Advertisers need a simple way

to connect with
todays generation
Millennials are buying, theyre just
buying differently, one of marketers
biggest challenges is to figure out
how!
Patrick Spenner, Forbes Magazine, 2016
 Millennials
=
Multiplatform
Todays Generation:

80 Million
Largest living generation coming of
age...the age of acquisition.
-Pew Research, Census information, 2015

72%
Connect to music, news and
entertainment across multiple
devices all day long.
-Media Insight Project, 2015
 Radio

92% 59%
Radio Reaches more
Millennials on a weekly
67 Million Radio is #1 source of
basis than any other More Millennials listen music discovery with
media. to radio each week than millennials
any other Generation.

Source: RAB,2015
 Digital

85% 45%
Believe keeping up with 69% Regularly follow five
News is important Get news once a day via or more hard core
search or social media news topics

Source: Media Insight Project, 2015

 Events

89% 45%
Perceive brands as
more authentic when 77% Nearly half of music festival
sponsoring a live music Best memories attendees
event from live events. are millennials
FOMO is real!

Source: Jacobs Media/Sean Pollock, 2016

 Conclusion:

The optimal Media Mix to

reach Millennials:

71% Combining Radio with 29%

Digital and Events will Non-traditional
Traditional
increase brand
awareness
4.5X

Source: Digital Advertising Research Foundation-RAB, 2016

Does your marketing mix
reach Millennials?