situation & competition analysis

t.g.
goals - branding
communication - advertising, public relations and direct marketing, are great for
reaching cold prospects,
email, loyalty programs and customer appreciation events
combine outdoor billboards, print advertising and online local searches to reach
cold prospects but use email to contact your warm prospects

sites where startups visit

budget

--------------------------------

brand strength = reputation x visibility

1. align business objectives

2. communicate - logo, tagline, site

BRAND PROMISE - position

BRAND STORY - communicate
INNOVATION SURPRISE - prod pipeline
PURCHASE MOMENT - sell & retaining
HAPPY EXPERIENCES - ops & culture

--------------

Investopad (NCR)
open platform for tech entrepreneurs, enables interaction betwn ecosystem(Startups,
Designers, Engineers, Marketers) & investment side (accelerator, funds, angel
investors, mentors)

When mentors sign up, they have to indicate their areas of expertise, experience
and market-specific knowledge

--------------------

NASSCOMM 10k

- recognized & diverse pool of mentors

LSE

TES