Professional Documents
Culture Documents
SYNOPSIS
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TITLE OF THE PROJECT
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product of the Toyota Kirloskar company.
collected
RESEARCH METHODOLOGY:
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The main sources used for the data collection are from the website of the
The sources for the information is also collected by visiting the Toyota
The two kinds of data collection used for the study of effectiveness of
advertising are :
a. Primary data
b. Secondary data
a. Primary Data:
direct communication with the respondent in one or the other form. The
research.
Primary data are basically the first hand information collected through
b. Secondary data:
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Secondary data is used to strengthen the primary data by referring the
SAMPLE SIZE:
The sample size for the data collection is 100 customers in Toyota
SAMPLING TECHNIQUE:
a sample size.
RESEARCH TOOLS:
The research tools for collection of the data are direct observation, direct
camaign.
CHAPTER SCHEME:
This gives the view of the project report and mentions the outline of the
chapters.
Effectiveness.
This chapter contains few informations about the Toyota Kirloskar Motors
Future prospectus/growth.
This chapter contains the title of the table, data table, analysis of the
collected .
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This chapter contains findings, suggestions and conclusions of the
ANNEXURE
Ltd.
BIBLIOGRAPHY
Internet websites
www.toyotabharat.com
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