2017 Global Fashion Management

Conference at Vienna
Fashion, M usic and Design M anagem ent in the Netw orked W orld

July 6th-9th, 2017

University of Vienna, Oskar-Morgenstern-Platz 1, 1090 Vienna, Austria

Conference Chair: Udo Wagner (University of Vienna)

Hosts: University of Vienna
Korean Scholars of Marketing Science
Italian Marketing Society
Organizer: Global Alliance of Marketing & Management Associations
Partners: Center for Sustainable Culture & Service, Yonsei University
National Research Foundation of Korea
Korea Economy & Management Development Institute
Sponsoring Journals:
Journal of Business Research
International Journal of Advertising
International Marketing Review
Industrial Marketing Management
Journal of Global Fashion Marketing
Marketing ZFP Journal of Research and Management
Journal of Global Scholars of Marketing Science
Mercati e Competitivit (Market and Competitiveness)
Journal of Global Sport Management
Sponsors: Embassy of the Republic of Korea in the Republic of Austria
Korea Foundation
World Culture Networks
Vienna Convention Bureau
Global Relationship Committee Chair: Roland T. Rust (University of Maryland)
Academic Excellence Committee Chair: Charles R. Taylor (Villanova University)

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 CONFERENCE TIME TABLE
July 6th, 2017
09:00-14:30 Industry Tour
15:00-17:30 Doctoral Colloquium
16:00 Conference Registration
Conference Reception
Welcome Speeches:
- Dong-ik Shin (Ambassador of the Republic of Korea)
- Heinz W. Engl (Rector of University of Vienna)
17:30 - Jean-Robert Tyran (Dean of Faculty of Business, Economics and Statistics)
- Udo Wagner (Chair of 2017 GFMC at Vienna)
- Eunju Ko (President of GAMMA)
- Yung Kyun Choi (President of KSMS)
A taste of Korean dinner and traditional cocktail reception hosted by the Korean Embassy in Vienna.
July 7th, 2017
08:00 Conference Registration
08:30 - 10:00 Academic Session 1
10:00 - 10:20 Coffee Break
10:20 - 11:50 Academic Session 2
12:00 - 12:50 Conference Lunch I
Keynote Speech:
-What Fashion Can Learn from Silicon Valley
13:00 - 13:50
Roland T. Rust (University of Maryland), Editor-in-Chief of International Journal of Research in
Marketing
14:00 - 15:30 Academic Session 3
15:30 - 15:50 Coffee Break
16:00 - 17:30 Academic Session 4
Conference Dinner at Vienna City Hall
Welcome Speeches:
- Michael Hupl (Mayor)
- Udo Wagner (Chair of 2017 GFMC at Vienna)
18:30
- Eunju Ko (President of GAMMA)
- Yung Kyun Choi (President of KSMS)
Invited Exhibition: 2017 GAMMA Young Artist Competition
Music Gala Concert by World Culture Networks
July 8th, 2017
08:00 Conference Registration
08:30 - 09:50 Academic Session 5
10:00 - 11:00 Meet the Editors
11:00 - 11:20 Coffee Break
11:20 - 12:50 Academic Session 6
Conference Lunch II
13:00 - 15:00
Award Ceremony
July 9th, 2017
Business Meetings

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 July 7th, 2017
Time Room 1 Room 2 Room 3 Room 4 Room 5 Room 6 Room 7 Room 8
Session 1.1 Session 1.2 Session 1.3 Session 1.4 Session 1.5 Session 1.6 Session 1.7 Session 1.8
Fashion Sustainability in Luxury Brand Global Product Luxury Brand 2017 Customer
08:30 - 10:00 Marketing Fashion Advertising: Consumer Development Consumption KAPPS-GAMMA Experience and
Trends in Social Management I Theory and Culture I and Innovation and Culture I Joint Symposium Brand
Media I Practice I I Relationship I
10:00 - 10:20 Coffee Break
Session 2.1 Session 2.2 Session 2.3 Session 2.4 Session 2.5 Session 2.6 Session 2.7 Session 2.8
Fashion Sustainability in Luxury Brand Global Product Strategy Luxury Brand 2017 Customer
10:20 - 11:50 Marketing Fashion Advertising: Consumer and Programs Consumption KAPPS-GAMMA Experience and
Trends in Social Management II Theory and Culture II and Culture II Joint Symposium Brand
Media II Practice II II Relationship II
12:00 - 12:50 Conference Lunch I
Keynote Speech:
13:00 - 13:50 -What Fashion Can Learn from Silicon Valley
Roland T. Rust (University of Maryland), Editor-in-Chief of International Journal of Research in Marketing
Session 3.1 Session 3.2 Session 3.3 Session 3.4 Session 3.5 Session 3.6 Session 3.7 Session 3.8
Fashion Sustainability in Luxury Brand Global Revitalization of 2017 Digital Corporate
Marketing Fashion Advertising: Consumer Culturally SIMktg-GAMMA Marketing in the Identity &
14:00 - 15:30
Trends in Social Management III Theory and Culture III Significant Joint Symposium Fashion Corporate
Media III Practice III Patterns, Products I Industry Reputation
and Processes
15:30 - 15:50 Coffee Break
Session 4.1 Session 4.2 Session 4.3 Session 4.4 Session 4.5 Session 4.6 Session 4.7 Session 4.8
Fashion Sustainability in Luxury Brand Global Beauty, 2017 Global and Turbulence in
16:00 - 17:30 Marketing Fashion Advertising: Consumer Aesthetics and SIMktg-GAMMA Cross-Cultural Fashion and
Trends in Social Management IV Theory and Culture IV Design in Joint Symposium Fashion Luxury
Media IV Practice IV Marketing II Marketing
Conference Dinner at Vienna City Hall
Welcome Speeches:
- Michael Hupl (Mayor)
- Udo Wagner (Chair of 2017 GFMC at Vienna)
18:30
- Eunju Ko (President of GAMMA)
- Yung Kyun Choi (President of KSMS)
Invited Exhibition: 2017 GAMMA Young Artist Competition
Music Gala Concert by World Culture Networks

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 July 8th, 2017
Time Room 1 Room 2 Room 3 Room 4 Room 5 Room 6 Room 7 Room 8
Session 5.1 Session 5.2 Session 5.3 Session 5.4 Session 5.5 Session 5.6 Session 5.7 Session 5.8
Fashion Sustainability in Traditional Fashion and Luxury The Road to Technology Emerging
Marketing Fashion Market Sport Brand-Building Luxury: From Innovation Practices in
Trends in Social Management V Symposium Management I I Fashion Goods to Management Apparel
08:30 - 09:50
Media V Lifestyle and Manufacturing/
Experiential Body
Luxury I Management and
Fashion

10:00 - 11:00 Meet the Editors

11:00 - 11:20 Coffee Break

Session 6.1 Session 6.2 Session 6.3 Session 6.4 Session 6.5 Session 6.6 Session 6.7 Multimedia
Product and Fashion Retailing Sustainable Fashion and E-WOM and Luxury Cyberpsychology Presentation
Customer in a Networked Fashion Sport Social Networks Brand-Building and Branding/
Relationship Environment: Symposium Management II in the Fashion II/The Road to Stakeholder-Brand
Management in Digital and Industry/Online Luxury: From Relationship in
11:20 - 12:50
Design Fashion Goods to Fashion and Art
Global Culture Technologies for
Retailing in Lifestyle and World
& Fashion Engaging Luxury and Experiential
Marketing Customers Fashion Luxury II
Experiences
Conference Lunch II
13:00 - 15:00
Award Ceremony

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 2017 Global Fashion Management Conference at Vienna

Session 1 (08:30 - 10:00, July 7th, 2017)

Session 1.1 Fashion Marketing Trends in Social Media I
Session Chair: Eun Young Kim (Chungbuk National University)

Fbrizio Mosca University of Turin

Luxury brands and social media: Implications around
new trends in selling luxury products: A study across Cecilia Casalegno University of Turin
different product categories
Caterina Rosso University of Turin

Ga-Young Ahn Seoul National University

Impact of self-disclosure and authenticity of influencer
on consumer reaction: Focusing on mediating effect of Shin-Young Park Seoul National University
envy
Jisoo Park Seoul National University

Luis V. Casal University of Zaragoza

Antecedents and consequences of fashion opinion

Carlos Flavin University of Zaragoza
leadership in Instagram

Sergio Ibez University of Zaragoza

Yeo Jin Jung Seoul National University

Fashion curating on Instagram: Will the sharing
economy alternative expand the market?
Yuri Lee Seoul National University

The human side of luxury: Genuine interaction and Wendy K. Bendoni Woodbury University
responsiveness as new success factor in the future of
luxury brand Fabio Duma Zurich University of Applied Sciences

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 2017 Global Fashion Management Conference at Vienna

Session 1.2 Sustainability in Fashion Management I

Session Chairs: Ralf Schellhase (University of Applied Sciences Darmstadt)
Juran Kim (Jeonju University)

Minyi Chen Zhejiang Sci-Tech University

Relationship between sustainable marketing and

Yang Sun Zhejiang Sci-Tech University
customer equity base on two countries

Tony C. Garrett Korea University

Men managing their wardrobes: An integrated model

Michael Shaw Monash University
for examining clothing disposition

The influence of guilt and pride on responsible

consumption An empirical investigation in the fashion Nina Brklin Ludwig-Maximilians-University Munich
industry

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 2017 Global Fashion Management Conference at Vienna

Session 1.3 Luxury Brand Advertising: Theory and Practice I

Session Chair: Eunju Ko (Yonsei University)

Heejin An University of Minnesota

Typicality effects in luxury brand advertisements Do Yuon Kim University of Minnesota

Robert Pettys-Baker University of Minnesota

Huan Chen University of Florida

It isnt for me: Chinese young male consumers

Ye Wang University of Missouri
interpretation of social media luxury advertising

Eric Haley University of Tennessee

On luxury branding and semiotics. cultural

Ivo Iv. Velinov New Bulgarian University
representation of "Bulgarian Rose"

Ads as works of art: Measuring advertising immersion Jennifer Zarzosa Henderson State University

Kevin Teah Curtin University

The effectiveness of guilt statements in fairtrade

Michael Lwin Curtin University
products

Ian Phau Curtin University

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 2017 Global Fashion Management Conference at Vienna

Session 1.4 Global Consumer Culture: The Evolving Nature of Global and Local
Consumption I
Session Chairs: John Cadogan (Loughborough University)
Eunju Ko (Yonsei University)
Fabian Bartsch (IESEG School of Management)
Mark Cleveland (The University of Western Ontario)

Ivana Markova San Francisco State University

Consumer attitudes toward second hand shopping and
social media influences
Naska Bayanduuren San Francisco State University

Julia Pueschel Paris Sorbonne University Abu Dhabi

Beatrice Parguel Cnrs & Paris-Dauphine University

Talking about my generation: Revisiting the influence of
age in luxury counterfeit consumption
Cecile Chamaret Paris Sorbonne University Abu Dhabi

Pierre Valette-Florence Grenoble Alpes University

Global or local fashion consumer segments? Nina Pongratz Alpen-Adria Universitaet Klagenfurt
A cross-cultural analysis of different fashion consumer
lifestyle clusters based on central fashion consumption
motives in four countries Sandra Diehl Alpen-Adria Universitaet Klagenfurt

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 2017 Global Fashion Management Conference at Vienna

Session 1.5 Product Development and Innovation

Session Chair: C. Anthony Di Benedetto (Temple University)

Fbio Shimabukuro
So Paulo
The particularities of new product development in the Sandes
textile industry
Fundao Getulio Vargas So Paulo

Stylistic innovation and marketing performance: The Ting-ling Lin National Taipei University
entrepreneurial cognitive complexity of small arts and
crafts firms in B2C and B2B markets Wai-sum Siu Hong Kong Baptist University

Insik Jeong Korea University Business School

Product strategy and export performance: The roles of

Jong-Ho Lee Korea University Business School
exploitative and exploratory innovation capability

Eunmi Kim Korea University Business School

From cotton kimonos to the jeans industry: The

Rika Fujioka Kansai University
development of denim industrial clusters in Japan

Kyong Ryul Koo Changwon National University

Jeonghye Choi Yonsei University

The effects of the firms strategic marketing orientation
on value co-creation and relationship performance
Kyung Hoon Kim Changwon National University

Nam Hee Jin Changwon National University

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 2017 Global Fashion Management Conference at Vienna

Session 1.6 Luxury Brand Consumption and Culture I

Session Chair: Yuri Seo (The University of Auckland Business School)

Kanyanee Ingsa University of Westminster

The influence of brand knowledge on the intention to
purchase personal luxury products
Li-Wei Mai University of Westminster

Maria Logkizidou University of Leeds

Individual differences in cultural capital: The impact of
the visual merchandise display on consumer purchases Robert J. Angell Cardiff University
of luxury brands
Paul Bottomley Cardiff University

Consumer resistance to luxury gift-giving Ilaisaane Fifita Unviersity of Auckland

Sungeun (Ange) Kim Auckland University of Technology

The influence of two fundamental factors on

Jungkeun Kim Auckland University of Technology
conspicuous luxury consumption

Roger Marshall Auckland University of Technology

Stigmatized in the luxury market: Stereotype threat

Ulsan National Institute of Science and
undermines lower-income consumers luxury decision Jacob Chaeho Lee
Technology
performance

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 2017 Global Fashion Management Conference at Vienna

Session 1.7 2017 KAPPS-GAMMA Joint Symposium I

Symposium Chairs: Cunhyeong Ci (Kookmin University)
Juran Kim (Jeonju University)

The power of media types on consumers acceptance of Hyeonjin Soh Sungshin University
advertising information: Focused on clothing ad for
Korean teenagers Hyogyoo Kim Dongkuk University

Cunhyeong Ci Kookmin University

Differences in the branding strategy of the Big 3 SPA Seoul National University of Science &
Seungbae Park
brands: Zara, Uniqlo, & H&M Technology

Bongchul Kim Chosun University

Jooah Ahn Dongshin University

Assessing effects of social platform in fashion

Yumi Kim Chosun University
management

Juran Kim Jeonju University

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 2017 Global Fashion Management Conference at Vienna

Session 1.8 Customer Experience and Brand Relationship I

Session Chair: Pekka Mattila (Aalto University School of Business)

Paurav Shukla University of Essex

A unified framework on brand threat effects and
consumer responses
Dina Khalifa Glasgow Caledonian University

Koivisto Elina Aalto University School of Business

Co-creation of value for luxury brands A consumer

Pekka Mattila Aalto University School of Business
perspective and its implications

Korpela Elina Aalto University School of Business

Siobhan Hatton-Jones Curtin University

Conceptualising brand charisma Min Teah Curtin University

Ian Phau Curtin University

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 2017 Global Fashion Management Conference at Vienna

Session 2 (10:20 - 11:50, July 7th, 2017)

Session 2.1 Fashion Marketing Trends in Social Media II

Session Chair: Eun Young Kim (Chungbuk National University)

Lamberto Zollo University of Florence

Social media marketing and consumer-based brand Sukki Yoon Bryant University
equity: The role of brand experience among millennials
in online fashion communities Riccardo Rialti University of Florence

Cristiano Ciappei University of Florence

Minyi Chen Zhejiang Sci-Tech University

The influence of two communication ways by social
media towards word-of-mouth marketing in China: An Yang Sun Zhejiang Sci-Tech University
agenda for research themes
Zhongju Liao Zhejiang Sci-Tech University

Enhancing the effectiveness of social media marketing: Sanga Song University of Minnesota
The dual impact of brand page satisfaction and brand
love Hye-Young Kim University of Minnesota

Yung Kyun Choi Dongguk University

Effective luxury brand advertising for social media:

Yuri Seo University of Auckland
Message arguments, social ties, and culture

Udo Wagner University of Vienna

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 2017 Global Fashion Management Conference at Vienna

Session 2.2 Sustainability in Fashion Management II

Session Chairs: Ralf Schellhase (University of Applied Sciences Darmstadt)
Juran Kim (Jeonju University)

Juran Kim Jeonju University

How social capital works for purchase intention related
to sustainable fashion products
Ki Hoon Lee Jeonju University

Doris Berger-Grabner IMC FH Krems

Online collaborative consumption for fashion goods
among Gen Y - A quantitative approach
Marion Fett University of Applied Sciences Krems

Virginia Rolling Auburn University

Are sustainable luxury goods a paradox for millennials?
Amrut Sadachar Auburn University

Colette Depeyre Universit Paris-Dauphine

Its tough at the top. Ethical competences of new luxury

Emmanuelle Rigaud NEOMA Business School
fashion actors

Fabien Seraidarian Universit Paris Saclay

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 2017 Global Fashion Management Conference at Vienna

Session 2.3 Luxury Brand Advertising: Theory and Practice II

Session Chair: Eunju Ko (Yonsei University)

Eunju Ko Yonsei University

Brain responses to luxury or pragmatic fashion brand
advertisement: A neuromarketing study
Eun-Ju Lee Sungkyunkwan University

Seoyoung Kim Korea University Business School

Sungkyu Lee Korea University Business School

Advertisings influence on perceived luxuriousness of a
premium private label
Jong-Ho Lee Korea University Business School

Charles R. Taylor Villanova School of Business

Donghwy An Hongik University

Chulsung Lee Hongik University

Grotesque imagery enhancing persuasiveness of luxury
brand advertising
Janghyun Kim Korea Christian University

Nara Youn Hongik University

Emily Raymond Ryerson University

Marketing a luxury brand through digital storytelling:
An analysis of campaign diffusion through YouTube Donna Smith Ryerson University
and Instagram
Joseph F. Hair University of South Alabama

Vijay Viswanathan Northwestern University

The cross-category effects of luxury brand promotions
Mototaka Sakashita Keio Business School

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 2017 Global Fashion Management Conference at Vienna

Session 2.4 Global Consumer Culture: The Evolving Nature of Global and Local
Consumption II
Session Chairs: John Cadogan (Loughborough University)
Eunju Ko (Yonsei University)
Fabian Bartsch (IESEG School of Management)
Mark Cleveland (The University of Western Ontario)

Self-based and public-based evaluations in global

brand building: A comparison between independent and Yoko Sugitani Sophia University
interdependent cultures

When you yeast expect it: The unlikely emergence of

Alexei Gloukhovtsev Aalto University
craft beer culture in Finland

Weiwei Zhang Curtin University

Why consumers buy imitations of premium cosmetics? Min Teah Curtin University

Ian Phau Curtin University

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 2017 Global Fashion Management Conference at Vienna

Session 2.5 Product Strategy and Programs

Session Chair: C. Anthony Di Benedetto (Temple University)

Brian t Hart Curtin University

Ian Phau Curtin University

The advertising appeal of Genuinuity
Min Teah Curtin University

Isaac Cheah Curtin University

Cagri Talay Nottingham Trent University

The use of power in self and collective interests of

Lynn Oxborrow Nottingham Trent University
retailers and small apparel suppliers relationships

Clare Brindley University of Derby

Jeeyeon Kim Yonsei University

Woo Yong Jo Yonsei University

Competition between generalist and specialist in a
small business context
Alex Jiyoung Kim Ewha Womans University

Jeonghye Choi Yonsei University

Ying Xia Harbin Institute of Technology

Why and when job stressors impact voice behavior: An

Birgit Schyns Durham University
ego depletion perspective

Li Zhang Harbin Institute of Technology

Sang Jin Kim Changwon National University

Safety service quality and frontline job performance Hee Seok Woo Changwon National University

Kyung Hoon Kim Changwon National University

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 2017 Global Fashion Management Conference at Vienna

Session 2.6 Luxury Brand Consumption and Culture II

Session Chair: Yuri Seo (The University of Auckland Business School)

Akinori Ono Keio University

High-NFU (Need for Uniqueness) consumers' intention

Mai Kikumori Ritsumeikan University
to generate WOM about luxury goods

Haoying Wang Keio University

Understanding the potentialities of a strategic

association between luxury fashion brands and Federica Codignola Universit degli Studi di Milano Bicocca
furniture design

EunHwan Oh Korea University

To be extravagant or ethical? Interactive effects of
credit card types and individual characteristics on Jongwon Park Korea University
luxury consumptions
Jungkeun Kim Auckland University of Technology

Jenny Young University of Auckland

Fashioning health: Paradoxes for the rise of functional

Densie Conroy University of Auckland
foods
New Zealand Institute for Plant and Food
Sara Jaeger
Research

Camilla Keim European Master in Business Studies

Back in time to move forward: An empirical study on
luxury fashion vintage drivers
Ralf Wagner University of Kassel

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 2017 Global Fashion Management Conference at Vienna

Session 2.7 2017 KAPPS-GAMMA Joint Symposium II

Symposium Chairs: Cunhyeong Ci (Kookmin University)
Juran Kim (Jeonju University)

Moonki Hong Hansei University

Hallyu (Korean Culture Wave) trends in social and
religious district
Heebok Lee Sangji University

Ana Clara Meirelles

Effects of native content appeal, Ad skepticism, and Kyung Hee University
Vitale
website type on attitudes toward the ad, people's
website evaluation and persuasion knowledge Sooyoung Cho Kyung Hee University

Information construal in social media: The effects of

Dongyoung Sohn Hanyang Univesity
social relations on message assessment and choice

Influences of robotics on customer value in industrial

Juran Kim Jeonju University
marketing relationship

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 2017 Global Fashion Management Conference at Vienna

Session 2.8 Customer Experience and Brand Relationship II

Session Chair: Pekka Mattila (Aalto University School of Business)

Anwar Sadat Shimul Curtin University

The role of luxury brand attachment on consumer brand Michael Lwin Curtin University
relationship
Ian Phau Curtin University

The impact of conspicuous consumption and perceived Meixiang Cui Yonsei University
value on new product adoption intention: The
moderating role of creativity-seeking personality Subin Im Yonsei University

Shadma Shahid Jamia Millia Islamia

Examining the attitude of luxury consumers towards
international luxury brands: Evidence from India
Rahela Farooqi Jamia Millia Islamia

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 2017 Global Fashion Management Conference at Vienna

Session 3 (14:00 - 15:30, July 7th, 2017)

Session 3.1 Fashion Marketing Trends in Social Media III

Session Chair: Eun Young Kim (Chungbuk National University)

Gwendolyn Michel Iowa State University

Meegan Feori Iowa State University

The stories we wear: Mending and blogging Patagonia

Mary Lynn Damhorst Iowa State University
brand apparel

Young-A Lee Iowa State University

Linda Niehm Iowa State University

Ill have what shes having: Consumer attitude toward

Hyun Jung Park Chungbuk National University
products of Wang Hong

Facebook live and apparel shopping: A case from the Apiradee

Mahidol University International College
worlds social-commerce leader Wongkitrungrueng

Minjung Park University of Minnesota

The negative effects of brand-consumer interactions on

Hyunjoo Im University of Minnesota
social media on perceptions of luxury fashion brands

Hye-Young Kim University of Minnesota

Alice Audrezet ISG International business School

Authenticity under threat: When social media influencers

Gwarlann de Kerviler IESEG Shool of Management
need to go beyond passion

Julie Guidry Moulard Louisiana Tech University

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 2017 Global Fashion Management Conference at Vienna

Session 3.2 Sustainability in Fashion Management III

Session Chair: Ralf Schellhase (University of Applied Sciences Darmstadt)
Juran Kim (Jeonju University)

Wooyong Jo Yonsei University

Retailing strategies for research shoppers

Jikyung (Jeanne) Kim IE University

Jeonghye Choi Yonsei University

Piyya Muhammad
University of Hull
Rafi-Ul-Shan
University of Hull/ Hanken School of
Coopetition in fashion supply chains David B. Grant
Economics

Patsy Perry University of Manchester

Saima Khan Effat University

Who are the consumers for sustainable luxury?
Manzar Ahmed Effat University

Kyung-Tae Gong Don-Eui University

Economic sustainability of fashion brands
Juran Kim Jeonju University

Zahirah Zainol Curtin University

Development and validation of consumers need for

Ian Phau Curtin University
ingredient authenticity (CNIASCALE)

Isaac Cheah Curtin University

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 2017 Global Fashion Management Conference at Vienna

Session 3.3 Luxury Brand Advertising: Theory and Practice III

Session Chair: Eunju Ko (Yonsei University)

Sanga Song University of Minnesota

Celebrity endorsements for luxury brands: Followers vs.
unfollowers on social media
Hye-Young Kim University of Minnesota

Elaine Sutrisna Curtin University

Understanding scarcity effect on luxury brands using

Min Teah Curtin University
the theory of agonistic behaviour

Ian Phau Curtin University

Sojung Kim Chinese University of Hong Kong

Ka Yi Luk Chinese University of Hong Kong

Glocalization strategy in China: The effects of brand

Binfang Xia Chinese University of Hong Kong
name and endorser ethnicit

Nan Xu Chinese University of Hong Kong

Xinzhu Yin Chinese University of Hong Kong

Akinori Ono Keio University

Yuka Eguro Keio University

Taichi Narisawa Keio University

Naoki Nomura Keio University

Is the effect of luxury advertising on consumer
evaluations of fashion brands positive or negative?
Takaya Sato Keio University

Yuna Sato Keio University

Yuta Shibamoto Keio University

Soichiro Yoshida Keio University

Benoit Lecat California Polytechnic State University

Lessons from the past (1822-1973): How did Nicolas
Wine Merchant Chain use promotion tools and luxury Joelle Brouard Burgundy School of Business/ESC Dijon
attributes to grow up over time?
Claude Chapuis Burgundy School of Business/ESC Dijon

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 2017 Global Fashion Management Conference at Vienna

Session 3.4 Global Consumer Culture: The Evolving Nature of Global and Local
Consumption III
Session Chairs: John Cadogan (Loughborough University)
Eunju Ko (Yonsei University)
Fabian Bartsch (IESEG School of Management)
Mark Cleveland (The University of Western Ontario)

How mid- to low-end brand personality impacts Su Jin Yang Sung Shin University
perceived quality, commitment, and loyalty? Comparing
Korean vs. Chinese consumers attitudes toward global
and local brands Yuri Lee Seoul National University

Eun-Ju Lee Sungkyunkwan University

Global pop music culture in cyber space: Can young
generations brain responses explain global success of Kyoung Cheon Cha Dong-A University
YouTube music?
Minah Suh Sungkyunkwan University

Erin Cho Parsons School of Design, The New School

Ethnic-inspired design (EID) consumption: A means of

Chung-Wha Ki University of Tennessee
enhancing self-view confidence

Youn-Kyung Kim University of Tennessee

Kyoung-Nan Kwon Ajou University

Two approaches in haggling: A Korean market
perspective
Yoo Jin Kwon Korea National Open University

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 2017 Global Fashion Management Conference at Vienna

Session 3.5 Revitalization of Culturally Significant Patterns, Products and Processes

Session Chair: Tom Cassidy (The University of Leeds)

Charles Kahabi the University of Huddersfield

Revitalising a nations identity: The development of a
national dress for the people of Tanzania
Tracy Diane Cassidy the University of Huddersfield

Italian craftsmanship in the luxury fashion Industry:

Alice Dallabona The University of Leeds
The case of Dolce and Gabbana

The decline of the UK hand knit craft at the close of

Tracy Diane Cassidy The University of Huddersfield
twentieth century

The development of a resource tool for the Debbie Allsop The University of Huddersfield
revitalisation and enhancement of sewing skills and
expertise Tracy Diane Cassidy The University of Huddersfield

Bintan Titisari The University of Leeds

Muriel Rigout The University of Leeds

The study of supply chain in Indonesian stitch resist
dyeing craft makers Tom Cassidy The University of Leeds

Alice Dallabona The University of Leeds

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 2017 Global Fashion Management Conference at Vienna

Session 3.6 2017 SIMktg-GAMMA Joint Symposium I

Symposium Chair: Raffaele Donvito (University of Florence)

Silvia Ranfagni University of Florence

Be social and be tuned: Evaluate your brands in online
communities
Monica Faraoni University of Florence

Diletta Acuti University of Pisa

Can you judge the book by its cover? Antecedents and

Valentina Mazzoli University of Pisa
consequences of brand engagement in self concept

Raffaele Donvito University of Florence

Demand dynamics of Bangladeshi SME products: The

Mohammad Abdur Rouf Dhaka University
case of boutique fashion industry

Diletta Acuti University of Pisa

Valentina Mazzoli University of Pisa

Are fashion cities really fashion cities? An analysis on
city brand associations
Raffaele Donvito University of Florence

Priscilla Chan Manchester Metropolitan Universit

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 2017 Global Fashion Management Conference at Vienna

Session 3.7 Digital Marketing in the Fashion Industry

Session Chairs: Jeonghye Choi (Yonsei University)
Jikyung (Jeanne) Kim (IE University)

Alex Jiyoung Kim Ewha Womans University

Multiple keyword management in sponsored search

Sungha Jang Kansas State University
advertising

Hyun S. Shin Hanyang University

Jikyung (Jeanne) Kim IE University

The role of the multichannel sales context driving

Sanghwa Kim Yonsei University
online social interactions

Jeonghye Choi Yonsei University

Jaebeom Suh Kansas State University

Digital marketing in fashion Industry: Transition from
McDonaldization and Neflixization to Stitchfixization
Taehyun Suh Yonsei University

The Instagrams strategy in engaging the customers

Siti Dewi Aisyah Hacettepe University
loyalty in Ria Mirandas brand

Susan Craig Manchester Metropolitan University

Twos company: Threes a crowd: How social media
influences garment consumption in youth fashion
Shuyu Lin Manchester Metropolitan University

Riccardo Rialti University of Florence

Social media based luxury marketing: Are activities on Lamberto Zollo University of Florence
social media capable to transmit luxury brand heritage
and exclusivity to customers Cristiano Ciappei University of Florence

Yoko Sugitani Sophia University

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 2017 Global Fashion Management Conference at Vienna

Session 3.8 Corporate Identity & Corporate Reputation - Prerequisites for Corporate
Success in the Fashion Industry
Session Chair: Klaus-Peter Wiedmann (Leibniz University Hannover)

The identity of independent niche luxury brands: Fabio Duma Zurich University of Applied Sciences
Differentiating characteristics and the role of
authenticity Mark Popcsev Zurich University of Applied Sciences

Camen Rodriguez
TU University of Brunswick
Santos
Analyzing the perception of luxury fashion by
Wolfgang Fritz TU University of Brunswick
millennials and Generation Z

Klaus-Peter Wiedmann Leibniz University Hannover

Conceptualizing an identity-Oriented brand

Klaus-Peter Wiedmann Leibniz University Hannover
management approach

Corporate reputation, store image, and store loyalty:

Li-Wei Wu The Tunghai University (THU)
Shopper characteristics as moderators

Elina Koivisto Aalto University School of Business

Pekka \
Aalto University School of Business
Fashion trade shows as platforms for corporate Mattila
branding
Heidi Cheng Aalto University School of Business

Kristina Engelvuori Aalto University School of Business

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 2017 Global Fashion Management Conference at Vienna

Session 4 (16:00 - 17:30, July 7th, 2017)

Session 4.1 Fashion Marketing Trends in Social Media IV

Session Chair: Eun Young Kim (Chungbuk National University)

Jihyeong Son Washington State University

Renaissance of micro-fashion entrepreneurs in social

Jing Sun Washington State University
commerce: Integrating social capital theory and
innovation diffusion theory
Ting Chi Washington State University

Ulsan National Institute of Science and

Jacob Chaeho Lee
The consistency of CEOs fashion style and perceived Technology
trust Ulsan National Institute of Science and
MinChung Kim
Technology

Jin Woo Choi Oregon State University

Social medias place in sneakerhead culture Brigitte Gaal Cluver Oregon State University

Minjeong Kim Indiana University

Elina Koivisto Aalto University School of Business

Pekka Mattila Aalto University School of Business

Extending the luxury experience to social media
co-creation of brand identity in a branded exhibition
Elina Korpela Aalto University School of Business

Laura Perjo University of Turku

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 2017 Global Fashion Management Conference at Vienna

Session 4.2 Sustainability in Fashion Management IV

Session Chair: Ralf Schellhase (University of Applied Sciences Darmstadt)
Juran Kim (Jeonju University)

Katherine Duffy University of Glasgow

Embedding the loop: Sustaining circularities in clothing
consumption
Deirdre Shaw University of Glasgow

Marco Visentin University of Bologna

Voluntary disclosure and mass communication in the
fashion industry: Is it just a cheap talk in response to Mariachiara Colucci University of Bologna
market pressure?
Eleonora De Zaiacomo University of Bologna

Sustainable products and purchase gap: Comparison of

Hyun Jung Park Chungbuk National University
recycled and upcycled fashion products

Hakan Karaosman Politecnico di Milano

Patsy Perry The University of Manchester

Integrating sustainability in luxury fashion supply
networks: An empirical investigation of leather and silk
Alessandro Brun Politecnico di Milano

Gustavo Morales-Alonso Universidad Politecnica de Madrid

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 2017 Global Fashion Management Conference at Vienna

Session 4.3 Luxury Brand Advertising: Theory and Practice IV

Session Chair: Eunju Ko (Yonsei University)

The green luxury: Perceived value and purchase

Iva Jestratijevic Ohio State University
intention of eco products in a luxury fashion sector

Min-Sook Park Catholic University of Pusan

Jong-Kuk Shin Pusan National University

The effect of luxury brand advertising by storyscaping
Mi-ri Kim Pusan National University

Jae-Hoon Kim Pusan National University

Billy Sung Curtin University

Arrogance or prestige? When pride meets envy in luxury
marketing
Ian Phau Curtin University

Joonheui Bae Kyungpook National University

The effect of gender difference on luxury consumption
Dong Mo Koo Kyungpook National University

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 2017 Global Fashion Management Conference at Vienna

Session 4.4 Global Consumer Culture: The Evolving Nature of Global and Local
Consumption IV
Session Chairs: John Cadogan (Loughborough University)
Eunju Ko (Yonsei University)
Fabian Bartsch (IESEG School of Management)
Mark Cleveland (The University of Western Ontario)

Importance of non-celebrity effects on fashion

consumption: Consideration of models in fashion Tetsuma Emmaru Reitaku University
magazines

Interests between global consumers and local

residents-Relations and gaps between the foreign Ryuki Nakahara Tokoha University
tourists and local residents

The study of self-concept profiles towards nostalgic

Israel Nai Curtin University
consumption

Jong-Kuk Shin Pusan National University

MinKyung Moon Pusan National University

A Cultural and socialization understanding of consumer

Min-Sook Park Catholic University of Pusan
shopping motives in the creation of store attachment

Corey Allen Ross Pusan National University

Yong Ju Pusan National University

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 2017 Global Fashion Management Conference at Vienna

Session 4.5 Beauty, Aesthetics and Design in Marketing

Session Chairs: Benjamin Voyer (ESCP Europe Business School)

Sunwoo Kim Seoul National University

Identifying aesthetic preferences for beauty types in

Yuri Lee Seoul National University
womens appearance among East Asian cultures

Seunghoo Lim International University of Japan

Hector Gonzalez
The York Management School
A socialisation perspective on male millennials Jimenez
grooming habits
Juliana Akrobetu L'Oral

Does product context complexity matter in Manuela Valta University of Trieste

(in)congruent shop environments? The influence of
processing fluency on product evaluation Donata Vianelli University of Trieste

Marina Leban ESCP Europe Business School

Conceptualising beauty in consumer research: A
framework and research agenda
Benjamin Voyer ESCP Europe Business School

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 2017 Global Fashion Management Conference at Vienna

Session 4.6 2017 SIMktg-GAMMA Joint Symposium II

Symposium Chair: Raffaele Donvito (University of Florence)

Indirect city-branding through the hyperreal

Anne-Flore Maman
representation of the city in fashion advertising The ESSEC & SmioConsult
Larraufie
example of Venezia

Elena Cedrola University of Macerata

Is the artification process perceived by final consumers
of luxury products? Results from an experiment based Genevive
University of Paris Sorbonne
on the application of the Customer-based brand equity Cohen-Cheminet
model
Stefania Mas University of Pau and the Adour region

Zur Rohana The National University of Malaysia

Mass customization: Practices of malaysian smes
apparel sector
A.S., Syaimak The National University of Malaysia

Gaetano Aiello University of Florence

Raffaele Donvito University of Florence

The odd even price paradox in the fashion luxury sector Virginia Vannucci University of Pis

Beverly Wagner University of Strathclyde

Juliette Wilson University of Strathclyde

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 2017 Global Fashion Management Conference at Vienna

Session 4.7 Global and Cross-Cultural Fashion Marketing

Session Chairs: Constantine S. Katsikeas (Leeds University)
Stavroula Spyropoulou (Leeds University)

A cross-cultural investigation of fast fashion

Nali Alimen University of Helsinki
consumption

The cross-cultural study of the effect of brand equity

and brand personality on customer value in Rachata Rungtrakulchai Thai-Nichi Institute of Technology
fast-fashion industry

Tobias Maximilian Lohse RWTH Aachen University

The influence of online customer reviews on retailers'
performance in online fashion from a cross-cultural Jan Kemper RWTH Aachen University
perspective
Malte Brettel RWTH Aachen University

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 2017 Global Fashion Management Conference at Vienna

Session 4.8 Turbulence in Fashion and Luxury: Reconfiguration and Field Level Strategizing
Session Chairs: Jonas Hoffmann (SKEMA Business School)
Ivan Coste-Manire (SKEMA Business School)

Fabio Duma Zurich University of Applied Sciences,

Economies of small: Niche strategies and success
factors of independent luxury brands in a global market Mark Popcsev Zurich University of Applied Sciences,
dominated by big business
Daniel Seelhofer Zurich University of Applied Sciences,

Yael Pedro ISCTE - University Institute of Lisbon

The heritage effect: The transition from luxury to
neo-luxury goods in the Chinese market Shenkar College of Industrial Engineering and
Elad Harison
Management

Jonas Hoffmann SKEMA Business School

Field level strategizing in turbulence: The case of Swiss
watchmaking
Laurent Lecamp Carl F. Bucherer

Ivan Coste-Manire SKEMA Business School

Sustainable Nanotechnology as a driver of turbulence:
How technology and innovation can be used to develop Sudeep Chhabra SKEMA Business School Armani Junior India
sustainable design
Hamdi Gueguez SKEMA Business School MMoser China

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 2017 Global Fashion Management Conference at Vienna

Session 5 (08:30 - 09:50, July 8th, 2017)

Session 5.1 Fashion Marketing Trends in Social Media V

Session Chair: Eun Young Kim (Chungbuk National University)

Global or local multi-channel social media strategy? A Nina Pongratz Alpen-Adria Universitaet Klagenfurt
cross-cultural analysis of fashion social media
channels - implications for cross-cultural social media
optimization (United States, France, Germany and
Austria) Sandra Diehl Alpen-Adria Universitaet Klagenfurt

The plastic surgeon as an agent of fashion Maria Kniazeva University of San Diego

Eung Jin Lee Changwon National University

Effects of certification of organic infant clothing on

Sang Jin Kim Changwon National University
purchasing behavior

Kyung Hoon Kim Changwon National University

Min-Sook Park Catholic University of Pusan

Do social media using experience enhance fashion
consciousness and status consumption? An empirical Jong-Kuk Shin Pusan National University
study of fashion brands in Instagram
Yong Ju Pusan National University

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 2017 Global Fashion Management Conference at Vienna

Session 5.2 Sustainability in Fashion Management V

Session Chair: Ralf Schellhase (University of Applied Sciences Darmstadt)
Juran Kim (Jeonju University)

Jong-Kuk Shin Pusan National University

MinKyung Moon Pusan National University

Effects of eco-friendly VMD on green consumer
behavior in fashion retail management
Mi-Ok Oh Pusan National University

Jae-Hoon Kim Pusan National University

Cagri Talay Nottingham Trent University

The use of power in self and collective interests of

Lynn Oxborrow Nottingham Trent University
retailers and small apparel suppliers relationships

Clare Brindley University of Derby

Tae Ho Song Pusan National University

A comparison of the effect of societal marketing HaeJin Seo Pusan National University

Yuan Xina Xiamen University/Pusan National University

L. Oxborrow Nottingham Trent University

Helen Goworek University of Leicester

Managing sustainability in the fashion business: S. Claxton Nottingham Trent University

Exploring challenges in product development for
clothing longevity T. H. Cooper Nottingham Trent University

H. Hill Nottingham Trent University

A. McLaren Nottingham Trent University

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 2017 Global Fashion Management Conference at Vienna

Session 5.4 Fashion and Sport Management I

Session Chairs: Kihan Kim (Seoul National University)
Choong Hoon Lim (Seoul National University)

Young-Seok Kim Pohang University of Science & Technology

Exploring the aesthetic factor on wearable fitness
technology acceptance model
Mijung Kim Pohang University of Science & Technology

Monica Mendini Universit della Svizzera Italiana

What if a celebrity and a brand co-create a new
collection?: The new frontier of cobranded endorsement
Michael Gibbert Universit della Svizzera Italiana

Elina Koivisto Aalto University School of Busines

Mastering the art of co-creating together at music
festivals A process model for customer experience Pekka Mattila Aalto University School of Busines
management
Saaramaria Somppi Aalto University School of Busines

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 2017 Global Fashion Management Conference at Vienna

Session 5.5 Luxury Brand-Building I

Session Chair: Klaus Heine (EMLYON Business School-Asian Campus)

Lara Haug University of St.Gallen

Customer experience management in the luxury
industry
Benjamin Berghaus University of St.Gallen

From occident to orient: A cross-cultural comparison of

brand love and consumer behavior in the luxury fashion Julia Finnegan University of Dubai
and accessories market

London School of Economics and Political

Hyunsuh Kim
Science
The role of brand prominence in consumers purchasing London School of Economics and Political
Elena Valkova
intentions Science

Benjamin Voyer ESCP Europe

Michael Lwin Curtin University

Conceptualising the theory of exclusivity
Xujia Wang Curtin University

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 2017 Global Fashion Management Conference at Vienna

Session 5.6 The Road to Luxury: From Fashion Goods to Lifestyle and Experiential Luxury I
Session Chair: Michel Phan (EMLYON Business School-Asian Campus)

Anne-Flore Maman
ESSEC Business School & SmioConsult
How do luxury Wetstern consumers relate with virtual Larraufie
rarity and sustainable consumption
Lucy Sze Hang Lui Fendi

Do Youn Kim University of Minnesota

Luxury lifestyle segmentation: Toward an integrative
conceptual framework
Hye-Young Kim University of Minnesota

Agns b.: From fashion to lifestyle Ashok Som ESSEC Business School

Siobhan Hatton-Jones Curtin University

Emma Regolini Curtin University

The lone chocolate bar: The influence of perceived

Min Teah Curtin University
scarcity on consumer choice

Isaac Cheah Curtin University

Ian Phau Curtin University

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 2017 Global Fashion Management Conference at Vienna

Session 5.7 Technology Innovation Management

Session Chair: Jina Kang (Seoul National University)

Tae Ho song Pusan National University

The role of knowledge sharing process and team
stability on new product performance
Nahyun An Pusan National University

Jusang Lee Yonsei University

Exploring the black box: The effect of reference group
on performance feedback-based learning
Kyung Min Park Yonsei University

Yura Jung Seoul National University

Contributions of overseas R&D Subsidiaries to
head-quarter performance : The moderating role of
Chul Lee Seoul National University
collaboration experience and relative absorptive
capacity of head-quarter
Jina Kang Seoul National University

Enhancing innovation performance through learning

Li-Wei Wu Tunghai University
alliances

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 2017 Global Fashion Management Conference at Vienna

Session 5.8 Emerging Practices in Apparel Manufacturing/Body Management and

Fashion
Session Chairs: Nancy J. Miller (Colorado State University)
Maria Kniazeva (University of San Diego)

Mijeong Noh Ohio University

Jessica Carro Ohio University

Fast and slow fashion brands in developing sustainable
fashion: Aspect of fiber materials
Sierra Hol Ohio University

Kristeena Blaser Ohio University

Nancy J. Miller Colorado State University

Exploring rural-urban apparel manufacturing supply
chain connections: Two community case studies
Carol Engel-Enright Colorado State University

Hector
University of York
The role of materialism and social comparison in Gonzalez-Jimenez
clothing choice
Sujin Song Korea University

Men's body satisfaction and their attitudes toward Jihyun Sung Colorado State University
trendy clothing: The mediator role of fashion
involvement Ruoh-Nan Yan Colorado State University

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 2017 Global Fashion Management Conference at Vienna

Meet the Editors (10:00-11:00, July 8th, 2017)

Roland T. Rust University of Maryland Editor of International Journal of Research in Marketing

Constantine Katsikeas Leeds University Business School Editor-in-Chief of Journal of International Marketing

John Cadogan Loughborough University Editor-in Chief International Marketing Review

C. Anthony Di Benedetto Temple University Co-Editor-in-Chief of Industrial Marketing Management

Arch G. Woodside Curtin University Editor-in-Chief of Journal of Global Scholars of Marketing Science

Eunju Ko Yonsei University Editor-in-Chief of Journal of Global Fashion Marketing

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 2017 Global Fashion Management Conference at Vienna

Session 6 (11:20 - 12:50, July 8th, 2017)

Session 6.1 Product and Customer Relationship Management in Global Culture &
Fashion Marketing
Session Chair: Jaesu Kim (Changwon National University)

Minjung Park Ewha Womans University

Consumer decision making process in IN-STORE Minjeong Kim Indiana University

shopping: Focusing on sensory experiences and mental
imagery
Junghwan Kim University of South Carolina

Jungmin Yoo Duksung Womens University

Nam Hee Jin Changwon National University

The effects of the mobile SNS experience on value

Kyong Ryul Koo Changwon National University
co-creation behaviours and customer lifetime value

Kyung Hoon Kim Changwon National University

Yerim Chung Yonsei University

Flexible logistics strategy based on the real-time data
Tae-joon Park Yonsei University

Variety of Variety seeking in fashion E-commerce: How

Ushio Dazai Fukuoka University
should we distinguish variety seekers?

Kyeong Kook Jang Changwon National University

Effects of servitization on customer acceptance and

Sang Jin Kim Changwon National University
customer satisfaction in the manufacturing industry

Kyung Hoon Kim Changwon National University

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 2017 Global Fashion Management Conference at Vienna

Session 6.2 Fashion Retailing in a Networked Environment: Digital and Design

Technologies for Engaging Customers Experiences
Session Chair: Gaetano Aiello (University of Florence)

Yuri Siregar Nottingham Trent Unversit

The dimensions of consumers interaction experience
with an interactive display in an apparel store
Anthony Kent Nottingham Trent Unversit

Valentina Mazzoli University of Pisa

Assessing online brand experience through consumer

Raffaele Donvito University of Florence
brand engagement behaviors

Laura Grazzini University of Florence

Carlos Flavin University of Zaragoza

Webrooming or showrooming in fashion shopping? A

Daniel Marn University of Zaragoza
matter of involvement

Carlos Ors University of Zaragoza

When sense meets sensibility. Using semiotics to endow Anne-Flore Maman

ESSEC & SmioConsult
the retail environment with meaning Larraufie

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 2017 Global Fashion Management Conference at Vienna

Session 6.4 Fashion and Sport Management II

Session Chairs: Kihan Kim (Seoul National University)
Choong Hoon Lim (Seoul National University)

Kihan Kim Seoul National University

Impacts of ambush marketing: An examination of the
dangers associated with implementing ambush Lira Yun University of Alberta
marketing
Yunjae Cheong Hankuk University of Foreign Studies

Steffen Schmidt Leibniz University of Hannover

Assessing the explicit and implicit effect of sport
sponsorship on dual brand knowledge The case of Matthias Limbach Dr. Buhmann Schule gGmbH
in-game advertising
Klaus-Peter Wiedmann Leibniz University of Hannover

Choong Hoon Lim Seoul National University

Sportswear as communication: A comparison between
identity signaling and perception of others
Jisuk Chang Seoul National University

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 2017 Global Fashion Management Conference at Vienna

Session 6.5 E-WOM and Social Networks in the Fashion Industry/Online Retailing in Luxury
and Fashion
Session Chairs: Werner Kunz (University of Massachusetts Boston,)
Simone Guercini (University of Florence)

Riccardo Rialti University of Florence

Exploring the link between customers engagement and Lamberto Zollo University of Florence
e-word of mouth in online brand communities: A path
analysis
Alessandro Caliandro Middlesex University

Cristiano Ciappei University of Florence

Tobias Maximilian Lohse RWTH Aachen University

How online customer reviews affect sales and returns in

Jan Kemper RWTH Aachen University
fashion

Malte Brettel RWTH Aachen University

WU Vienna University of Economics and

Philipp Simbrunner
Business
Influencing charitable behavior through insights from WU Vienna University of Economics and
behavioral economics: Implications for the management Bodo B. Schlegelmilch Business/Lingnan (University) College/Sun
of online retail environments in the fashion industry Yat-sen University
WU Vienna University of Economics and
Verena Stacheneder
Business

Adoption and scope of heuristics in fashion business to

Simone Guercini University of Florence
business marketing: an explorative case research

Eirini Bazaki University of Southampton

The effect of e-commerce on customer behaviour
Ya-Ling Chen University of Southampton

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 2017 Global Fashion Management Conference at Vienna

Session 6.6 Luxury Brand-Building II/The Road to Luxury: From Fashion Goods to
Lifestyle and Experiential Luxury II
Session Chairs: Klaus Heine (EMLYON Business School-Asian Campus)
Michel Phan (EMLYON Business School-Asian Campus)

Sophie Schller University of St.Gallen

The role of brick and mortar retail design in the luxury Lorenz Spielmann University of St.Gallen
industry
Karin Glanzmann University of St.Gallen

Benjamin Berghaus University of St.Gallen

Global consumer culture and the new Chinese luxury

fashion brands: Emerging issues and new trends from Serena ROVAI La Rochelle Business School
the local China Brandscape

Klaus Heine EMLYON Business School-Asian Campus

Building brand personality in the high-end cultural and

Marco Eisenberg Technical University of Berlin
creative industries

Vera Seidemann University of Rostock

The influence of consumption values and self-construal Karolina Dovgialo London School of Economics & Political Science
on the purchase of (in) conspicuous luxury goods and
shopping preferences: A questionnaire study Benjamin Voyer ESCP Europe

Michel Phan EMLYON Business School-Asian Campus

Luxury retail experiences: What do Chinese consumers
expect?
Spring Han EMLYON Business School-Asian Campus

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 2017 Global Fashion Management Conference at Vienna

Session 6.7 Cyberpsychology and Branding/Stakeholder-Brand Relationship in

Fashion and Art World
Session Chairs: Yongjun Sung (Korea University)
Sandra Maria Correia Loureiro (Instituto Universitrio de Lisboa)

Mustika Sufiati
Bandung Institute of Technology
Purwanegara
Repurchase intention of C2C marketplace mobile
Nurrani Kusumawati Bandung Institute of Technology
shopping applications in Java, Indonesia

Dyah Haspsari Fajarini Bandung Institute of Technology

Ha Kyung Lee University of Minnesota

Choice satisfaction under choice overload: The role of

Hyunjoo Im University of Minnesota
consumers need for variety and product familiarity

Ho Jung Choo Seoul National University

Sandra Maria Correia

Instituto Universitrio de Lisboa (ISCTE-IUL)
The background music at art galleries experience in Loureiro
Lisbon
Filipa Lima Instituto Universitrio de Lisboa (ISCTE-IUL)

Marlene Amorim University of Aveiro

Effect of website performance expectancy on customer
satisfaction: Online fashion performance Sandra Maria Correia
Instituto Universitrio de Lisboa (ISCTE-IUL)
Loureiro

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 2017 Global Fashion Management Conference at Vienna

Multimedia Presentation (11:20-12:50, July 8th, 2017)

Session Chair: Yerim Chung (Yonsei University)

Case Study: Fashion, art, music and sciences in the Faculty of Humanities and Social Sciences in
Lidija Fistrek
"Signature" project Zagreb

Yoon-Jung Lee Korea University

The role of clothing in the acculturation process among
North Korean defectors in South Korea
Tae Youn Kim Yeonsung University

Determinants of impulse buying for fashion products at

Eun Joo Park DongA University
social commercial sites

Chi-Hsien Kuo Waseda UniversityBusiness Schoo

Knowing Japanese customer's special value /
perception of luxury consumption behaviors
Shinya Nagasawa Waseda UniversityBusiness Schoo

On modeling cultural change in fashion consumption

Ivo Ivanov Velinov New Bulgarian University
contexts

A Sociological analysis of the relationship between

lifestyle and consumption patterns of Persian satellite Mojtaba Jahangardi Tarbiyat-Modarress University
televisions in Iran

Eun Young Kim Chungbuk National University

Consumer's price perception and sales promotion of
fashion brands in the social commerce market
Min-young Lee University of Kentucky

Meng Li Ohio University

The relationship between social responsibility and
Chinese luxury shoppers' purchase decisions
Mijeong Noh Ohio University

Ivana Markova San Francisco State University

Consumer attitudes toward second hand shopping and
social media influences
Naska Bayanduuren San Francisco State University

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 2017 Global Fashion Management Conference at Vienna

For More Information:

Editor of Proceedings
Prof. Juran Kim,
Associate Executive Secretary, Global Alliance of Marketing & Management Associations
Associate Professor, School of Business Administration, Jeonju University, Republic of Korea
E-mail: jrkim@jj.ac.kr,
Tel: +82-63-220-2972, Fax: +82-63-220-2052.

Central Office
Global Alliance of Marketing & Management Associations
Yonsei University, Seoul, Republic of Korea
E-mail: gammacentraloffice@gmail.com
Tel: +82 2 2123 8361; Fax: +82 55 263 9096
Global Alliance of Marketing & Management Associations (GAMMA): www.gamma20.org
Journal of Global Scholars of Marketing Science (JGSMS): www.tandfonline.com/rgam
Journal of Global Fashion Marketing (JGFM): http://www.tandfonline.com/rgfm
Journal of Global Sport Management (JGSM): http://www.tandfonline.com/rgsm
Global Marketing Conference (GMC): www.gammaconference.org
Global Fashion Management Conference (GFMC): www.gammaconference.org

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