VIETTEL & MOBILE MARKETING SERVICES

Viettels advantages on mobile marketing?

Total Viettel subs: 70 mil.

In average a sub has 6 calls per day
Total call daily on Viettel: 420 mil calls
In average a sub has 8 SMS per day
Total message daily on Viettel: 560 mil SMS

40 Mil 30 Mil.
SMARTPHONE
4 Mil.
FEATURE PHONE TABLET
(24 Mil. Data Sub.)
Viettels advantages on mobile marketing?

Total mobile internet sub: 24 million subs

Smartphone user: 30 million users
Th mnh ca Viettel trong qung co trn di ng?
Content Sevices Subcriber: more than 35 Million.

Subcriber use
mobile for
information
(mobile internet,
SMS, MMS): Ring back tone Subs: 20 M
20M.

Mobile
Mobile TV Music Subs:
Subs: 2M. 3M

Daily Info Express Subcriber: 5M.

(receive flash SMS on Mobile, after
10 second Flash SMS disaprear - if
not click)
Viettels advantages on mobile marketing?

Database to analyze user behaviour: Visual, real, exact to each user.

Exact Location Exact Device

Ages
Gender
Income
Relationship
Interest
Behavior Exact Target Audience

Never before have marketers had a tool as powerful as mobile to ascertain their customers behavior.
Never before have company had the systems as powerful as Telecom to analyze target audience exactly
Viettels advantages on mobile marketing?

Location
Base/
Gender/
Consumption/ Aged
Devices

Social
Relationship
(Callout,
callin, SMS)

TARGET CUSTOMERS
 Viettel Advertising Platform

Advertising method: Diversed, flexible, suitable to advertiser and

audiences

SMS, MMS, Call Base

FlashSMS on
Broadcast cell Advertising

Ringback tone,
Music, Video,
Film
Banner
Top up
Free Data for
special wapsite

Only on Viettel Platform Only by Viettel Telecom

Viettel Advertising Platform Text Base (SMS)

Text base: Location SMS (Flash SMS, Inbox SMS), Advertising SMS, Customer Care SMS
Viettel Advertising Platform Text Base (Brandname SMS)

SMS Brandname: Replace normal sender number by Brand name of Companies, Brands, Associations,...
Customers of SMS Brandname service can:
+ Send SMS to inform to employers of a company, send SMS for customer care purpose (to Viettel users
and other networks users according to subscriber list of the company/organization).
+ Broadcast advertising SMS (to Viettel users and other networks users according to subscriber list of the
company/organization OR Viettel supports to choose suitable database match with campaigns customer
target)
Viettel Advertising Platform Text Base (Flash SMS)

Flash SMS: Text displayed on mobile phone screen at free mode (not in use), customer can
read or decline to read. The text will automatically disappear after about 30 seconds.
Customers using Flash SMS can perform:
+ Broadcast advertising message to Viettel user according to location, to suitable customer
target.
+ Interactive survey customer via direct broadcast information and record reaction from
customers
Viettel Advertising Platform Text Base (Multimedia SMS)

Advertising via MMS: Advertising via MMS with image & sound or trailer clip included to Viettel users.
Applicable to single MMS ad or Viettel user can subscribe to the service to receive new content every
day/week/month.
Viettel Advertising Platform Text Base (Multimedia SMS)

Advertising via MMS Advertising via Mobile Magazine

Normal rate:
- Single ad: 800/MMS (800 characters, can include image & sound)
- Subscription ad: 2.000/sub/month (each subscriber will receive maximum 1 SMS/week)
Viettel Advertising Platform Content Base (Ringback tone)

- 20 million subcribers
- More than 500 thousand songs
- 200 thousand songs downloaded
per day

Advertising via Ringbacktone (viral Marketing via Call): when user A download a Ringback tone,
everyone (include subs of the other Telecom) can listen this Ringback tone.
Marketer cans make a Ring back tone as a brands song or voice message (40-60 second).
Viettel Advertising Platform Content Base (Music, VOD, Game)

Advertising via
Content Services:
sending marketing
content on mobile
content service.
Marketers can reach
Viettel subs, when
users watching
mobiTV, listening
music, playing game or
surfing web/wap for
information ( for free).
Viettel pay for user
when they watch, read,
click, listen a
marketing messages
Viettel Advertising Platform Mobile Internet Base

Advertising via Mobile Internet:

- Free data for special wapsite to Viettel subs
- Redirect wrong wapsite address to sponsors wapsite
- Banner, Top up for only target audience (not for all)
Viettel Advertising Platform Call Base

ITS ME is service to install and display Avatars for normal call including out-going and incoming
call. Avatars are emoticons (gif image with interaction), messages (text), ring back tones,...
Viettel Advertising Platform Call Base

Download and install Adver3sing via out-

Choose avatar going and incoming
App
call
 WE ARE VIETTEL TELECOM

As the Viet Nams largest mobile network service provider, we have big
data. Subscribers, data mining systems, advertising platforms and we are
ready for any request, any plan, anything you creative for marketing on
mobile.