform change into employees. For every engagement, we
opportunities. mobilize the best talented people from our
team of professionals and also from our
Our expertise is built on a solid foundation partnering organizations.
of academic theory, real-world practice
and more than a decade of multinational We are focused on driving positive change
experience. We work closely with our into organizations delivering practical and
clients to define tailored-made strategies enduring results, and equipping our clients
and develop transformation plans for with the rights tools and solutions not only
sustainable growth. to grow and lead, but to continually adapt
and remain competitive.
Our engagements do not look or feel like
traditional consulting. They are team-
based, widely participative and future-
oriented that lead our clients through an
exciting journey of discovery engaging their
employees while building their innovation
capabilities.
what we stand for
Our Mission Excellence
Our mission is to help our clients drive change We take pride in our entrepreneurial spirit and
and innovation into their organizations and we are always in search of the wow effect.
unlock the full potential of their businesses. We Our DNA urges us to accomplish extraordinary
are also committed to build an outstanding achievements and we dont settle for less. We
working environment to which exceptional are eager to find innovative solutions to
people want to belong. help our clients be game changers in their
environment. Our aim is to always exceed
expectations set by delivering the best of the
Our Values firm to our clients.
We are a values-driven organization. At Effect,
our values guide both our long-term strategy
as a firm and the way we serve our clients
on a daily basis. We have a solid commitment
to always do the right thing by our clients, our
people, our partners and our communities. Our
corporate culture is based on four fundamental
values:
Excellence
Leadership
High Professional Ethics
Pride

we deliver
innovative strategy
Leadership
We strive to attract and retain the best talents. We commit to actively support the personal and
professional development of all employees. We help our people to grow their careers, their
knowledge, their know-how, their personality and their personal skills. We listen to their needs,
respect their opinion and suggestions and recognize our role in providing them with training and
regular constructive feedback. We aim to sustain a caring and fair meritocracy. We lead with courage
and by example to inspire our teams.

High Professional Ethics

Our clients come first.
- We put their interests and success ahead
of the firms.
- We focus on understanding their real
problems, offer tailored approaches and
maintain an independent objective opinion.
- We are looking for the client to be our
first promoter based on the quality and
professionalism of our work.
- We act with humility internally and with our
clients.

- We respond with agility and responsiveness - We commit to tolerance and respect to human
to clients requests and act in their interest dignity wherever we are and whatever we do.
as trustworthy and loyal business partners.
- We act with honesty and integrity.
- We work with ful l openness and
transparency; we have no time for hidden
agendas and politics.

Pride
We are proud of what Effect stands for and take pride in our past and future achievements. We
create an outstanding working environment to attract the best talents, a culture that enables
excellence, innovation, positive spirit and passion in everything we do. We celebrate our collaborative
successes. We have a one team attitude, extending trust, respect, and support in all our interactions
and directing our collective energy at winning externally.

we make
change happen
our services
Strategy Development
The most successful strategies have to be firmly rooted in the mission and values of companies to
unite employees under a common goal. At the same time, they need to have a robust relationship
with reality, and be created with execution in mind. It must be broken down into actionable parts.
If not, it is only wishful thinking. We work with you to develop a rich, detailed strategy that will win
over hearts and minds, while also laying out a clear path for delivery.

Using the nine steps of the Balanced Scorecard:

1- Assessment: Conduct organizational assessment and SWOT, create
or revalidate strategic elements (vision, mission, values, customer value
proposition).
2- Strategy: Develop high-level business strategies.
3- Objectives: Develop strategic objectives for business strategies.
4- Strategy Map: Create strategy maps for business strategies and for the
enterprise overall strategy.
5- Measures and Targets: Develop outcome and output performance
measures for the strategic objectives.
6- Strategic Initiatives: Identify critical projects and initiatives to improve
performance and roll out the Strategic Management system, budget
formulation and annual plan.
7- Performance Analysis: Collect, report and present visual performance
information to decision makers.
8- Alignment: Cascade organization-wide strategy to divisions, departments
and support units.
9- Evaluation: Make correction to strategy based on actual performance.
Strategic Finance
CFOs and Finance Executives are facing increasing expectations to help drive profitable growth
and align the finance strategy with the corporate strategy, all this while keeping a firm hand on
reporting and operations. We can help elevate their role through innovative strategies, planning
and tactical execution.

Budgeting, Forecasting and Planning:

We help finance executives create alignment between their strategic
plans, budgets, and different departments through:
- Building the budget process and strategic plans.
- Making fact-based decision-making.
- Increasing data transparency accuracy and controls.
- Optimizing finance operations and resource utilization.
- Uncovering new opportunities and flag risks.
- Business case articulation and financial planning, and modeling.

Financial Reporting and Analytics:

Successful Finance Managers excel at integrating accounting
information and converting them into strong insights to help decision
making by creating a highly accurate reporting and analysis platform.
We at Effect like to show them how:
- Build your financial toolkits customized by industry.
- Develop your reporting dashboards and compare your company
performance versus set budgets and previous years.
- Compare and analyze items, and ratios in your financial statements.
- Build all Finance related policies and procedures.
- Restructure Finance department organizational chart, roles and
responsibilities, and job descriptions based on company needs.

Financial Business Plans:

Any Marketing or Operational strategy documents are not complete
without the numbers to back them up. We can help our clients:
- Develop solid financial plans for Start-up businesses or existing ones
by configuring many scenarios to help investors determine how much
financing their businesses need.
- Develop financial ratios such as profit margins, return on Investment, and
payback period.
- Provide helpful information about the companys liquidity, profitability,
debt, operating performance, cash flow, and investment valuation.
Supply Chain
We can help Senior Executives align supply chain capabilities and operating models with their
business strategies. We take an integrated view of the supply chain, unlocking hidden value in the
connection points between functions and value chain partners.

- Source new items or alternatives from local or international suppliers.

- Reduce and optimize cost while maintaining or improving quality.
- Establish and monitor cost reduction and pricing strategies.
- Establish warehouses with suitable best practices.
- Inventory optimization.
- Manage the logistics function by ensuring that goods are timely received,
properly stores, issued, and distributed to end users.
- Assess and enhance performance and productivity of existing system while
adding value to the process.
- Provide on the job directions, with leadership coaching and team development.
- Build all supply chain related policies, processes and procedure.

HR Strategy and Performance Management

Todays business challenges need a new wave of HR, talent and organization priorities. Our HR
services leverage research, analytics and industry insights to help design and execute critical
programs from business driven HR to innovative talent, leadership and change programs.

- Functional structuring
- Organizational design and restructuring
- Training needs assessment
- Training systems design and development
- Recruitment and selection
- Performance management
- Reward management
- Culture management
- HR process improvement: We help improve, rationalize, and enhance
core HR processes such as
Business Management and Organizational Design
Hierarchical organizational models arent just being turned upside downtheyre being
deconstructed from the inside out. Businesses are reinventing themselves to operate as networks
of teams to keep pace with the challenges of a fluid, unpredictable world.

- Organizational Design and Restructuring: We help you assess your

company structure and look at ways to bring functional experts into mission-
driven teams focused on customers, markets, or products.
- Eliminate Layers and Work in Silos: By designing strategic cycle planning
meetings to glue the organization all together, improve productivity, and drive the
organization to be proactive rather than reactive.
- Systems Design and Integration: Processes are business assets that, when
managed well, provide significant return in terms of performance results.
We are experts at streamlining processes and improving productivity of
companies. We help clients optimize their business processes to ensure
continued improvement in the organizations performance.
The approach can be that of enhancement (minor adjustment) or redesign
(fundamental change), based upon the need. The approach we use always
addresses the linkages among processes to assure an efficient and effective
value chain that delivers expected outputs to the customer.

Restaurant Consultancy
Effect team is ready to assist you with any aspect of your restaurants operation, big or small. From
new concept development projects and operational assessments to restaurant turnarounds.

New Concept Development:

We can help you in the brand execution phase through the following:
- Brand Strategy Development (positioning, competition identification,
pricing, customer value proposition, brand story)
- Brand Discovery (setting the vision, articulating the values and defining
the culture)
- Brand Identity (name, logo, color palette, typography, signage, packaging,
uniforms, etc.)
- Site Selection/Assessment
- Interior Design and Internal Branding
- Financial Business Plan
- Chef Recruitment
- Menu Research, Development, and Costing
- System Design and Development
- Training Manuals
- Franchise Manuals
- Staff Recruitment and Training
- Kitchen Design
- Equipment Selection
- Plateware and Glassware selection
- Vendor Selection

Existing Restaurant:
Our team of experts can help identify operational loopholes, audit
the company performance and come up with a detailed plan with
corrective actions to improve the business performance and financial
outcome through:
- Brand Strategy Assessment
- Concept Performance Assessment
- Financial Assessment
- Reorganizations and Restructurings
- Management Team Assessment
- Staff Training and Recruitment
- Operating Manuals
- Menu Engineering Analysis
- Marketing Strategy Assessment

a one team
attitude
our ceo
Frida Farah
CEO of Effect Management
Consulting SAL.
Frida leads the firm in its mission to deliver
the best client results in the management
consulting industry.
Over the course of nearly 20 years of
professional experience, she has served in
a variety of leadership roles, including more
than 10 years at British American Tobacco,
the world leading tobacco company occupying
regional roles mainly in Finance and Marketing
Finance, and most recently as the Managing
Headquarters
lebanon
Effect Management Consulting SAL
Beirut, El Arz Str, Moarbes Bldg, Saifi
460 (facing FransaBank), 2nd floor
qatar
Effect Management Consulting (offshore)
Doha, C Ring, Financial Square, Al Emadi,
Bloc 1, Office 5B
Connect With Us
Director of Breakfast & Co SAL heading both
the management of Zaatar w Zeit and the
shared services of the group. Until the day
she decided to fly on her own and established
Effect Management Consulting SAL driven
by the belief in being able to help companies
challenge standard patterns of thoughts and
thriving in change for the sake of bringing
higher value.
During the course of her career, Frida has
a long and successful record of helping
companies with strategy and other general
management challenges. She has particular
depth working with significant clients across
the Food and beverage industry and broad
experience in FMCGs, but draws upon a variety
of cross-industry experience as well, including
manufacturing and other.
Frida has Two MBAs in Finance and another one
in Management and an extensive experience
in Finance, Marketing Finance, Strategy and
Management. She is CMA certified and holds
an executive certificate in Corporate Strategies
from Georges Washington University. She
has recently been certified as a balanced
scorecard licensed practitioner in strategic
planning, strategy execution and performance
measurement and management system
development and implementation.
Contact Us
lebanon
+961 3 775 963
+961 1 565 461
+961 1 565 462
qatar
+974 5554 6248
Fax: +974 4468 3205
info@effect-consulting.com
Work With Us
careers@effect-consulting.com