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2001
2014
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2003
2001 2003
Blumler Katz
Use and Gratification Theory
Barthes1973
Stuart Hall /
Morley Morley
2003 Morley
Stuart
Hall1980encoding decoding model
Hall
Fiske1986
dominant audience
Abercrombie 2004
2000
6
Fiske1989
Abercrombie 2004
1.
18
Morely1986
Morely
Lewis, 1991
7
Hoboson
Morely1986
Abercrombie1996
2000
2.
Fiske1980the way of seeing
1980
Morley1980
Morley Hall
8
Hall
1980
Hall
Morely
2000
Pecheux1982
interdiscoursePecheux
2004
1995
9
Corner1991
Hoijer, 1990
3.
Hoijer1992
universal experience
cultural experienceprivate
experience
1universal experience
2cultural experience
10
3private experience
Hoijer1990life history
2003
Cohen, 1999
1.
2004
1SimilarityHoffner Cantor1991
2Relevance
Cohen2001Amelie
11
3Star Status
2.
Cohen1999
1Character-Related Factors
2Role Factor
Greenberg1988
Cohen,1999329
1996
12
VCD
2001
2001 3
2001
2002
13
2005
1.
2002
30
2.
2004
2006
2006
3.
2002
14
2002
2005
4.
2005
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Murray
2004
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2005
2002
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2003
16
2002
29
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201551-52
ideographic
Bryman198893-104
20013
Kadushin,1990
in-depthinterviewing
speechevents
Mishler1986b
23
2010
1.
2.
3.
10
ChrisBarker Hall,1981
encoding-decodingmodel
24
polysemic
1.
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25
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