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Global Surfactants Market


(2016 - 2021)

Mordor Intelligence
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Global Surfactants Market

TABLE OF CONTENTS

1. Introduction

1.1 Description

1.2 Research Methodology

1.3 Scope of the Study

2. Executive Summary

3. Market Insights

3.1 Current Market Scenario

3.2 Industry Value Chain Analysis

3.3 Industry Attractiveness Porters Five Forces Analysis

3.3.1 Bargaining Power of Suppliers

3.3.2 Bargaining Power of Buyers

3.3.3 Threat of New Entrants

3.3.4 Threat of Substitute Products and Services

3.3.5 Degree of Competition

4. Market Dynamics

4.1 Drivers

4.1.1 Increased Availability of Shale Gas Reserves for the Production of Synthetic
Surfactants

4.1.2 Increased Applicability in Personal Care Industry

4.1.3 Growth of the Global Oleochemicals Market for Production of Bio-Based Surfactants

4.1.4 Increase in Urbanization

4.2 Restraints

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4.2.1 High Raw-Material Prices for Production of Bio-Based Surfactants

4.2.2 Stringent Environmental Regulations

4.3 Opportunities

4.3.1 Possible Innovations in the Applications of Specialty Surfactants

4.3.2 Expansion of Application Base for Biosurfactants

5. Market Segmentation and Analysis

5.1 By Type

5.1.1 Anionic Surfactants

5.1.1.1 Linear Alkylbenzene Sulfolane (LAS or LABS)

5.1.1.2 Alcohol Ethoxysulfates (AES)

5.1.1.3 Alpha Olefin Sulfonates (AOS)

5.1.1.4 Secondary Alkane Sulfonate (SAS)

5.1.1.5 Methyl Ester Sulfonates (MES)

5.1.1.6 Sulfosuccinates

5.1.1.7 Others

5.1.2 Cationic Surfactants

5.1.2.1 Fatty Amine Oxides

5.1.2.2 Amines

5.1.2.3 Quaternary Ammonium Compounds

5.1.2.4 Others

5.1.3 Non-Ionic Surfactants

5.1.3.1 Alcohol Ethoxylates

5.1.3.2 Fatty Alkanolamides

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5.1.3.3 Glycerol Derivatives

5.1.3.4 Amine Oxides

5.1.3.5 Others

5.1.4 Amphoteric Surfactants

5.1.5 Silicone Surfactants

5.1.6 Others (Fluoropolymers Surfactants)

5.2 By Origin

5.2.1 Synthetic Surfactants

5.2.2 Bio-Based Surfactants

5.2.2.1 Chemically-Synthesized Bio-Based Surfactants

5.2.2.1.1 Sucrose Esters

5.2.2.1.2 Alkyl Polyglycosides

5.2.2.1.3 Fatty Acid Glucamides

5.2.2.1.4 Sorbitan Esters

5.2.2.1.5 Others

5.2.2.2 Biosurfactants

5.2.2.2.1 Glycolipids

5.2.2.2.2 Fatty Acids, Phospholipids, Neutral Lipids

5.2.2.2.3 Lipopeptides

5.2.2.2.4 Polymeric Biosurfactants

5.2.2.2.5 Others

5.3 By Application

5.3.1 Soap and Detergents

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5.3.2 Personal Care

5.3.3 Lubricants and Fuel Additives

5.3.4 Industry & Institutional Cleaning

5.3.5 Food Processing

5.3.6 Oilfield Chemicals

5.3.7 Agricultural Chemicals

5.3.8 Textile Industry

5.3.9 Elastomers and Plastics

5.3.10 Paints and Coatings

5.3.11 Others

6. Regional Market Analysis (Market size, growth and forecast)

6.1 Asia-Pacific

6.1.1 China

6.1.2 India

6.1.3 Japan

6.1.4 South Korea

6.1.5 Australia

6.1.6 Rest of Asia-Pacific

6.2 North America

6.2.1 United States

6.2.2 Canada

6.2.3 Mexico

6.2.4 Rest of North America

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6.3 Europe

6.3.1 Germany

6.3.2 United Kingdom

6.3.3 Italy

6.3.4 Spain

6.3.5 France

6.3.6 Rest of Europe

6.4 South America

6.4.1 Brazil

6.4.2 Argentina

6.4.3 Rest of South America

6.5 Middle-East and Africa

6.5.1 Saudi Arabia

6.5.2 South Africa

6.5.3 Rest of Middle East and Africa

7. Competitive Landscape

7.1 Mergers & Acquisitions

7.2 Joint Ventures, Collaborations and Agreements

7.3 Market Share Analysis

7.4 Strategies Adopted by Leading Players

8. Company Profiles

8.1 BASF SE

8.2 Dow Chemical Company

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8.3 Unilever Group

8.4 Henkel AG & Company, KGaA

8.5 Clariant

8.6 Dow Corning

8.7 Bayer AG

8.8 Procter & Gamble Co.

8.9 Stepan Company

8.10 DuPont

8.11 Huntsman Corporation

8.12 Kao Corporation

8.13 Akzo Nobel N.V.

8.14 Petroferm Incorporated

8.15 Ashland Incorporated

8.16 Sasol Limited

8.17 The 3M Company

8.18 International Specialty Holdings, Inc.

8.19 Evonik Industries AG

8.20 McIntyre Group

8.21 Pilot Chemical

(*List not exhaustive)

9. Disclaimer

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1. INTRODUCTION

1.1 DESCRIPTION

The global surfactants market, by revenue, is estimated at USD XX.XX billion for 2016 and is projected to
reach USD XX.XX billion by 2021, witnessing a moderate CAGR of 3.97%.

Surfactants mean surface active agents that are used in cleaning, wetting, dispersing, emulsifying,
foaming as anti-foaming agents, in many practical applications, such as detergents, fabric softeners,
emulsions, paints, adhesives, inks, biocides, cosmetics, among others. Applications of surfactants in
various end-user applications and increased awareness of bio-based surfactants govern the market size
and dynamics of the global surfactants market.

The global surfactants market is driven by various factors, primarily the increased shale gas availability,
increased awareness of bio-based substrates and growth of personal care industry. However, stringent
environmental regulations and high raw material prices for bio-surfactant production are likely to restrict
the overall growth of the surfactants market.

This report classifies the global surfactants market by type, into anionic, cationic, amphoteric, non-ionic,
silicones and fluorosurfactants, with anionic and non-ionic surfactants, together, projected to account for
the largest share of the global demand for surfactants in 2016. While anionic detergents have an average
growth, non-ionic and amphoteric surfactants are expected to witness the highest growth during the
forecast period because of the growing need of masses to use milder and better quality products. The
high level of competition between the key players in this market benefits the overall market, by way of
new product developments and innovations. The top personal care product manufacturers tend to
purchase high-quality surfactants from the key manufacturers, in order to manufacture better end
products.

Based on their origin, surfactants are also classified into synthetic and bio-based. The high cost of bio-
based surfactants, currently, is expected to restrict the surfactants market growth. Hence, the

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development and commercialization of cost-effective bio-based surfactants is expected to open a major


growth opportunity for the overall market, by origin. Low cost of synthetic surfactants and easy availability
is a significant growth driver, however, fluctuating prices of key feedstock materials is a major concern
for the manufacturers. Expansion of application base of surfactants is also expected to provide new
growth opportunities for the surfactant manufacturers.

With an approximate 39% share of the global consumption, Asia-Pacific is the largest surfactant market,
followed by North America and Europe. The Asia-Pacific countries are expected to increase their shares
in the global surfactant market, mainly at the expense of Europe and North America. In addition, South
America is expected to witness a strong growth, predominantly, because of massive increase in
production and consumption of surfactants in Brazil.

Concerns over pollution and biodegradability of products is a growing trend, both from government
agencies and buyer side. In water bodies, non-degradable chemical concentration is bio magnified at each
tropic level. Companies have to adhere to the non-toxicity and waste products norms. Legislation on
detergents permits improved protection of the environment by safeguarding water systems from the
harmful effects of certain substances that are found in detergents. Consumers are safeguarded through
complete labeling to include any substance that could cause allergies. The high growth rate of bio-based
surfactants also points to this trend.

One of the major drivers for the bio-based surfactant market is increased awareness among consumers
toward eco-friendly products, mainly in Europe and North America. However, the current high cost of bio-
based surfactants is expected to restrict the market growth of surfactants. Hence, the development and
commercialization of cost-effective bio-based surfactants is expected to open a major growth
opportunity. Low cost of synthetic surfactants and easy availability is a significant growth driver.
However, fluctuating prices of key feedstock materials is a major concern for the manufacturers.
Expansion of application base of surfactants is also expected to provide new growth opportunities for the
surfactant manufacturers.

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1.2 RESEARCH METHODOLOGY

INTRODUCTION

The research process adopted for this entire study is a highly structured two stage process: size
estimation of the review period, and the market engineering for the forecast period of the global, country
and segment-level data that lead to the Data Generation Process (DGP) for the studied variables. The size
estimations were carried out through multiple bottom-up & top-down approaches. The bottom-up
approach includes the examining of historical revenues of key players, studying the size of the
applications, value and supply-chain analysis, end-user demand, which are then cross-validated by
secondary and primary resources. The top-down approach is an astute research process where the global
market sizing is carried out through the secondary research, validated by primary industry experts.

In this report, for analyzing the future trends for the studied market during the forecast period, we have
incorporated rigorous statistical and econometric methods, further scrutinized by secondary, primary
sources and by our in-house experts supported through our extensive data intelligence repository. The
market is studied holistically from both demand
and supply-side perspectives. This is carried out
Secondary to analyze the end-user and producer behavior
Research
patterns in the review period that affect the

Expert Primary price, demand and consumption trends. As the


Validation Research
Market study demands analyzing the long-run nature of
Engineering the market, the identification of factors
influencing the market is based on the
Value-Supply
Econometric fundamentality of the market that is studied.
Chain
Modelling
Analysis Through secondary and primary research, the
factors that are endogenous & exogenous in
nature are identified, and they are transformed to quantitative data through data extraction and further
applied for inferential purpose.

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ANALYSIS METHODOLOGY

Technology / Market Definition Segmentation


Market
Identification Key Countries / Mapping of Key
Regions Players

Study Structure

Data Extraction Process

Value / Supply Validation of Market Top-Down


Data Corroboration
Chain Analysis Size Estimates Approach

Analysis
Identification Consumer Bottom-Up
(Econometric Forecast
Modelling + Secondary of Exogenous Behaviour Approach
Research + Expert) Factors Analysis
Verification) Market Dynamics Segment
Recent Market and Region-
Inference
Developments wise Market
Data Generation Process Market Structure
(DGP) and Forecasts / Competitive Size
Analysis
Landscaping Forecasting
Info-graphical and
Comprehensive
Presentation of Inferences
and Estimates

Competitive
Market Share Market Sizing
Landscape

Company Porters Five


Market Structure
Profiles Forces Analysis

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STUDY PHASES

Secondary Primary Discussion Econometric Expert Data Report


Research Research Guide Modelling Validation Triangulation Writing

SECONDARY RESEARCH

The first phase of the research process is an extensive secondary research and identification of the
related intelligence from our data repository on the study market. Secondary data is compiled from
various database such as industry bodies, associations, journals, company annual reports, white papers
and research publications by recognized industry experts, paid data sources and other published
literature. Data regarding the business plans and strategies of the companies are derived from the recent
annual/investor reports of key industry players for qualitative comparisons and analysis; financial data of
these companies sourced primarily from Industry Association & Stock Exchange Filings to maintain a
standard benchmark.

DISCUSSION GUIDE

A next phase is preparing an exhaustive discussion guide. The primary purpose of this phase is for
extracting qualitative information regarding the market from the key industry leaders. Such collated
information is further carried out for quantitative analysis. The document helps in identifying the major
segments, market factors such as drivers, restraints, challenges, key economic factors, interaction
between the players, supply-value chain structure, bottom-up and top-down nature of the market,
competitive landscape, recent long-run and short-run strategic developments, and market share of the
key players. The document helps in deciding the scope and deliverables of the study in terms of the
requirement of the market.

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ECONOMETRIC MODELLING

The next phase is market engineering, which involves analyzing the collected data, market breakdown
and forecasting. Macro & micro economic indicators, which are exogenous & endogenous in nature are
identified, through causal & correlation analysis, which are
further analyzed with the study variable for deriving the
statistical inferences on the study market. A structural
forecast model is developed in the process, and the most
statistically reliable model was considered for the
forecasting purpose. Methods such as Markov Chain and
Monte Carlo simulation are used to estimate the dynamics between the sub-segments. Such attained
data points are verified by the process of data triangulation which includes expert opinions and primary
sources, to validate the numbers and arrive at close estimates. Following data validation, the analysts
begin to write the report. They garner insights from data and forecasts, which are then drawn to visualize
the entire ecosystem in a single report.

EXPERT VALIDATION

The final phase before the report writing is the expert validation, where, the estimated and projected
values through data triangulation are cross-validated through market experts or the key industry people.
They can be senior researchers, Directors, CFOs, CEOs. The cross-validated estimates are finally approved
by the in-house experts.

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3. SURFACTANTS MARKET

3.3 INDUSTRY ATTRACTIVENESS PORTERS FIVE FORCES ANALYSIS

3.3.5 DEGREE OF COMPETITION

Degree Of Competition (Sample Chart)

Sustainable competitive
advantage through innovation
10

6 Competition between online


Degree of transparency
and offline companies
4

Firm concentration ratio Level of advertising expense

Powerful competitive strategy

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4. MARKET DYNAMICS

4.1 DRIVERS

4.1.1 INCREASED AVAILABILITY OF SHALE GAS RESERVES FOR THE PRODUCTION OF SYNTHETIC
SURFACTANTS.

Synthetic (petrochemical-based) surfactants, derived typically from petroleum feedstock, are much
cheaper and easily available compared to bio-based surfactants. Moreover, the price volatility and
complicated supply-demand scenarios regarding raw materials for these surfactants have always acted
as a major hindrance to the growth of the global surfactants market. However, increased availability and
commercialization of shale gas production and its derivatives in the recent years, has made it possible to
mitigate the risk of high raw material prices for synthetic surfactants.

Availability of shale gas reserves

According to the United States Energy Information Administration, the natural gas production, globally,
was 342 billion cubic feet per day (bcf/d) in 2015 and is forecasted to reach around 550 bcf/d by 2040.
The largest component of this growth is due to the increase of natural gas production from shale oil
reserves, ranging from 42 bcf/d in 2015 to about 170 bcf/d in 2040, accounting for 30% of the world
natural gas production by the end of the forecast period.

Currently, only four countries, the United States, Canada, China and Argentina account for commercial
shale gas production. Technological improvements during the forecast period are expected to boost the
development of shale resources in other countries, predominantly in Mexico and Algeria. Put together,
these countries are expected to constitute to around 70% of the global shale gas production by 2040.

In the United States, shale gas production has accounted to almost half of the domestic natural gas
production. Besides United States, China has been among the first countries outside North America, to
develop shale resources. The United States Energy Information has estimated that shale gas will account
for almost 40% of the nations natural gas production by 2040. Foreign investments in Argentine shale

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gas production is increasing and the current shortages of specialized rigs and fracturing equipment are
expected to be resolved. Algeria has begun a pilot shale gas well project and also developed a 20-year
investment plan to produce shale gas commercially, by 2020. Mexico is expanding its pipeline capacity to
import low-priced natural gas from the United States. Mexico is expected to begin producing shale gas
commercially after 2030, with shale volumes contributing to more than 75% of its natural gas production
by 2040.

Unproved wet shale gas technically recoverable resources (TRR)


2013
1800 1688
1600
1400
Trillion Cubic Feet

1200 1115
1000 802
800 707
573 545 567
600 437
400 245
137 148 105 167
200 51 39 96
26
0

Source: US Energy Information Administration (EIA)

Moreover, major players like China have invested heavily in joint ventures in the United States shale plays.
China's financial involvement represents 20% of the total foreign investment in United States shale
operations. Due to the increased availability of shale gas resources and constant technological
advancements in drilling and exploration activities, the production of natural gas is forecasted to increase
drastically, thereby, increasing the availability of feedstock for surfactant production. Prolific
commercialisation of natural gas production from shale gas is expected to increase the market conditions
of the global surfactant market.

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4.3 OPPORTUNITIES

4.3.2 EXPANSION OF APPLICATION BASE FOR BIOSURFACTANTS

Biosurfactants are eco-friendly products and are considered to be successful substitutes for synthetic
chemical surfactants, in most applications. Their applications range from agriculture to oil & gas
industries, food processing, cosmetics & personal care, pharmaceuticals and soaps & detergents, among
others.

In the food industry, biosurfactants find application in decreasing surface tension leading to formation of
emulsions. They are also used to improve constancy and texture of fatty-products, and also in production
of baked products and ice cream. With increase in population around the world and stringent rules
regarding chemicals in food, biosurfactants are likely to witness more applications in the food industry.

There is a large amount of research going on, currently, for finding applications for biosurfactants. Kemin
recently launched a new naturally-derived liquid bio-surfactant that can be added directly to oil or fat line
in the process of feed production. It enhances the oil efficacy and helps standardize the energy value.
This improves digestion and absorption of nutrients.

AGAE Technologies, LLC an Oregon-based specialty chemical company, introduced an aqueous cleaning
mixture for diesel particulate matter that cleans the particulate matter formed, using rhamnolipid
biosurfactant. With the rules over vehicle emissions getting stricter around the world, the use of such
technologies is on rise.

The rise in demand for bio products, in the wake of harmful effects of synthetic surfactants, has led to the
rise in their usage in numerous applications. The application base of biosurfactants is increasing with the
industries, such as textile, paints & coatings, plastics, among others using synthetic surfactants,
switching to biosurfactants to provide eco-friendly solutions to consumers.

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5. MARKET SEGMENTATION

5.1 BY TYPE

Global Surfactant Market, by Type, 2013-2021 (in USD billion)

Type 2013 2014 2015 2016 2021 CAGR (2016-2021)

Anionic Surfactants XX XX XX XX XX XX

Cationic Surfactants XX XX XX XX XX XX

Non-Ionic Surfactants XX XX XX XX XX XX

Amphoteric Surfactants XX XX XX XX XX XX

Others XX XX XX XX XX XX

Total XX XX XX XX XX 3.93%

5.1.1 ANIONIC SURFACTANTS

Global Anionic Surfactants Market, by Type, 2013-2021 (in USD billion)

Polymers 2013 2014 2015 2016 2021 CAGR (2016-2021)

Linear Alkylbenzene Sulfonate (LAS or LABS) XX XX XX XX XX XX

Alkyl/Alcohol Ethoxysulfates (AES) XX XX XX XX XX XX

Alpha Olefin Sulfonates (AOS) XX XX XX XX XX XX

Methyl Ester Sulfonates (MES) XX XX XX XX XX XX

Sulfosuccinates XX XX XX XX XX XX

Others XX XX XX XX XX XX

Total XX XX XX XX XX XX

The global anionic surfactants market was valued at USD XX billion in 2016 and is projected to reach USD
XX billion by 2021, growing at a CAGR of XX% during the forecast period (2016-2021).

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An anionic surfactant is a macromolecule, which acts as an active surface agent to lower the surface
tension of liquids. This allows them to bind to impurities and particles that are suspended in the liquid,
which makes them effective cleaning agents in water. In small concentrations, they can also cause the
foaming of compounds in water by creating large numbers of small bubbles of gas, and this makes them
effective in cosmetics, such as shampoo, toothpaste and in fire-suppressing agents.

Anionic surfactants account for the largest share of the surfactants market. Volatile crude oil prices and
environmental regulations are expected to increase the demand for anionic surfactants. In terms of
volume, the three largest anionic surfactants were alpha-olefin sulfonates, linear alkylbenzene sulfonates
and alcohol ethoxysulfates. All these anionic surfactants are ethylene-based, which is a petrochemical
derivative. Anionic surfactants include Alcohol Ethoxysulfates (AES) and Methyl Ester Sulfonates (MES).
MES is produced from palm oil and alcohol ether sulfate is produced from coconut oil. In terms of
properties, anionic surfactants have all the desirable properties that are required for personal care and
detergent products.

Key restraints for the synthetic surfactants market are the volatile raw material prices and environment
regulations, these factors act as drivers for the biosurfactant market. Anionic surfactants are largely
ethylene-based and hence, are prone to price and supply fluctuations. An increase in production cost of
these surfactants, due to raw material price fluctuation, has affected the profit margins of synthetic
surfactants. This volatility of supply and price fluctuation in the pricing of these products made it difficult
for the surfactant producers to transfer price burden onto their customers, which, otherwise, put them
into the risk of losing the market share. The current market demand for environment-friendly alternatives
has led to boost the demand for bio-based anionic surfactants. All these aspects are anticipated to drive
the market for bio-based anionic surfactants in the near future. However, high comparative prices and
technological constraints are likely to act as restraints to the growth of the anionic surfactants market.

North America, Europe and Japan contribute to a larger share of the demand for anionic surfactants. In
these regions, consumers are more aware about the environmental benefits of these products and tend
to prefer environment-friendly alternatives. Moreover, environment regulations in these regions have led

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to an increase in demand for anionic surfactants. The demand for anionic surfactants in Asia-Pacific is
also anticipated to witness strong growth over the next few years. High price and supply fluctuations of
petrochemical products and reducing dependence on crude oil are likely to drive the demand for anionic
surfactants.

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5.3 BY APPLICATION

Global Surfactants Market, by Application, 2013-2021 (in USD Billion)

Application 2013 2014 2015 2016 2021 CAGR (2016-2021)

Soap & Detergents XX XX XX XX XX XX

Personal Care XX XX XX XX XX XX

Lubricants & Fuel Additives XX XX XX XX XX XX

Industry & Institutional Cleaning XX XX XX XX XX XX

Oilfield Chemicals XX XX XX XX XX XX

Agricultural Chemicals XX XX XX XX XX XX

Textile Industry XX XX XX XX XX XX

Elastomers & Plastics XX XX XX XX XX XX

Paints & Coatings XX XX XX XX XX XX

Others XX XX XX XX XX XX

Total XX XX XX XX XX 3.93%

Global Surfactants Market Segmentation, by Application

Soap and Detergents

Personal Care

Lubricants and Fuel Additives

Industry & Institutional Cleaning

Food Processing

Oilfield Chemicals

Agricultural Chemicals

Textile Industry

Elastomers and Plastics

Paints and Coatings

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5.3.2 PERSONAL CARE

The global surfactants market, by applications in personal care, is valued at USD XX billion for 2016 and
is projected to reach USD XX billion by 2021, growing at a CAGR of XX% during the forecast period (2016-
2021). Personal care applications, among other surfactant applications, are expected to witness the
highest growth rate during the forecast period. The growing demand for new innovative products, such
as anti-aging creams and make-up is expected to drive the demand for personal care applications of
surfactants.

Surfactants are used in many cosmetics as foaming agents, cleansers, emulsifiers, conditioners and
solubilizers or dispersants. A single surfactant molecule has two ends; one that is attracted to water
(hydrophilic) and the other to oil (hydrophobic). Each end of the molecule can associate with a different
environment and bridging them, hence solubilizing one in the other, enabling dirt and oil molecules to
loosen and dissolve in water.

Soaps are common surfactants, but are seldom used in cleansers and shampoos because of their residue.
Sodium lauryl sulfate and sodium laureth sulfate, which are very effective cleansers, remain to be the
most common non-soap surfactants.

Many modern surfactants are made from oleochemicals (vegetable-derived), rather than petrochemicals
and are also biodegradable. Oleochemicals or fats that are used to synthesize these surfactants, include
palm and coconut oils.

Lactylates (sodium lauroyl and sodium stearoyl) are food-grade emulsifiers, made from coconut oil and
milk sugar. They are great moisturizers and provide extended fragrance release. Other natural surfactants
include lauryl glucose carboxylate, which provides added foaming ability. Glutamate surfactants, such as
disodium cocoyl glutamate and sodium cocoyl glutamate are mild and made from amino acids. They
provide fine lather, good cleansing and are rapidly biodegradable. Vegetable proteins can also be a basis
for surfactants, such as potassium undecylenoyl hydrolyzed soy protein and sodium lauroyl oat amino
acids.

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6. REGIONAL MARKET ANALYSIS

Global Surfactants Market, by Region, 2013-2021 (in USD billion)

Region 2013 2014 2015 2016 2021 CAGR (2016-2021)

Asia-Pacific XX XX XX XX XX XX

North America XX XX XX XX XX XX

Europe XX XX XX XX XX XX

South America XX XX XX XX XX XX

Middle-East and Africa XX XX XX XX XX XX

Total XX XX XX XX XX 3.93%

6.1 ASIA-PACIFIC

Asia-Pacific Specialty Polymers Market, by Country, 2013-2021 (in USD billion)

Country 2013 2014 2015 2016 2021 CAGR (2016-2021)

China XX XX XX XX XX XX

India XX XX XX XX XX XX

Japan XX XX XX XX XX XX

South Korea XX XX XX XX XX XX

Rest of Asia-Pacific XX XX XX XX XX XX

Total XX XX XX XX XX XX

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6.1.2 INDIA

In India, the buoyant middleclass is beginning to break from traditional lifestyles. Better, faster and easier
appeals to a new generation, along with growing disposable income, provides an attractive base to
promote upscale products. Consumer products, which can use both commodity and specialty
surfactants, are being revolutionized in the Indian market.

The ease of doing business in India is being restructured and has fundamentally changed from the last
10 years. The lowering of the protective tariff structure reflects the need for a globally-competitive market,
which is fostering increased opportunities in the surfactants industry.

Growing consumerism is spurring demand for personal care products, which in turn, is driving the
related surfactants market in India. Specialty surfactants used in the personal, home care and industrial
segments have made a foray into the Indian market and are expected to continue to drive sales in these
segments, where product innovation is key for growth.

With Fast Moving Consumer Goods (FMCG) companies riding on these innovations to penetrate the
potentially-enormous personal care market in India with approximately 750 million and growing users,
new avenues for the use of surfactants are expected to open up. The average Indian consumer has a
wider product and price bracket to choose from, which augurs well for the surfactants market for personal
care applications.

However, being a price-sensitive market, escalating raw material costs and the subsequent increase in
product prices may dampen consumer interest in expensive product innovations and may impede new
product development in this sector.

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7. COMPETITIVE LANDSCAPE

7.3 MARKET SHARE ANALYSIS

Market Share Analysis (Sample Chart)

BASF AG

Dow Chemicals

XX

Huntsman Corp

YY

Clariant AG

Others

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8. COMPANY PROFILES (OVERVIEW, FINANCIALS, PRODUCTS AND


SERVICES, AND RECENT DVELOPMENTS)

8.2 BASF SE

Contact Details

Address: BASF SE
ZOI - D 100, D-67056 Ludwigshafen,
Deutschland (Germany)
Phone No. : +49 621 60-48230
Fax: +49 621 60-22500
Email: ir@basf.com
Website: www.basf.com

Overview

BASF is a Germany-based chemical company, considered as the worlds largest chemical company. The
company, founded in 1865, is currently headquartered at Ludwigshafen, Germany. Its portfolio includes
chemicals, plastics, polymers, performance products, crop protection products and oil & gas, among
others. The company has over 113,000 employees as of 2014 and operates in six integrated production
sites. The company also has production facilities in Europe, Asia, America and Africa. BASF offers
packaging materials and solutions to a wide range of industries, such as beverages, food, cosmetics and
pharmaceutical products.

BASF has 6,400 employees working on different construction projects, globally. The companys
production sites and sales centers operate in more than 60 countries and have achieved overall revenue
of about EUR 70 billion in 2015.

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Global Surfactants Market

Financials (in EUR million)

Year Total Revenue Operating Income Net Income

2015 70,449 5,548 3,987

2014 74,326 7,203 5,155

Sales by Region (2015)

Region Sales (in Million Euros)

Europe 38,675

North America 15,665

Asia-Pacific 11,712

Rest of the World 4,397

BASF Sales, By Region (2015)

11%

27%

Chemicals

Performance products

34%
Functional materials & solutions

Agriculture solutions

28%

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Global Surfactants Market

Sales by Segment (2015)

Industry Sales (in Euro million)

Chemicals 14,670

Performance products 15,648

Functional materials & solutions 18,523

Agriculture solutions 5,820

Oil & gas 12,998

Others 2,790

BASF Sales By Segment (2015)


4%

21%
19% Chemicals

Performance products

Functional materials & solutions

8% Agriculture solutions

Oil & gas


22%
Others

26%

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Global Surfactants Market

Products and Services

Products Description

Texapon N70 It is a fatty alcohol ethersulfates based anionic surfactant

Sulfopon 101 UP It is a fatty alcohol sulphate based anionic surfactant.

Texapon 842 UP It is a fatty alcohol sulphate based anionic surfactant

It is a alkyl benzene sulfonate based anionic surfactant, which is


Disponil LDBS 55
applied as a paste

It is a alkyl benzene sulfonic acid based anionic surfactant, which


Meranil DBS/LC
appears in the form of a liquid

It is a fatty alcohol ethoxylate based non-ionic surfactant, which


Dehydol 100
appears in the form of a paste

It is a oxo alcohol ethoxylate based non-ionic surfactant, which


Lutensol AO 11
appears in the form of a paste

It is a blend of end-capped fatty alcohol polyglycol ethers and alkyl


Dehypon 2555 polyglucosides based non-ionic surfactant, which appears in the
form of a liquid

It is an aqueous blend of alkyl polyglucosides and partial esters of


Plantatex LLE fatty acids with glycerol based non-ionic surfactant, which appears
in the form of a liquid

It is a Fatty alcohol polyglycol ether based non-ionic surfactant,


Dehydol HD-FC 2
which appears in the form of a liquid.

It is a alkyl ether phosphate ether based surfactant, which appears


Crafol AP 261
in the form of a liquid

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Global Surfactants Market

SWOT Analysis

Strengths Weaknesses

Global Presence Various litigations may affect brand


Wide range of Products and services image and hinder growth
Stable polymer business Decrease in the overall revenue as well as
Skilled Workforce the operating and net incomes
Best in industry research and Considerable decrease in Sales in first
Development facilities. quarter in 2016.

Opportunities Threats

Flourishing chemical business in APAC


Risks from the oil & gas industry
Can leverage on global leadership by
Competition may affect the company
innovative performance.
Stringent environmental regulations
Divesting non-core assets likely to help
the company increase its value creation

Competitors

Dow Chemical Company


Clariant AG
Huntsman Corporation
3M Company
Evonik Industries AG

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Global Surfactants Market

Recent Developments

Date Description

BASF completes the acquisition of the assets of Guangdong Yinfan Chemistry


Sep, 2016
Co., Ltd. in China

BASF and Henkel sign an agreement under which, BASF intends to acquire
Sep, 2016 Henkels professional Western European flooring, tiling and waterproofing
business, in order to strengthen its portfolio in construction chemicals

BASF plans to set up an additional production line for ultrason polyarylsulfone, at


Sep, 2016
its site in Yeosu, Korea, by the end of 2017

BASF opens its first plant in Sri Lanka to meet local demand for construction
chemicals. This plant is expected to produce standard and custom-made
Aug, 2016
performance-based construction chemicals under the brand, Master Builders
Solutions.

BASF and Xinjiang Markor Chemical Industry Co., Ltd. inaugurates a new
Jul, 2016 polytetrahydrofuran plant in Korla, Xinjiang Uygur autonomous region in
northwest China

BASF signs an agreement to acquire Albemarles global surface treatment


Jun, 2016
business, Chemetall

BASF expands its production capacity to support growing demand for


Jun, 2016 automotive coatings in China and plans to open up a world-scale production site
in Shangai, China

May, 2016 BASF opens its new concrete admixtures plant in Kharagpur, India

Apr, 2016 BASF launches MasterEase, a ground-breaking concrete admixture

BASF opens a representative office in Yangon, which aims to support its


Sep, 2015
customers directly in Myanmar

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Global Surfactants Market

Date Description

BASF launches MasterEase, a new ground-breaking admixture range for low-


Jun, 2015
viscosity concrete

May, 2015 BASF inaugurates new plant for high performance ultramid in China

Apr, 2015 BASF unveils its largest construction chemicals plant in India

BASF makes bio-based poly-tetrahydrofuran 1000 available, for the first time. The
Mar, 2015 company is now providing this intermediate product to selected partners for
testing various applications on a large scale.

BASF plans to build a new world-scale production plant to manufacture specialty


Mar, 2014 amines at its existing wholly-owned site in the Nanjing Chemical Industry Park in
China

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