Professional Documents
Culture Documents
Course Materials
Cases and Course Reader: Two sets of all materials used in the course are available in the library
for preparation
The course lecture slides plus further materials will be handed out in printed form in class.
Please register. Please check your FELIX website on a regular basis for new messages.
Dr. Terry Schumacher will present all lectures. Lectures will be in English.
week of 19 March
The course begins by looking at examples of cultural differences. Some differences are obvious, such
as different types of food, clothing or music that are traditional in specific cultures. Other differences
are implicit, people use tacit cultural knowledge in setting their expectations, or making some
decisions. When people of different cultures interact, such expectations, and associated behaviors,
can cause misunderstandings and even conflict. We look at some playful examples to demonstrate
the wide range of differences that exist.
week of 26 March
A simple model describing the evolution of thought regarding difference is presented. There is a very
large range of beliefs in the world on how to behave toward those who are different. We will explore an
extensive of list of cultural dimensions by Condon and Yousef. These dimensions are abstract, but
provide useful guidance in understanding others and ourselves. The concept of Multicultural Man, an
idealistic view of how some people adapt to cultural differences, is described. Our personal identity is
an important element in how we change.
week of 2 April
The work of Edward T. Hall, often considered the founder of the field of Intercultural Communication, is
explored. The key cultural differences he discovered, Mono-chronic and Poly-chronic time, High and
Low Context, and differences in the perception of space, are described. Suggestions are given for
persons from a culture with one of these patterns who is interacting with a constrasting culture pattern.
week of 9 April
The concept of culture shock is described and demonstrated in a documentary video.
video Daughter of Danang
week of 16 April
The ethnographic approach to understanding culture is presented and Spradleys 12-step framework
is described. Ethnographic interviewing is a valuable skill. It assumes language is the core of culture.
There has been a gradual expansion of ethnography in the business such as marketing, product
design, and strategy during the past 20 years.
week of 23 April
The Constructivist communication model is presented and contrasted to Information Theory.
Hofstedes work on ethnic cultures is described as background for classifying ethnic cultures. Several
example cultures are discussed using this framework.
week of 23 April
The contributions of Milton Bennett to intercultural communication are discussed. These include the
Developmental Model of Intercultural Sensitivity (DMIS), and his model of empathy. These are
compared to Kuhns work on paradigm change and Koestlers 'Bisociation'. Play and Creativity are
discussed in this context.
week of 30 April
Lewiss book When Cultures Collide is discussed, with special attention to his model of cultural types
(triangle model). Cultural differences observed in negotiation patterns are described.
week of 21 May
Radical Constructivism is briefly described. Kellys book, The Psychology of Personal Constructs, is
summarized. (This an excellent example of very low context.) The issues and challenges of working
abroad are discussed.
** Break 25 - 29 May
week of 11 June
Specific ethnic cultures are described: Germany, Japan, India, China
Siemens case discussion; Relational Mindset
week of 18 June
Specific ethnic cultures are described: Mexico, Islam.
audio Benjamin Barber on Terrorism
week of 25 June
Corporate use of the culture concept is described. Suggestions on managing differences in
organizations are discussed. An ethnographic study of a very successful high-tech firm is described
(West Coast Camelot).
week of 2 July
Grays book, Men are from Mars, Women are from Venus, is summarized. Patterns of gender
differences are described and examples presented. These are differences that we encounter with
some cultures. Grays observations are discussed from a Constructivist perspective. Cross-gender
relationships are discussed from a cultural perspective.