Professional Documents
Culture Documents
SUMMER INTERNSHIP
PROJECT REPORT
ON
“E-Branding Strategy - A
Revolution”
IN
Submitted To
2009-2011
AFFILIATED TO
(MARKETING)
Roll No : 58(SEM- 3)
(FACULTY GUIDE)
Certificate
This is to certify that Mr. KEYUR D. VASAVA have been working
on project – titled “E-Branding Strategy- A Revolution” at
“Hikepar League”, for the partial fulfillment of award of Summer
Training of MBA. He has commenced his work from 14th June,
2010 to 24th July, 2010 under my supervision and guidance and
has completed the module to our satisfaction and requirement.
He worked sincerely and regularly during his project, overall
performance was found satisfactory. I wish him success in his
professional career in the future.
Authorized Signatory
DECLARATION
I Hitesh Kumar J. Parmar here by declared that summer project
title “E-Marketing” based on original piece of work done by me
for the fulfillment of the award of the degree of Master of
Business Administration to Sigma Institute of Management
Studies. And whatever information has been taken from my
sources had been duly acknowledged.
Keyur vasava
ABSTRACT
This project is all about the E-Branding strategy
adopted by company in today’s fast moving world & how
they expand their market, how they reach to their
customer & give them an easy way to do business & thus
establish better relationship by providing then time
saving & fast online trading/business opportunity. First for
this company has to check from all side, study the
competitors, make sure about the objective of company,
the benefit it is going to do, analyze the current situation.
Because one side it save company cost, build relation
with client, other side an inappropriate site, move & e-
branding strategy can Harm Company long establish
reputation.
EXECUTIVE SUMMARY
This summer project is prepared on “E-Branding Strategy- A
Revolution” as a part of MBA curriculum. This descriptive
research report examines how the impact of internet changes
marketing view of corporate leaders in today’s world.
As this report is concerned with marketing management, it
mainly includes “concepts” & “strategies”, “tools”, and factors
affecting to E-Branding.