FOR IMMEDIATE RELEASE

August 8th, 2017

Contact: Kevin Elkins
E: Kevin@MaxRoseforCongress.com
C: 646-319-4797

Army Veteran Max Rose Announces Campaign Team

(Staten Island) Today, Max Rose, a Democratic candidate in NY-11, formally announced his
initial campaign team.
Im humbled by the excitement and energy our campaign has generated already in such a short
time, but now we have to turn that energy into action. said Rose. When I began putting
together my team, I made it clear that experience alone was not enough. Anyone on the
campaign needed to believe that we should fight to earn the support of every voter and take
nothing for granted. The team I am announcing today reflects that principle. Above all though,
this will be a campaign led, fought, and won locally and I am excited to hit the ground running.
Campaign Manager: Kevin Elkins
Finance Director: Abbey Cook
Media Consultants: GMMB
Jim Margolis
Anson Kaye
Direct Mail Firm: The Strategy Group
Peter Giangreco
Morton Brilliant
Polling & Research: Global Strategies
Jefrey Pollock
Matt Canter
Digital/Email Firm: New Blue Interactive
Taryn Rosenkranz
Biographies
Kevin Elkins, Campaign Manager
Kevin is a Staten Island campaign veteran, having worked on local campaigns since 2009. Most
recently, he was the Staten Island Borough Director for New York City Comptroller Scott
Stringer. In 2015, Kevin was the communications director for former Rep. Michael E. McMahon
in his successful race for District Attorney. From 2012-2014, Kevin was the Executive Director
of the Staten Island Democratic Party and from 2011-2012 the Deputy Director. He was named
one of City and States 40 under 40 in Politics, Government, and Media in 2016.

Abbey Cook, Finance Director

Abbey Cook has been raising money for Democratic Causes across the country since 2012 and is
a veteran of swing seat politics. She hails from Montana, where she worked to elect some of the
most influential red state Democrats. Prior to her time in New York City she served as a
Development officer for The Greater Yellowstone Coalition and on the board of the Montana
Democratic Party and Carol's List. She was named the 2015 rising star by the Montana
Democratic Legislative Campaign Committee. She is a graduate of the American University
Women in Politics Institute WeLead Fellowship and continues to help support women running
for office across the country.

GMMB
Jim Margolis
Jim works at the intersection of politics, advertising and advocacy on behalf of candidates,
foundations, government agencies and corporate clients. He served as senior advisor to President
Obama in both the former President's campaigns for the White House, leading each cycles half-
billion dollar advertising effort and helping direct the campaign as part of the core strategic team.
Jim also co-produced the two Obama Presidential Inaugurals and both of Mr. Obamas national
conventions. In the 2016 presidential election, Jim served as senior advisor to former Secretary
of State Hillary Clinton, leading her paid advertising effort and producing the 2016 Democratic
convention in Philadelphia.
Nationally, Jim has earned one of the best win/loss records of any consultant in America, helping
elect senators and governors from every region of the country. And overseas, Jim has directed
presidential and prime ministerial contests in Latin America, Africa, Central America, Europe,
and Asia.
In the business and philanthropy world, Jim has advised Americas top corporations and
nonprofits, including The Robert Wood Johnson Foundation, Cisco Systems, The Center for the
Next Generation, LOral, The Bill and Melinda Gates Foundation, the Corporation for National
and Community Service, AFSCME, VISA, and AT&T.
Over the years, Jim has been honored with dozens of awards and gained national and
international recognition for his work. Before joining GMMB, Jim served as a top appointee in
both the US Senate and US House.
Anson Kaye
In 2017, POLITICO named Anson to their new guard power list, calling him a go-to ad guru
for top candidates. And with good reason. An award-winning media strategist, Anson has taken
on leading roles in some of the highest-profile, hardest-fought campaigns of the past twenty
years. As a senior member of Hillary Clintons presidential paid media team in 2016, ads he
wrote, directed, and produced were called masterful, powerful, brilliant, and the most
memorable in years. In 2012, he helped reelect President Obama, with ads that ran nationally
and in battleground states. Its the same purpose driven commitment hes brought to campaigns
across the country, at the local, state and national level. Ansons work extends outside the
political realm as well, having provided strategic counsel to national and multinational nonprofit
and Fortune 500 clients like the American Lung Association, Cisco Systems, and MGM Resorts
International.

The Strategy Group

Peter Giangreco
In the definitive book on Barack Obamas successful 2004 U.S. Senate race, author David
Mendell of the Chicago Tribune called Pete one of the leading political mail experts in the
country.
Pete has pioneered targeting and research techniques that have made his direct mail some of the
most effective in the country.
In 2012, Pete was lead creative on direct mail that swept the presidential Pollie awards for
Obama for America 2012. Pete also helped devise the "He's just not for you anymore" campaign
that led Tammy Baldwin to an upset victory in Wisconsin's U.S. Senate race over four-time
Governor Tommy Thompson and played key roles in wins for members of Congress Tammy
Duckworth and Bill Foster. The 2012 wins came off Pete's leading role in helping Rahm
Emanuel win a first ballot victory in the 2011 Chicago mayoral race.
In 2010, Pete was part of the team that helped use women's health issues to propel appointed
U.S. Senator Michael Bennet to an improbable victory in the Colorado senate race when other
incumbents went down to defeat.
In 2009, Pete led the strategic team that helped Congressman Mike Quigley win a major upset in
the special election to fill Chicago Mayor Rahm Emanuel's seat.
In 2008, Pete served as lead direct mail consultant to Obama for President during the Democratic
primary season, and served as Deputy Director of Polling and Paid Media for OFA in the general
election. In that capacity, Pete helped create the first Internet testing of direct mail pieces
pioneered by the Obama campaign. Pete also authored the direct mail that helped Bill Foster win
former GOP House Speaker Denny Hasterts seat in the Western suburbs, the first Democrat
elected from that area since 1932.
In 2006, Pete created winning mail for the DCCC independent expenditure campaign, winning
five out of six top races defeating Curt Weldon (PA-07), Clay Shaw (FL-22), John Hostetler (IN-
08) and posting a huge upset win in the TX-22 special election in December over incumbent
Henry Bonilla. The mail in these winning campaigns used specific ethics attacks together with
issues like Social Security and ties to big oil to bring down Republicans in key swing districts.
Also in 2006, Pete helped Amy Klobuchar become the first woman elected to the U.S. Senate
from Minnesota, and played a central strategic role in helping Patrick Murphy, the first Iraq war
veteran in Congress, capture the hotly-contested Pennsylvania 8th Congressional District by just
1,500 votes.
Morton Brilliant
Morton Brilliant is a South Carolina native and attorney with over 20 years of experience as a
political and communications strategist in a variety of roles, including campaign manager, state
party executive director and communications director to two governors. He's worked with local
and national clients including Obama for America, EMILYs List, League of Conservation
Voters, Senate Majority PAC, the Democratic Congressional Campaign Committees (DCCC)
independent expenditure campaign, House Majority PAC, party committees, members of
Congress and US Senate, Congressional and gubernatorial candidates. He also worked on over
150 legislative campaigns spread across seven states, with a particular focus on southern races.
Morton previously served as Communications Director for Gregoire for Governor, one of the
nations top-targeted gubernatorial races, and Deputy Campaign Manager of the Hodges for
Governor campaign. He went on to serve Governor Hodges as his Deputy Chief of Staff and
Communications Director.
Morton graduated with high honors in Classics from Brandeis and earned a J.D. with honors at
George Washington. He is a partner in the DC office and lives on Capitol Hill.

Global Strategies
Jefrey Pollock
Jefrey Pollock is Founding Partner and President of Global Strategy Group (GSG), a premier
public affairs, research and communications firm that the prestigious Holmes Report previously
named Public Affairs Agency of the Year (Americas). He has twice been named Pollster of the
Year (2015, 2011) by the bi-partisan American Association of Political Consultants and has
been included in the Crains NY Business 40 under 40.
Jefrey's clients include politicians, leading advocacy organizations, and Fortune 100 companies
such as New York Governor Andrew Cuomo, Montana Governor Steve Bullock, West Virginia
Governor Jim Justice, Delaware Governor John Carney, Connecticut Governor Dan Malloy,
New York Senator Kirsten Gillibrand, West Virginia Senator Joe Manchin, Indiana Senator Joe
Donnelly, Pennsylvania Attorney General Josh Shapiro, Virginia Attorney General Mark
Herring, and many members of Congress. He has conducted multiple studies for Comcast, GE,
GM, Goldman Sachs, and Lockheed Martin. Jefrey has also served as a consultant for
international political campaigns and democratic change initiatives in Latin America and Eastern
Europe.
Matt Canter
For over a decade Matt Canter has led political campaigns across the country, directing
communications strategy for governors, members of Congress, and US Senators.
Prior to GSG, Canter was a top official at the Democratic Senatorial Campaign Committee,
advising candidates and guiding campaigns across the country. National Journal named Canter
among the top aides on Capitol Hill, and Buzzfeed listed him as one of the top communications
operatives in Washington. Canter was instrumental in the work to pass the 9/11 Health and
Victim Compensation Bill and repeal the militarys Dont Ask, Dont Tell policy.
At GSG, Canter helps lead the firms communications and opinion research practices in
Washington. He is passionate about developing messages that influence and win.
Born and raised in Wisconsin where the Green Bay Packers are the state religion, Canter also
relishes life outside of politics. He lives in Washington, DC with his wife Kyle, two-year-old son
Sam, and their dog Rudy.

New Blue Interactive

Taryn Rosenkranz
Taryn Rosenkranz is a pioneer in creating successful digital political fundraising techniques and
programs to reach American voters. She is the founder and chief executive officer of New Blue
Interactive, which has become a powerhouse firm in less than five years, providing digital
strategy services to large organizations and party committees including the Democratic
Congressional Campaign Committee (DCCC) and House Majority PAC, as well as national
groups like the Natural Resources Defense Council. In addition, her clients include Senators and
Congressional leadership and membership, as well as Congressional challengers, mayors, and
even county executive races. She has also counseled hundreds of candidates, non-profits and
companies on online strategies, grassroots fundraising and online advocacy.
Prior to New Blue, Taryn served as managing director for digital communications and finance
for the Democratic Congressional Campaign Committee (DCCC) where she helped to elect more
Democrats to the U.S. House by developing cutting-edge digital activities and breaking
fundraising records. During her seven-year tenure, she increased the DCCCs email list by over
400% and has raised over $200 million dollars directly for the committee through grassroots
outreach (mail, phone and email). As a senior advisor and consultant to the DCCCs program,
she is credited with building the multi-million dollar digital program that accounted for more
than $70 million in revenue in 2014 alone.

She was named as a 40 under 40 top political consultant and a Campaign Tech Innovator of the
Year for her outstanding work and most recently her firm won several Pollies and the prestigious
Reed Award from Campaigns and Elections magazine for Best Spanish Online Ad. Her clients
have raised an outstanding $300 million collectively from grassroots efforts. Her work has also
been recognized by the Institute for Politics, Democracy and the Internet with a Golden Dot
award for Online Dream Team and multiple prestigious Pollie awards in previous cycles.
Taryn has literally counseled hundreds of campaigns with her training sessions and is a featured
speaker and commentator on all things digital and political. She has been a featured speaker at
Netroots Nation, Politics Online, AAPC, and Campaign Tech conferences and led countless
training for the DCCC, Emilys List, and the New Organizing Institute. This year, she was seen
on CNN, MSNBC and Fox News as well as heard on All Things Considered on NPR talking
about the how and why she was able to help Democrats raise so much money online.

About Max Rose

Max is a Democratic candidate for the NY-11s congressional district which is comprised of
Staten Island and parts of South Brooklyn.
Max is a Staten Island resident and a veteran, serving as a Ranger qualified Infantry Captain in
the active duty Army and the Army National Guard. He deployed to Afghanistan and earned a
Purple Heart, Bronze Star, and Combat Infantryman Badge.
He currently serves as Chief of Staff for Brightpoint Health, where he helps deliver access to
healthcare for citizens across New York City, including Staten Island and Brooklyn. Prior to
Brightpoint, Max served as a special assistant to Brooklyn District Attorney Ken Thompson and
was the offices Director of Public Engagement.
Max is a member of Occupy the Block and serves on the Staten Island Museum Board of
Trustees.
He earned a B.A. from Wesleyan University and a M.S.C. from the London School of
Economics

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