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DAFTAR ISI

HALAMAN JUDUL ........................................................................................ i


KATA PENGANTAR ....................................................................................... ii
DAFTAR ISI ..................................................................................................... iii
BAB I PENDAHULUAN
1.1......................................................................................................................Lata
r Belakang ................................................................................................... 1
1.2......................................................................................................................Rum
usan Masalah ............................................................................................... 4
1.3......................................................................................................................Tuju
an Penelitian ................................................................................................ 5
1.4......................................................................................................................Man
faat Penelitian ............................................................................................. 5
1.5......................................................................................................................Siste
matika Penulisan ......................................................................................... 5
BAB II TINJAUAN PUSTAKA DAN KERANGKA PEMIKIRAN
2.1. Tinjauan Pustaka......................................................................................... 7
2.1.1. Pengertian Komunikasi ........................................................................... 7
2.1.2. Unsur-Unsur Komunikasi ....................................................................... 7
2.1.3. Proses Komunikasi ................................................................................. 11
2.1.4. Strategi Komunikasi ............................................................................... 12
2.1.5. Unsur-Unsur Strategi Komunikasi .......................................................... 13
2.1.6. Komunikasi Pemasaran ........................................................................... 15
2.1.6.2. Bentuk-bentuk dalam komunikasi pemasaran ..................................... 18
2.1.7. Pengertian Hotel & Restoran................................................................. 19
2.1.7.1.Pengertian hotel..................................................................................... 19
2.1.7.2 Pengertian Restoran............................................................................... 20
2.1.7.3 Klasifikasi Restoran............................................................................... 21
2.1.8. Konsep Pelanggan.................................................................................... 23
2.1.8.1.Pengertian Pelanggan ............................................................................ 23
2.1.9.Teori Komunikasi Pemasaran................................................................... 25
2.2. Kerangka Pemikiran................................................................................... 26
2.2.1. Analisa Kerangka Pikir............................................................................ 26
BAB III METODE PENELITIAN
3.1. Lokasi Penilitian ........................................................................................ 29
3.2. Subjek dan Objek Penilitian ...................................................................... 29

1
3.3. Informan...................................................................................................... 29
3.4. Teknik Penutuan Informan ......................................................................... 30
3.5. Jenis data dan Sumber data ........................................................................ 30
3.5.1. Jenis Data................................................................................................. 30
3.5.2. Sumber Data............................................................................................ 30
3.6. Teknik Pengumpulan Data.......................................................................... 31
3.7. Teknik Analisis Data................................................................................... 31
3.8. Desain Penelitian ....................................................................................... 32
3.9. Konseptualisasi........................................................................................... 32
Daftar Pustaka

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