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CHAD HENDRIX | WWW.HENDRIXPROPERTIES.COM | 704.737.4400

 A Letter From Chad
Hi, Im Chad Hendrix, owner and broker-in-
charge of Hendrix Properties. Were a
small company that does big things.

Ive been a Realtor for almost 20 years. In that time, Ive
learned a lot about the rewards and challenges of real
estate. When I founded Hendrix Properties in 2004, I knew
I wanted to create a different experience for buyers and
sellers. I wanted to take all the things that work and do
them better: marketing, client education, technology...all
of it. I also knew that in order to achieve that goal, Hendrix
Properties needed to stay small and tight-knit.

To me, the only thing that matters is getting you results.

Really understanding your needs is the biggest piece of the
puzzle. I find that careful listening and total honesty with
my clients always gets them the fastest sale at the highest
price. I always like to say that the client and I work together
to produce the best outcome.

Hendrix Properties is a boutique firm that works hard

every day to do big things. We love what we do, and we
think it shows in our work. Partnering with us to sell your
property will produce great results.
 MAKING OUR MARKETING CONTRACT TO
Preparations Strategy Closing
Initial Meeting Photography Negotiations
Pricing Strategy Print Marketing Transaction Management
Staging Consultation Custom Videos Closing Day
Professional Measurement Digital Marketing
& Floorplan Special Events
MLS & Syndication
National Portals
Automated Showing Services
Hendrix Properties Website
 MAKING
Preparations
Initial Meeting
Pricing Strategy
Staging Consultation
Professional Measurement & Floorplan
 MAKING Preparations
We always like to start with an in-person meeting.
Well ask you questions about your motivation, desires, and goals. Were a results-driven
company and knowing what results means to you is always paramount.

Then well walk your home together.

This step is crucial well discuss recommended actions like staging or de-cluttering and
also where well talk openly and honestly about your homes best features as well as any
drawbacks we see.

Here youll provide us valuable insight about what drew you to the home in the first place,
which will help us market it more effectively.
 MAKING Preparations

Well then discuss pricing and pricing strategies for your home.

Pricing your home properly from its first

day on the market is critical to your success
as a seller. Well sit down and talk about
the pitfalls of pricing too high (Chasing the
LOCATION Market) and also pricing too low.

MARKET
Our goal is to price your home correctly
PROPERTY AGE from the get-go. Doing so will save you
VALUE
CONDITION time and, most importantly, money. No
one succeeds when your home is priced
IMPROVEMENTS incorrectly. Our extensive experience and
NEIGHBORHOOD market knowledge are the solution.
 MAKING Preparations

The highest level of activity is when the

property is new on the market.
ACTIVITY

1 2 3 4 5 6 7

NUMBER OF WEEKS ON THE MARKET

 MAKING Preparations

For some of our clients we suggest an interior

design consultation.

For every $100 invested instaging, the potential return is $400.

Astagedhome willsellfor 17%moreon average than a non-
stagedhome, and 95% ofstaged homes sellin 11 days or less. That
is statistically 87% faster than non-staged homes.
Source: National Association of Realtors
 MAKING Preparations

We always recommend
professional measurement services.

Its the sellers responsibility to provide buyers with precise square footage
measurements. We use professional home measurers to ensure accurate
dimensions and to provide a high-quality floor plan for marketing purposes.
 MAKING Preparations

Finally, well talk expectations.

We believe one of our core responsibilities

as your Realtors is to prepare you for
the selling process and help you set
reasonable, logical expectations.

At this point, well decide what form

of communication works best for you
and also outline your expectations from
us as your representatives. Of course,
as the homeowner, youll have a few
responsibilities, too. Together well
determine how we can work as a team to
sell your home quickly and efficiently. We
all have the same goal.
 OUR MARKETING
Strategy
Photography
Print Marketing
Custom Videos
Digital Marketing
Special Events
MLS & Syndication
National Portals
Automated Showing Services
Hendrix Properties Website
 OUR MARKETING Strategy

If we know one thing, its that professional

photography is incredibly important.

National Association of Realtors examined listings

that used professional real estate photography and
compared the click rates to listings both in the same
MLS area and zip code.

They found listings that utilized professional photos

generated an average 140% increase in clicks
compared to similar listings with normal point and
shoot smart phone photos.
 OUR MARKETING Strategy

Our graphic designers are standing by to create

a glossy, full-color brochure for your home.
 OUR MARKETING Strategy

Most people are very visual. Providing them a brochure of professional photos
after they tour your property is a great way to remind them of why this is the
house for them.

Choosing to create a custom brochure is just a subtle way to ensure your home
rises to the top of their prospects list.

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 OUR MARKETING Strategy

We use custom videos to help

your home stand out from
other online listings.

Homes listed with video generate four times

the interest of homes that arent. YouTube is
now the worlds second largest search engine
and has a 51% audience share among home
shoppers looking for video. We use virtual
tours and promotional video on YouTube and
other channels to boost interest in your home.
 OUR MARKETING Strategy
Utilizing social media channels is another way we market
your property.
A majority of todays home buyers begin their search online. Weve worked hard to
build an active, engaged audience on Facebook, Twitter, Pinterest, and even LinkedIn
that look forward to finding out more about the homes we represent.

Why do we place such an emphasis on social marketing?

Social media is not a fad: Worldwide, one in six minutes spent online is spent on
Facebook. More than half of all adults use social media daily, and Baby Boomers are
the fastest growing group of social media users.
 OUR MARKETING Strategy

Open Houses & Special Events

Its our job to generate buzz surrounding your home,
so we take open houses and other events seriously. By
bringing something a little extra to the table, we create
memorable events designed to market your property.

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 OUR MARKETING Strategy

Placement on the MLS (Multiple Listing Service) is

paramount when it comes to selling your property.
Once your home is listed in the Charlotte Regional Realtor Associations MLS
listings, its details, specs, and photos are disseminated nationally and even
worldwide, in some cases. Only a licensed REALTOR can add your home to
the MLS listings database.
 OUR MARKETING Strategy

Once your property is listed through MLS, it will be exposed to over

40,000 web, video, social media, and mobile sites across the world!
 OUR MARKETING
Strategy

Automated Showing
Appointment Service
We use technology to
streamline the listing process.
Our sellers app helps
coordinate showings, schedule
appointments, and even invites
specific feedback from buyers.
 OUR MARKETING Strategy

The popular Hendrix Properties website drives traffic to

your online listing.
Our website features a variety of great resources for home buyers in Charlotte,
including access to listings, an active blog full of Charlotte real estate news, and
answers to common transactional questions. Its a great tool for getting your
home noticed, and our site receives 15,000 unique visitors monthly.
 CONTRACT TO
Closing
Negotiations
Transaction Management
Closing Day
 CONTRACT TO Closing
The Negotiating Process
When it comes to negotiating your home sale, there are a lot of things to consider,
but we will work with you to ensure that your best interests are spoken for.
 CONTRACT TO Closing

We want you to feel involved and

engaged in the selling process.

We want you to know whats going on every

step of the way, which is why many of our
agents use a transaction management system
just for that purpose. You can use your login to
see every marketing move we make, monitor
results, and even access important forms and
contracts youll need once the selling process
is underway.
 CONTRACT TO Closing

Closing Day: The day weve all been waiting for!

Well be by your side all the way through closing to help you usher in the
next phase of your life.

WHAT MAKES
HENDRIX PROPERTIES
DIFFERENT?
We proudly say that no one puts more
time and energy into the preparation
phase than we do. Whether its
meeting our vendors at your home,
communicating more frequently, or
helping you find a contractor, we get a
lot done before your property hits the
market.
Additionally, were very detail-oriented.
We find that attention to the small
things can easily make the difference in
selling a home for top-dollar. We take a
lot of pride in our project management
approach to selling your home.
We also really love what we do! Were
people-people, and we get joy out of
working well with other Realtors. We
value the long-lasting relationships we
form with our clients.
QUESTIONS & ANSWERS
WHAT AREAS
DO WE SERVE?
Weve sold hundreds of homes over the
years from Fort Mill, SC, to Charlotte-
proper to Lake Norman and beyond. We
truly work the entire Charlotte region.
Among the homes weve sold, youll
find everything from starter homes to
waterfront mansions, golf course homes
in gated communities to homes in active
adult neighborhoods, and more.
Were experts at selling homes. From
preparation phase to marketing to
transaction management, your home
is your home, not your neighbors. You
need an objective partner who knows
how to attract buyers from all over
Charlotte.

WHO WILL WORK
WITH YOU?
Actually, youll get two Realtors in one!
Chad Hendrix and Jenny McCarver work
together on every listing, every step of the
way.
Weve found that two heads are always
better than one, especially considering
the many details involved in managing a
successful transaction. Chad is more of
the visionary and Jenny likes the details.
Together, we make a great team, and
youll notice that right away.
Working with both of us ensures you can
reach us almost anytime, day or night.
We dont clock out at 5:00!
QUESTIONS & ANSWERS
WHAT ARE THE COSTS
OF LISTING?
Great question! Our standard
commission is six percent of your final
sales price. Typically, three percent
of that will go to whichever company
represents the buyer, leaving the
remaining three percent to Hendrix
Properties.
This amount goes toward the marketing
expenses required to sell your home
effectively, the time-cost of the 50+
hours spent in the typical transaction,
and our own dues and expenses, among
other things.
At the end of the day, our goal is to
make sure you feel like you received
value out of our expertise and service
while we represented you.

IS YOUR FEE
NEGOTIABLE?
Yes! While we know our premium services
are well-worth the commission (and then
some!). We also know every home seller
is different. Some sellers simply want or
need less help.
If there is less work or costs involved on
our end, its easier for us to consider a
lower commission. Some examples of this
situation may include:
Your home already shows like a model
You agree to have home pre-inspected
and arrange for repairs
Youre selling a luxury property week during this time, but remember,
Youll be purchasing through us as well
Youre willing to pay the marketing
costs upfront
Each transaction is unique. If you think
theres an opportunity for us to work
together to sell your home for less than
the standard commission cost, lets talk.
QUESTIONS & ANSWERS
HOW OFTEN
WILL WE TALK?
In the beginning, well talk often. Well
have lots of questions for you. Well also
want to keep you informed about whats
going on in the preparation process.
Do you like email? Prefer phone calls?
Texts? Were happy to communicate on
your terms.
If all goes as planned, your home will be
under contract within the first week or
two. Depending on the situation and the
market, it could take longer to sell. Well
typically communicate at least once a
youre always welcome to reach out.
Were very transparent and are more
than happy to loop you in on every step
of the way if youd like. We work for
you, not the other way around.
 OUR LISTING
The items listed below are just a snapshot of the services provided, at NO SERVICES
COST to you, as a part of our standard listing services agreement.

2 Brokers focused on the sale of your home, available day and night
Free broker consultation and price opinion
Home staging consulation ($175)
Professional measurement and floor plan ($125+)
Professional photography ($100-500+)
Facebook/Digital Advertising ($100-300)
Full Motion Virtual Tour ($250+) ***
Drone photography and video ($350+) ***
3D walkthrough ($350+) ***
Entry into the local Multiple Listing Service
Listing placed on local broker websites
Listing placed on Zillow, Realtor.com, Trulia & national portals
Eye catching For Sale sign in yard
Custom home brochures and flyers
Electronic lockbox
Showing Service
YouTube video
Listing shared across major social networks
Blog article on the popular HendrixProperties.com website
Contract negotiations
Transaction management
*** Not all homes need or can properly use these services.
WHAT COMES
NEXT?
Whether youre
thinking of selling
your home really
soon or a few months
from now, lets talk.

You can easily reach

us by phone or email
anytime.

We look forward to
connecting with you! Chad@HendrixProperties.com
(704) 737-4400
www.HendrixProperties.com