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Pokemon Go is the first widely popular AR game of its kind -- but it could be
the model for completely new ways of interacting with consumers and
creating communities online and in real life. For example, perhaps brands
could create their own AR games, partner with AR game developers or
purchase sponsorships or offer in-app purchases within other companies' AR
games. Just as companies can buy ads on Facebook, maybe soon it will be
possible for companies to buy ads within Pokemon Go, or create
sponsored/branded Pokemon characters, or create other ways to cost-
effectively engage with the audiences on the Pokemon Go platform. There
are wide new possibilities for how to communicate and engage with
customers in this new AR space. Pokemon Go is exciting in part because its
opening up new possibilities of consumer behavior -- and brands need to be
ready to evolve along with the technology.
Disadvantages of Pokmon Go
The game drains your battery very much. As the Pokmon Go uses a lot of
resources and sensors at once, it will eat your battery. The best idea to continue
playing this game would be to have a power bank with you all the time.
You may get injured. News has been emerging ever since the launch of the game
on people getting injured because they are staring into their mobile screens and
walking to play the game.
There is a good chance that you will get addicted to this game. Say if you are an
addict, it will eventually result in wastage of your precious time.