User Guide June 2014

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Copyright Mediametrie / Eurodata TV Worldwide | All Rights Reserved

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Introduction
EurodataTV Worldwide offers to its TV audience data subscribers a

brand new, fast and easy to use proprietary software called
MyEurodataTV.
It allows running simultaneous multi-country queries and does not
require any database management from clients since the
information is permanently updated on EurodataTV worldwide
servers and accessible via Internet.
For instance, the software allows creating customized audience
reports:
- tracking & comparing programs or time periods against the
competition for each selected demographics.
- analysing key demographic composition relative to a target
audience for a program or time period.
- creating and analyzing programs schedule (channels data) and
much more!

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Introduction 2
List / Grid Module: Working with TV Program Data ................................ 5

1.1 Defining an analysis with List/Grid Modules............................. 6
1.1.1How-To: Launch an analysis ...................................................................... 6
1.1.2 How-To: Use additional selection criteria .......................................... 10
1.2 Working with List Module Outputs ........................................ 16

1.2.1 Customization Window ............................................................................. 16
1.2.2 Working on research results: advanced ratings analysis ............ 20
1.3 Working with Programming Grid Module Outputs ................... 24

1.3.1Customization window ............................................................................... 26
1.3.2 Working on contents: advanced functions ........................................ 34
Timescale Module: Working with Time Period Data ............................. 39

2.1.1 How-To: Launch an analysis .................................................................. 40
2.1.2 How-To: using additional selection criteria....................................... 43
2.2 Working with Timescale Module Outputs ................................... 45

2.2.1 Customization Window ............................................................................. 45
2.2.2 Working on contents: advanced functions. ...................................... 49
Batch Module: Saving search criteria to automate analysis .................. 52

3.1 Working with Batch Module ..................................................... 53
My Profile: Customizing MyETV settings ............................................. 57

4.1 My Profile Home .................................................................. 58
4.2 My Profile Timeslots Groups .................................................. 59
4.3 My Profile Durations Groups .................................................. 62
3.4 My Profile Settings............................................................... 65
4.5 MyETV Visual Styles ............................................................... 67

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Glossary ........................................................................................ 68
5.1 Definition of technical terms .................................................... 69
5.2 Indicators ............................................................................. 72

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List / Grid Module:

Working with TV Program
Data

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1.1 Defining an analysis with List/Grid Modules

1.1.1 How-To: Launch an analysis
Then, the Definition Window will popup.

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1 All countries/Channels available within your subscription.
2 Countries/Channels selected for the current analysis. Drag and drop to

add/remove from the left panel or use the buttons dedicated to that
matter.
3 Panel used to browse periods and select available dates. By using the
different box (weekday names, All , week number, year,...) you can
select entire periods.(i.e : all monday, week 4, year 2008...). The button
Range allows to select a begin date and an end date to quickly select
an entire period.
4 Tab used to add/edit time periods (*).
5 Clear all criteria at once.
6 Access to advanced selection criteria (program search by name, level,

typologies...).
7 Run the query and display the results.

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(*) The Time Periods tab is useful when you need to analyze only
few dayparts. You can add as many time periods as needed
although you can make analysis without any time periods.
1Add/remove time periods.
2 Enter one or several time periods
3Options to customize the query:
Time: select the type of time for the query.
Broadcasts / [mm:ss]: select the rules for the time period

query to retrieve broadcasts.
Covering (min): retrieve all broadcasts covering at least the specified

duration ([mm:ss]) in the time period.
Covered by: retrieve all broadcasts having the specified percentage of

their duration covered by the time period.
Covering (%): retrieve all broadcasts which duration is covering the

specified percentage of the time period.
Covering and Covered by: retrieve all broadcasts resulting from

Covered by and Covering (%) rules at once.

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Tip With a Time Period [15:00 18:00], an Interception value

equal to 2 Minutes and a Covering (min) option:
- All programs starting after 15:00 and finishing before 18:00 will
be retrieved.
- All programs starting before 15:00 and finishing after 18:00 will
be retrieved.
- All programs starting before 15:00 and finishing before 18:00 will
be retrieved under the condition that there is a minimum of 2
minutes overlapping between the Time Period and the program.
- All programs starting after 15:00 and finishing after 18:00 will be
retrieved under the condition that there is a minimum of 2 minutes
overlapping between the Time Period and the program.

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1.1.2 How-To: Use additional selection criteria
While creating an analysis, you can access useful features through

the Next button which allows you defining your needs more
precisely.
Let's discover these advanced selection criteria through the
following pages.

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Search by Local (Broadcast) Titles
1 Type here the program name you are looking for.

2 This panel displays all the results retrieved concerning your search.
3 Drag and drop here from the top panel the programs you want in your analysis
output.
4 Through the little arrow on the Search button, you can run different kind of
search.
- Search: retrieve programs by keyword
- Search from file: retrieve programs by a list of keywords stored in a simple
text file.
- Search from NOTA: retrieve programs by keywords and having a direct
link to NOTA information and multimedia samples.
- Search from Nota Premiere: retrieve programs by keyword and having
direct link to NOTA Premiere information.
5 Save/Load/Unload button. Allow the user to save advanced search, and to
automate the same search next time, in order to save time.
Tip Simply put a * before the name to activate the contains option
in all searchs features.

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Search by Original Titles & Complementary

Information about the program
Complementary information is available for some countries in

EurodataTV Worldwides database.
1 Type here the information you are looking for. Simply put a * symbol before
the name to activate the contains option. Then all information containing the
word you typed will be retrieved by clicking on Search (button 4)
2 This panel displays all the results retrieved concerning your search.
3 Drag and drop here from the top panel the information you want in your analysis
output.
4 Through the little arrow on the Search button, you can choose to make your
search on all programs in the database, or to automate a search by a field
containing a list of keywords.
5 Save/Load/Unload button. Allow the user to save advanced search, and to

automate the same search next time, in order to save time.

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Filter by Genres
1 Select here the genres for which you want to retrieve data in your
analysis output.
- Red names mean that there is no data available for the genre.
- Genres trees often contain more than 2 or 3 levels. Please be

careful while making selection not to forgot some.
2 Quick access to functions making the navigation in the genres trees

much easier.

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Filter by Indicators values.
1Here you can add custom filter on programs by filtering on

demographic's indicators values.
You can also quickly make tops from there.
2 Add/remove filters

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Filter by program's type, level or duration
1Here you can add custom filter on programs level.
2 Add/remove filters on programs type.
3 Add/remove filters on programs duration.

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1.2 Working with List Module Outputs

1.2.1 Customization Window
This module allow you customizing your list output, by choosing

additional fields, targets and indicators through three tabs.

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The Broadcasts tab offers several additional

information you can display in your output.

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The Targets tab allows you to choose between the

different targets available for your current analysis.
Tip You can use the up/down buttons to change the targets order for your
output.

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Finally in the Indicators tab, for each target chosen in

the previous tab, you can modify the indicators you want to display
in your output.

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1.2.2 Working on research results: advanced ratings

analysis
MyETV provides advanced functions in order to help the user

producing its reports.
They are dispatched into three different accesses, depending of

their kind
Tip: Note that you can drag and drop your outputs columns header in
order to make groups, but you also have several sorts options (single
click : 1 level sort, shift + click : several levels sort).

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The Right-Click on contents: Analyzing the

program rating context.
1 Allow you to easily navigate between events dates in your current

analysis or to launch the same analysis on another period.
2 Quick access to the selected events broadcasting on the day before or

after.
3 Run a competition according to the users defined options for the

selected events.
4 Set of functions which allow you to hide/keep events with/without

duplicates but also to step back or to undo all at once.
5 If you subscribed to NOTA Trends , you can quickly access to NOTA

information for the selected events here.

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The Upper bar

The purpose of the Upper Bar is to provide general functions but
also ones related to multi-countries analysis. Thus, you can use
groups of typologies or targets to automatically gather the
information for all the countries in your analysis.
1 Links to the different modules of MyETV in order to launch your analysis.

2 Open saved analysis.
3 Save current analysis.
4 Save analysis as shortcut into the application
5 Access to Layout module, allowing you to customize your outputs for all type of
analysis.
6 Use to redefine the current analysis.
7 The customization window used for multi-countries analysis.
8 Access to your current analysis information.
9 Export options for your multi-countries analysis, such as saving as excel/text
files, with/without analysis information.
10 Set the options concerning the competition module for list analysis.
- Text Separator: set your separator for your text export.
- Lead-In/Lead-Out Minutes | Minimum Duration: set the minimum duration for the
LeadIn/LeadOut events to be taken in account.
- Lead-In/Lead-Out Minutes | Interval: define an interval before and after your
programs selected for the competition. Thus, only LeadIn/LeadOut events whose
start time belongs to this interval will be shown.
- Competition |by Duration: set the minimum common time (minutes or %)
between events and competing programs.
- Competition |Minimum duration: select the minimum duration for the competing
programs to display.
11 Navigate between modules for selected data in your current output, so you can
switch from programs in list representation to grid representation or timescale
representation.

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The Lower Bar

The Lower Bar provides enhanced functions that you can apply to
your current analysis. Thus, you can make tops, summary, change
the reference time and lots other!
1 Customization window (please refer to point 1.2.1)

2 Apply a saved layout
3 Automatically best fit the columns size according to its contents
4 Change the time representation, between local time, reference time (0h-24h) or
GMT time
5 Summary for your current analysis. This option displays an averaged overview
depending on the groups you have made.
6 Some averages are not available as soon as some values are missing. Through
this option, you can force the application to calculate these averages as estimation.
7 Used to select the reference target needed for some indicators calculation.
8 Quick access to display only level 1s events.
9 Handles Tops. You can choose here the main criteria for your top over the current
analysis, but also decide if you want to take in account the duplicated programs.
This function takes in account the different grouping and sorting the user has
made. So users can make a top by channel if they made groups on this field.
Tip: Careful, make sure to sort the data by performance before running a top.
10 Allow you to handle the maximum chars for the Short Program Name field.
This option can be useful while grouping on programs name, or trying to get
together the same programs but with slightly different names.
11 Export options for your current analysis, such as saving as excel/text files.

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1.3 Working with Programming Grid Module

Outputs
Grids (screenshots in next page) are a graphical representation of

broadcasts, and there are several types of grid:
- Competition grid, comparing a few channels programming,

(Type of presentation: Days, One tab by day) with the rows representing
time and the columns representing the channels.
- Programming grid of one channel across a few days (Type of

presentation: Channels, One tab per channel) with the rows representing
time, from top to bottom, and columns for consecutive days starting with
a day selected by the user, from left to right.

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- Programming grid of one channel across all

weekdays, (Type of presentation: Week, One tab per
week/channel) with the rows representing time, from top to
bottom, and columns for consecutive days starting with a day
selected by the user, from left to right.
Plus going further, you can now generate programming

grids averaged over a few days/weeks.
- Average (Genre), with programs grouped by genre:

produce a grid with Days or Channels presentations type,
grouping programs belonging to the same genre.
- Averaged (Program), with programs grouped by

name: produce a grid with Days or Channels presentations type,
grouping programs with the same name.

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1.3.1 Customization window
This module allow you to customize your grid output, choosing

additional fields, targets and indicators, but also their background
color and lots other through several tabs.
Tip Do not miss Averaged Grids specific features! They all are marked by
the following tag: Averaged Grid Feature.

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The Broadcasts tab offers several additional

information you can display in your output. You can also choose
which color to be used for each field.

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The Channels tab allows you quickly deciding which

channels of your analysis will be displayed in the output.
Tip You can use the up/down buttons to change the channels order for your
output.

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The Targets tab allows you selecting between all

available targets for the period you have chosen, their color, but
you can also activate the curve to get a graphical display of the
target's evolution, depending on the chosen indicator too.

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The Indicators tab offers the ability to choose with

indicators values you will display for the targets you have chosen
in the previous tab. By clicking on Show Curve , you decide
which indicator you will get the graphical evolution for. Here, the
color handles the curves color.

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The Level tab is used to filter programs by level in

the output. You can also display the cells using different color
depending on the program's level.

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The Genres tab filters the displayed cells by

typologies. You can also attribute a color to each typology to easy
the output readability.

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Averaged Grid Feature The Average tab is

only used with averaged grids to customize the displayed
information per cell.

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1.3.2 Working on contents: advanced functions
MyEurodataTV provides advanced functions in order to help the

user producing its reports.
They are dispatched into three different accesses, depending of
their kind.

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The Upper bar

The purpose of the Upper Bar is to provide general functions but
also ones related to multi-countries analysis. Thus, you can use
groups of typologies or targets to automatically gather the
information for all the countries in your analysis.
1 Quickly access to the different modules of MyETV in order to launch your

analysis.

5 Define your custom layout
8 Access to your current analysis information...
9 Select there if you want to paint the grid by programs' level or typology.
10 Export options for your multi-countries analysis.
11 Set the options concerning the competition module and the averaged
grids
- Print Preview/Export Fit: choose if you want to automatically fit the
rows/columns of your output with their contents while exporting.
Averaged Grid Feature

- Similar Start Time: tells the application the tolerance about the
program's start time while merging them in averaged grids.
- Genre merge by: tells the application which level of typologies you want
to use while making averaged grids based on genre: Average (Genre).
12 Navigate between modules for selected data in your current output, so
you can switch from programs in list representation to list or timescale
representation.

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The Lower Bar

your current analysis. Thus, you can completely customize your
output ...quickly and easily!
2 Automatically best fit the cells with their contents.
3 Type of presentation, enabling fast switch between the different grids

styles. You can also generate the averaged grids from here.
4 Change the time representation, between local time, reference time

(0h-24h) or GMT time
5 Some averages are not available as soon as some values are missing.
Through this option, you can force the application to calculate these
averages.
6 Used to select the reference target needed for some indicators

calculation.
7 Filter the displayed cells by choosing a minimum duration for your

programs.
8 Choose your grids scale.
9 Used for averaged grids to filter the displayed cells by the number of
programs/typologies occurrences they contain.
10 Export options for your current analysis, such as saving as excel/text

files.
11 Select all displayed tabs of the current output.

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The Right Click on contents (Normal Grid)
1 Select all cells from the displayed tab of your output.
2 Run a competition according to the users defined options for the

selected events.
3 Set of functions which allow you to hide/keep events with/without

duplicates but also to step back or to undo all at once.

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The Right Click on contents (Averaged Grid)
Averaged Grid Feature
1 Show Parts: use to see the different programs averaged in a cell.
2 Show higher/lower levels: use this option to replace the level 1

programs by the higher one programs (2 and above), and switch back to
the previous view.
3 Initial Name/rename: use to display in the program cell the initial

programs name or customized name.
4 Hide/unhide: set of functions which allows you to hide the selected cells,
or to undo.
5 Merge/Unmerge: use you to manually merge 2 cells which have not

been merged automatically.
6 Ignore Part/Show Averaged: use to easily handle your averaged cells, in

order to remove some programs from the groups or to switch from parts
view to averaged view in a single click.

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Timescale Module:
Working with Time Period
Data

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2.1 Defining an analysis with Timescale Module
2.1.1 How-To: Launch an analysis

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Then, the Definition Window will popup.
1 All Countries/Channels available from your subscriptions
2 Countries/Channels selected for the current analysis. Drag and drop to

add/remove from the left panel or use the buttons dedicated to that
matter.
3 Panel used to browse periods and select available dates. By using the
different boxes (weekday names, All , week number, year...), you can
select entire periods (i.e: all monday, week 4, year 2008...). The button
Range allow you to select a begin date and an end date to quickly
catch an entire period.
4 Tab used to add/edit Time Periods. (Please refer to next page)
5 Clear all criteria at once.
6 Run the query and display the results.

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The Time Periods tab is useful when you need to analyze

only few day-parts. You can add as many time periods as needed
although you can make analysis without any one.
1 Add/Remove time Periods
2 Enter one or several time periods.
In the example above, we wish to retrieve only the quarters between

[06:00-10:00] and [18:00-22:00]

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2.1.2 How-To: using additional selection criteria
While creating an analysis, you can access to useful functions

through the Next button which allows you to more precisely
define your needs.
Average timebands
1 The country for which you are going to modify the criteria.
2 The data type while launching the analysis
3 The Time aggregation is the scaling you want for your output.
4 The Day aggregation allow you to choose which type of averages you
need ( by year, day, week, or other)

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2.2 Working with Timescale Module Outputs

2.2.1 Customization Window
This module allows you to customize your list output, by choosing

additional fields, targets and indicators through three tabs.

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The Fields tab offers several additional information you

can display in your output.

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The Targets tab allows you choosing between the

different targets available for your current analysis.

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Finally in the Indicators tab, for each target chosen in

the previous tab, you can modify the indicators you want to
display in your output.

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2.2.2 Working on contents: advanced functions.
MyEurodataTV provides advanced functions in order to help the

user producing his reports.
They are dispatched into two different groups, depending of their
kind.
Tip Users can handle the graphical display by dragging and dropping the
columns header on the left or on the top of the table. Through right-click on
any part of the table except indicators values, you can easily collapse the
different groups. Plus, the little arrow on each column header gives access
to some advanced features, like quickly hiding timeband for Timebands
field.

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The Upper bar

The purpose of the Upper Bar is to provide general functions but also ones
related to multi-countries analysis. Thus, you can use groups of typologies
or targets to automatically gather the information for all the countries in
your analysis.
1 Links to the different modules of MyETV in order to launch your

analysis.
5 Access to Layout module, allowing you to customize your outputs for all
type of analysis.
8 Access to your current analysis information.
9 Exports options for your multi-countries analysis, such as saving as

excel/text files, with or without analysis information.
10 Set your separator for your text export.
11 Navigate between modules for selected data in your current output, so

you can switch from your current data representation to grid
representation or list representation.

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The Lower Bar

your current analysis.
2 Apply a saved layout
3 Automatically best fit the columns size according to its contents
4 Change the time representation, between local time, reference time

(0h-24h) or GMT time
5 Used to select the reference target needed for some indicators

calculation.
6 Used to change the scaling of your timeband. Note that you need to
have the field Timeband Group in your analysis for this option to be
enabled.
7 Export options for your current analysis, such as saving as excel/text

files.

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Batch Module:
Saving search criteria to
automate analysis

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3.1 Working with Batch Module
The Batch module allows the users running automatically several

analysis where only the period will change in the time.

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1 Access Batch Module Menu
2 Create a new Batch
3 Edit Saved Batch
4 Launch a Batch saved as shortcut, through

Right-Click, you can directly edit it. Launching a
Batch will result of a window where the user can
select the period he wants to analyze.
Once you select New, the following window will be displayed. (Cf.
Next Page)

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The Option Tab allows the user to define the Batch

Name, but also to display the automated analysis in MyETV
or to directly export to Excel the data.
Print: Use to print the different analysis of the current batch.
Export To Excel: Use to directly run the export of the analysis.
Dont show analysis: Use to decide if MyETV will display or not the
results of the different analysis of batch.

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The Analyses section allows the user to define which

analysis he wants to automate.
Tip Use the plus and minus buttons to add analysis to your batch. Note that
all type of analysis can be combined.

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My Profile:
Customizing MyETV
settings

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4.1 My Profile Home
The Home module is the entry point to the software. It is a

qualitative module listing the information within your subscription
as well as that is available with EurodataTV.

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4.2 My Profile Timeslots Groups
When you need to group data per time slots (ex : from 08:00-
10:00, 10:00-12:00 and 15:00-18:00), you will have to create
first a Timeslot.

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4.3 My Profile Durations Groups
When you need to group data per duration (ex : from 00:00:10 to
00:00:30, 00:00:30 to 00:01:30) you will have to create first a
Duration group.

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3.4 My Profile Settings
The application allows the user customizing several default settings.
1 Interface language (English by default, cannot be changed for now).
2 Windows Regional settings used: for decimal separator, date,

weekday...)
3 Time format
4 Duration format
5 Password setting for current user.

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1 Default settings for Competition Interception

- Competition |by Duration: set the minimum common time (minutes or %)
between events and competing programs.
- Competition |Minimum duration: select the minimum duration for the competing
programs to display.
2 Default settings for Lead In / Lead Out

- Lead-In/Lead-Out Minutes | Minimum Duration: set the minimum duration for the
events to be taken in account.
- Lead-In/Lead-Out Minutes | Interval: define an interval before and after your
programs selected for the competition. Thus, only events whose start time belongs
to this interval will be shown in the competition output.
3 Default settings for Time Period Interception

- Time Period | interception: set the default minimum common time (minutes or %)
between the chosen time period and the events.

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4.5 MyETV Visual Styles
MyEurodataTV implements a user interface module, allowing you

to switch between several visual styles. Just give it a try!

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Glossary

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5.1 Definition of technical terms
Broadcast(s) Corresponds to an event of a program, that is,

a certain program was broadcasted at a certain time in a
certain channel on a certain date; for example, it was
broadcasted at 19:00 in Channel 1 of day 24 January 2004.
Duplicate (Program) - A duplicate is defined as the same

program name on the same channel (any day).
Country/Region Each country corresponds to a data set

that can be subscribed, entirely or for a part of it. Few
countries have several data sets corresponding to regions. In
reality, they behave like they were separate countries, so when
we talk about countries, we are talking about countries and
regions. They only differ in the labeling/identification.
Level Program data has a field called level. A level 1

program is a magazine (e.g. a childrens program) which
contains several programs at level 2 (teenage sitcom, several
cartoons, etc). Each broadcasted program has a specific level.
Multi-Country - As multi-country we mean the use of data of

several countries and/or data providers for the same analysis.
Genre Each country has a set of codes representing the

genres: for example sport in Germany. This can exist in a
multilevel classification, for example, sport => sport ball
=>sport football.
The genres classification can change over a period of time.In a

specific country, a genres classification is updated from time to
time.
Important note: When you a query over a period with two

different genre classifications, if the user wishes to use a filter
on genres, he will have to select the genres from both
classifications to get complete results.
Genre Group These are virtual genres created and managed

by EurodataTV in the Admin module. The purpose is to have a

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set of common genres that allow a multi-country analysis over

equivalent genres across countries. For example, a genre
called fiction can be a genre group, where for one country it
corresponds to one single genre but in another country it is
compound by two genres.
Target Group These are virtual targets created and

managed by EurodataTV in the Admin module. The purpose is
to have a set of common targets that allow a multi-country
analysis over equivalent targets across countries. For example,
a target called Male 15-35 can be a target group, having or
not a corresponding one on each country database.
Time Period Interception When you run a List/Grid

analysis based on Time periods, you can set an Interception
value to customize your needs. By default, the interception
value is equal to 2 Minutes.
Competition Program competition, that is, the programs

that are broadcasted at the same time as the original program
on other channels. The user may define competition in two
ways:
The default settings (Minutes and Percentage, in the section

Competition Interception) are defined in MyProfile\Settings, tab
Time and Periods .
When you want to change them, you can:

- Either change the default settings in MyProfile\Settings to
apply it.
- Either change it for one specific query only, in List output,
upper bar, option/Competition Interception.
Lead In/Out Programs before (in) or after (out) competing

ones, in chronological terms.
The Lead In or Lead Out can lead to several programs and not
only one program.
The default settings (Minimum duration and Interval) are

defined in MyProfile\Settings, tab Times and Periods .

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When you want to change them you can:

- Either change the default settings in MyProfile\Settings to
apply it for any new query.
- Either change it for one specific query only, in List Output,
upper bar, option/Lead In-Out.
Preliminary data The data provider has the ability to send

data to Mediametrie that is not considered final and complete.
EurodataTV, through the use of the Converter module, can tag
the corresponding date range as preliminary, reflecting this
information to the clients application that can use this data,
but should warn the user about it being preliminary and not
final data.
Timeband Data The data provider may also provide quarter

hour data, typically a set of virtual broadcasts, called time
divisions, with associated audiences. For example, ranging
from 02:00-02:15, 02:15-02:30, 02:30-02:45,.., 25:45-26:00.
Although most of this type of data is available of 15 minutes

split, it can be available with other splits, like 1 or 5 minutes.
TV Day Concept Each data source from a data provider has

a specific start and end time of the day. So, each program
aired has a different time representation from country to
country. For instance, one country considers the TV Day from
02:00 to 26:00, and another one from 03:00 to 27:00 instead
of the common 00:00 to 24:00 (Reference Time). The data
must keep this singular representation in a single country
analysis, but must also have a common representation in order
to be used in a multi-country.

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5.2 Indicators
Indicators are variables that are computed using certain data fields
corresponding to media audience values. Where a single formula is
available for computation for a single broadcasted program record,
some rules must be taken in account when working with totals or
averaging of several broadcasted program records.
Formulas to use for a single broadcast record (program or quarter
hour)
Average audience rate (Rat%): part of a broadcast watched by
a target
Ex: a person older than 15 years watched in average 9% of the
program journal TV
Individual average time viewing (Ivt):
Time average spent watching a channel by a set of individuals
during a period. IVT is given in minutes.
For a specific program: Ivt(target) = [rat% (target) * programs

duration(in sec)] / 60 /100
Average audience in thousands individuals (Rat#): number

of viewers in thousands of a particular broadcast on a specific day
and channel.
Ex: The movie "Gladiator" has been watched by 1521 thousand of
people on the channel "SVT1" in Sweden.
Audience share (Shr%): part of broadcast audience in the
global TV audience
Ex: Le program "journal de 20h" had 25% of listeners as
individuals 15+.
Total TV rating (TtvRat%): TV average audience in percentage
during a period.
Total TV rating (TtvRat#): TV average audience in thousands

during a period.

73
Affinity (Aff%): average audience rate for a specific target

divided by the average audience rate for the reference target, for a
specific channel and period
Aff% = (rat% target / rat% reference target) x 100
Attractivity (Att%): audience share for a specific target divided

by the audience share for a reference target, for a specific channel
and period
attractivity = (Shr% target / Shr% reference target) x 100
Adhesion index (Pro%): average audience rate for a specific

target divided by the average audience rate for the reference
target, for a specific channel and period
Pro% = (rat# target / rat# reference target) x 100
Reach rate (Rch%): percentage of people who had at least one

contact with the channel C during a specific period (any length of
duration).
Reach in thousands individuals (Rch#): number of people who
had at least one contact with the channel C during a specific period
(any length of duration).
Assiduity (Ass%): proportion of time spent watching the channel
C by a target on a specific period
Assiduity = (rat% / rch%) x 100
Time Spent Viewing (Tsv):

Avg(Tsv min) = ( Avg(Ivt min) / Avg(Rch%) ) x 100

74
Formulas for a set of broadcast records (averages)
1) Rat% (Ratings), Rat#, Ttv Rat% (Total TV), Ttv Rat#

Avg (Indicator%) = (b1_value * b1_length + b2_value *
b2_length) / (b1_length + b2_length)
2) Shr% (market shares)
Avg (Shr%) = ( Avg (Rat#) / Avg (Ttv Rat#) ) * 100
3) Tsv min (Time spent viewing):
Avg(Tsv min) = Avg(Ivt min) / Avg(Rch%)
4) Rch%, Rch# (reach), Ivt min
Avg (Indicator%) = (b1_value + b2_value) / 2
Avg(Indicator min) =(b1_value + b2_value) / 2
5) Aff% (affinity), Att% (attractivity), Pro% (profile),

Ass% (assiduity)
Avg (Aff%) = ( Avg (Rat%) / Avg (Rat%(ref_target)) ) * 100
Avg (Att%) = ( Avg (Shr%) / Avg (Shr%(ref_target)) ) * 100
Avg (Pro%) = ( Avg (Rat#) / Avg (Rat#(ref_target)) ) * 100
Avg(Ass%) = ( Avg(rat%) / Avg(rch%) ) x 100

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Copyright Mediametrie / Eurodata TV Worldwide | All Rights Reserved

EurodataTV Worldwide offers to its TV audience data subscribers a

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List / Grid Module: Working with TV Program Data ................................ 5

1.1.2 How-To: Use additional selection criteria .......................................... 10

1.2 Working with List Module Outputs ........................................ 16

1.2.2 Working on research results: advanced ratings analysis ............ 20

1.3 Working with Programming Grid Module Outputs ................... 24

1.3.2 Working on contents: advanced functions ........................................ 34

Timescale Module: Working with Time Period Data ............................. 39

2.1.2 How-To: using additional selection criteria....................................... 43

2.2 Working with Timescale Module Outputs ................................... 45

2.2.2 Working on contents: advanced functions. ...................................... 49

Batch Module: Saving search criteria to automate analysis .................. 52

My Profile: Customizing MyETV settings ............................................. 57

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Copyright Mediametrie / Eurodata TV Worldwide | All Rights Reserved

List / Grid Module:

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1.1 Defining an analysis with List/Grid Modules

Then, the Definition Window will popup.

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1 All countries/Channels available within your subscription.

2 Countries/Channels selected for the current analysis. Drag and drop to

4 Tab used to add/edit time periods (*).

5 Clear all criteria at once.

6 Access to advanced selection criteria (program search by name, level,

7 Run the query and display the results.

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1Add/remove time periods.

2 Enter one or several time periods

3Options to customize the query:

Time: select the type of time for the query.

Broadcasts / [mm:ss]: select the rules for the time period

Covering (min): retrieve all broadcasts covering at least the specified

Covered by: retrieve all broadcasts having the specified percentage of

Covering (%): retrieve all broadcasts which duration is covering the

Covering and Covered by: retrieve all broadcasts resulting from

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Tip With a Time Period [15:00 18:00], an Interception value

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1.1.2 How-To: Use additional selection criteria

While creating an analysis, you can access useful features through

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Search by Local (Broadcast) Titles

1 Type here the program name you are looking for.

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Search by Original Titles & Complementary

Complementary information is available for some countries in

5 Save/Load/Unload button. Allow the user to save advanced search, and to

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- Genres trees often contain more than 2 or 3 levels. Please be

2 Quick access to functions making the navigation in the genres trees

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Filter by Indicators values.

1Here you can add custom filter on programs by filtering on

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Filter by program's type, level or duration

1Here you can add custom filter on programs level.

2 Add/remove filters on programs type.

3 Add/remove filters on programs duration.

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1.2 Working with List Module Outputs