Image & Content Guideline

Training Outline

Overview
Image Guideline
Content Guideline
Counterfeit & Prohibited Items
Seller Support
Q&A
Benefits of Quality Check
WHY WE NEED GOOD IMAGE???

IMPRESSION
The first image appears on the search result
page which makes the first impression

Focus

Product function, style, color, brand and unique features

Impact

Products shown Products is Catches the eyes

on search result differentiated of customers

Higher conversion Customer click on

Higher click rate
rate and sales your product
Image Quality Guideline
PARAMETER RECOMMENDED

Number of images - 2 to 8 product images to be uploaded

Image size and - Minimum image display of 500 x 500 pixel and maximum 2000 x 2000 pixel. Recommended Product image display of 850 x 850 pixels
and above.
resolution - Image has minimum 72dpi resolution: product must looks clear, sharp and neither blurry, grainy or pixelated
- 1 x 1 image ratio is recommended
- Product should cover more than 80% the canvas of the longest axis
- Product image has white background

Product view in - Product should have front view display or a 30 degree angle view of the product. Front view of main product is clearly shown and not
blocked or covered.
image - Multi product, multi view and multi color products are allowed in the same image yet the exact product being sold must be
mentioned in the product name/ short description/ highlights
- Product should be unwrapped. Unwrapped products are only accepted for all categories as long as the product sold is shown clearly on
the package.
- Product is displayed in correct shape, no stretched and proportionate in image
- Product has no reflection of people or other objects.

Others - Image does not contain watermark, text, logo or graphics.

- Product image is matching with the content
- For lingerie, underwear, sleepwear, swimming suit cultural sensitivity of the local region to be taken into account on case by case basis
to decide on model/mannequins or individual piece images.
Key Point to Focus on Images
KEY POINT FOCUS IMPACT
1. Image Quality a) Blurry Images
b) Grainy Images System enables best views
c) Product sharp outline
d) Main view of product Customers know more on
e) Content Match
f) Explicit Content products

2. Attractive Images a) Background of image

Reduce Complaints
b) Product Coverage
c) Unwrapped product Reduce High Returns
d) Product Display
e) Reflection of product Returning customers
f) Cropped Product
g) Multi Angle High Sales Revenue
h) Watermark
Enhanced customer experience
3. Image Arrangements a) Image Position
 1. Image Quality Blurry/Grainy Images

Mandatory

Product is
clear, non
blurry in
the image

Product is
clear, not
grainy in
the image
 1. Image Quality Sharp Outline / View
Mandatory

Product
outline is
sharp

Front view
of main
product is
clearly
shown
 1. Image Quality Content alignment/ Explicit content

Mandatory

Product is
matching
with the
image

Lingerie,
underwear
product is
suitable to
local
regional.
No sexual
poses or
private
body part
shown
 2. Attractive Images Background/ Coverage

Mandatory Recommended

Image size,
background
and quality

All image ratios & backgrounds are accepted 1 x 1 image ratio and white background are recommended

Product coverage is flexible on the canvas Product should cover more than 80% of the longest axis
 2. Attractive Images Unwrapped/ Product Display

Mandatory

Product is
unwrapped

Product is
displayed
in correct
shape, no
stretched
 2. Attractive Images Reflection/ Cropped Product

Allowance Recommended

Reflection
in image

Reflection is allowed in image No reflection of people or other objects

Cropped
product

Cropped product is allowed only if the main feature is displayed clearly Entire of product is shown
 2. Attractive Images Multi Angle/ Watermark

Allowance Recommended

Multi angle
view

Front view and 30 degree view are recommended for best customer experience
All view angles are allowed if product front view is shown clearly

Watermark,
logo and
graphic

Watermarks, logos are allowed Image has no watermark, logo or graphic

3. Image ArrangementsSpecification and Positioning

8 suggestions to position and display your products

Linear Diagonal

Allowance

Triangle Fade-out
3. Image ArrangementsSpecification and Positioning

Fan- Circular
shape

Frame Others
 Content Guide
10 Key Point to Focus
1. SPU Information *NEW*

A Standard Product Unit (SPU) is a collection of attributes (eg. brand, model) that are common
to a product across all sellers. Similar concept to Lazada SCs Master Product but SPUs can be
created by sellers.

Benefits
Standardizes and fills basic content attributes for sellers
Reduces number of attributes that require QC. Once SPU is approved, any SKUs added to
SPU will only be QCd based on seller-specific attributes.
Combination of SPU ID, SKU ID, Seller ID and the attributes can be used for automation of
multisourcing and grouping
1.1. Model *NEW*
Model is one of the mandatory attribute which contribute the basic information of SPU
Information.

This will help for future search of SPU information from database during product
creation.

Example: Electronic products have specific model number will help the seller to ease
product creation process by searching existing SPU Information (model).
This is easier and faster way for the seller to search the similar product information
from our database.

Products which dont have correct model number, can use this format to create the
model number for the specific products.

(Seller Name) (Seller SKU)

2. Category

Please select correct level one category

Level 1 Category can no longer be changed in Seller Center.

If WRONG???? >>>> You need to re-create new Seller-Sku with

the correct Level 1 Category.
3. Warranty Details
Select the types of warranty from dropdown option

Please provide details on how to claim the warranty in your product description/

WHY - easy for customer when they need to claim warranty

- reduce customer complaints
4. Naming
Naming Convention

Product Naming Format

Fashion Non Fashion Category

Brand + Model + Type +
Brand + Model + Type + Colour
Specification

3 KEY WORDS !!! BRAND TYPE - MODEL

5. Highlights

List out your unique selling point

Example: http://www.lazada.com.my/dji-phantom-4-quadcopter-drone-1-extra-battery-bundle-9858995.html?boost=2

Min: 3 Bullet point

Max: 8 Bullet points
All the points should be in bullet form
 6. Product Description

Product Classification: color, details, features, unique selling proposition,

packaging, matching style, effect
Creating Buying Desire: touching unique selling proposition, touching purchasing
emotions, sellers rating, promotions
Transaction information: Payments, returns, warranty
Promotional information: best selling, free items, promotional items
6.1 Product Description

1. Convince customers to buy

Acts like a sales person

2. Customer know more about product

Acts as a user manual

3. Enhance positive impression

Represents image and reputation
6.2 Product Description How to MATCH color

Product Text
6.3 Product Description How to MATCH color

Banner Product - Text

6.4 Product Description Matching Color PowerPoint color scheme

Color Scheme in PowerPoint

3 Select the color theme

1 Design > Variant > Click on drop down button

2 Click on colors
6.5 Product Description Example of Emotional Touch
6.6 Product Description Example of Emotional Touch
6.7 Product Description Example of Emotional Touch
7. SKU Description *NEW*
For Mobile & Tablet (Only)
For Clothes (Only)

Others
8. Package Content

9. Package dimension
10. Other - MAL registration

MAL registration (Mandatory to all oral medication)

All oral drug are required to be registered under MOH.

Registration number must be fill in under MAL column
Counterfeit & Prohibited
Items
Counterfeit

Specify the product brand name in the "Brand" field.

Products without specific brand will be consider as counterfeit (Product has been
suspected for violating brand-related policies).
If you believe your products brand is accurate, provide authorization letter to support
originality.
Prohibited Items
Items that are not allowed in the platform
1. Weapons
2. Alcohol
3. Sex toys that are obscene, non bondage item and model showing private parts/ no censored image (in the
main images & description)/ no testimonial due to the obscene content/ revise the naming (Lancap, Pussy)
4. Unregistered medication/drugs

Examples of life like sex toys (not allowed)

Sex toys that are allowed

Seller Support
Download Training Slide:
Step 1
http://www.lazada.com/sellercenter/my/university/tut
orials/product-selling-guides/

Step 2
Click Image & Content Quality Guideline

Contact Support Center:

https://lazadamypsc.zendesk.com/hc/en-
us/categories/200426827-Support-Center
Questions?