Competition strategy

choosing Product Differentiation as our competition strategy is the way we can compete in LED
market

LED TEK COMPETITIVE ADVANTAGE

1- 9W LED BULB 3 DIFFERENT WATTAGE CONSUPMTION depending on how much light is

demanded at the moment
2- SAVE MORE THAN 50 % OF ELECTRIC CONSUMPTION THAN ALL COMPETITORS

GROWTH STRATEGY

In order to achieve our marketing objectives, we will apply the market penetration as our
growth strategy through more aggressive promotion and distribution.
This can be accomplished by:
i- Increase in promotion and distribution support; making promotion and bonus programs for
the distributors in order to encourage them to sell more products and raise our product
awareness and finding new distribution channels in not already covered provinces
ii- product refinements: The Research and Development department in the company
are Researching latest LED technology reports in order to be market leader in terms of
development