Professional Documents
Culture Documents
An organization cant proclaim to care about the customer and also proclaim that
everything is driven for him or her (the customer), yet at the same time fail to acknowledge
the value of its most important customers, its employees. As an HR consultant, I am concerned
that your company preaches customer service, yet fails to acknowledge value and even dignify
its most important customers, the employees who should be viewed as internal customers.
There is still more humbug in the air because Amazon treats a second significant
grouping of men and women with whom it has dealings its employees with the very
opposite of care and trust, however the people that are treated with the very opposite of care
and trust are tasked with being customer centric people that care about customers (Head,
2014). In order for employees to truly be customer centric, they must first learn about
customer service at home, home being their employer. I propose the elimination of
unconsciously excluding the thoughts, ideas, concerns and issues of your team members and
make the recommendation of instituting an annual employee input survey. This survey will
serve as a platform for your employees to inform you about how they feel theyre being
treated, if their ideas are considered and valued and if they feel that they are truly rewarded for
the job that they do. It is my belief that this approach will tremendously improve the
It is my belief that you should transition from disregarding the thoughts, ideas, concerns
and issues that employees may have but might be fearful of presenting to you due to fear of
retaliation or possibly being terminated to engaging their thoughts, ideas, concerns and issues
having established SHRM for your company. The employee input survey would allow for the
initiation of a SHRM policy. It would allow for the establishment of a partnership between
managers and employees. Working together provides managers and employees a better
understanding of HRM issues, and HRM staff becomes more informed about the needs of the
employees and departments. SHRM is a process that must be implemented throughout the
organization. The goal is to make the SHRM process one that becomes the template for
organizational change and innovation (Pynes, 2009, page 57). In the case of Amazon, the
employee input survey will serve as the template for organizational change and innovation.
In order to set this employee input survey up, we need to begin by establishing some
sort of criteria. We need to decide what questions will be on the survey? What questions do
you think are pertinent to your frontline staff? Essentially with this questioning, we will be
training staff to voice their concerns and in addition to that, well be training managers to be
responsive to the concerns of task. This will be a 3 part module. The first part will entail the
staff actually taking the survey. The second part of the module will entail us gathering the
information received from the survey and the 3rd part will be the presentation of the results of
the survey to the staff along with management and the staff collectively coming up with
SURVEY QUESTIONS
I have faith and trust that the information from this survey will be used to make
improvements
Am I satisfied with the recognition that I receive for doing a good job?
online database that allows employees to take the survey online during their free time.
We will then tally up the results. Once weve received all of the results, well provide
Amazon leadership with a summary of the results. We will break the results down by
strengths and weaknesses. Well identify 6 strengths that Amazon has scored notably well
on. Well also identify 6 weaknesses in which scores were particularly low on.
The areas for improvement on the survey will serve as talking points and action items
for the management teams of Amazon. The action item/planning piece is essentially part 2
Module 2
Identify 1 area of focus based on the survey results. This should essentially be
the lowest scoring item or a cluster of low scoring items that fit within a theme.
Both managers and front line staff should work together in identifying 2 possible
solutions to whatever the area of focus is that has been identified. The solution
course of the year that serves as a platform for both management and staff to
point presentation. High level people value presentations that are factual and get
straight to the point. The presentation will highlight many of the employee concerns
that we noted. We should start by presenting the article Worse than Wal-mart:
Amazons sick brutality and secret history of ruthlessly intimidating workers. The
purpose of presenting the article and findings from it would be to compel the top
executives. We want to show them how their current employment conditions are
dress in disguise and work alongside their frontline staff members. The goal of the show
is for executives to experience what their frontline staff deals with on a day to day basis
with the hopes that the experience compels them to improve the working conditions of
the staff that report to them. Having reviewed the article, we feel that it is very
The Undercover Boss approach will entail the senior level leadership members
spending one week working alongside frontline staff. They will enter the establishments
as new employees needing to be trained. We prefer that this experiment be done after
the employees have taken the employee input surveys. The thinking is that the
experience of the senior level people (working alongside frontline staff) will prove to be
significant as it pertains to insuring the frontline staff that management on all levels are
interested, engaged and buying into the concept of creating a better workplace for their
employees. The experience will also help with action planning, making changes and
sustaining improvement. We want the employees to buy in. What better way for
them to buy into this initiative of change than for them to see company executives
working in the same conditions as them and under the same scrutiny?
Finally, after all of the executives have worked alongside the staff for the week,
multiple meetings will need to be conducted. These meetings will comprise of frontline
staff, supervisors/managers and executives. The executives will then reveal themselves
to the frontline staff. They will speak on their experiences in regards to the week that
was spent working. In addition to this, they will speak to the staff about the results of
the input survey. Executives will then task supervisors/managers with following through
on the action planning piece of the survey. Executives should check in with supervisors
on a quarterly basis to see what the progress of the action planning has been and what
Pynes, J. (2009). Human resources management for public and nonprofit organizations: A
strategic approach. San Francisco, CA: Jossey-Bass.
Worse than Wal-Mart: Amazons sick brutality and secret history of ruthlessly intimidating
workers. (n.d.). Retrieved May 06, 2016, from
http://www.salon.com/2014/02/23/worse_than_wal_mart_amazons_sick_brutality_and_secret_hi
story_of_ruthlessly_intimidating_workers/