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  • InsightXplorer Biweekly Report - 20170815

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    創市際市場研究顧問
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    市調解析 –直播收視篇

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    InsightXplorer Biweekly Report_20170815

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    市調解析 –直播收視篇

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    1K views20 pages

    InsightXplorer Biweekly Report - 20170815

    Uploaded by

    創市際市場研究顧問
    市調解析 –直播收視篇

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 20

    20170815

    IX

    2017 08 15
    X
    2016
    UGCPGC PUGC I
    X

    2017 5 8 2 20-55

    627

    conLab 2017 5 10 22
    77

    2017 08 15

    Key Findings
    vs. 93.1%



    Facebook
    I
    X


    YouTube
    /App

    2017 08 15

    78.2%

    74.8%
    I
    X
    60.8%
    /
    58.3%

    29.7% N=1800

    18.5%
    N=627

    0% 20% 40% 60% 80%

    X May-Aug. 2017

    2017
    (74.8%)/(58.3%)

    10
    2017 1 6 1,800
    2017 08 15


    63.3%

    I
    X
    37.6%

    24.7%
    17.4%

    7.2% 5.3%
    3.0% Base N=627
    X May-Aug. 2017

    00:00-01:59 02:00-05:59 06:00-11:59 12:00-15:59 16:00-19:59 20:00-21:59 22:00-23:59

    20:00-21:59 63.3%
    22:00-23:59(37.6%)

    2017 08 15


    48.6%
    41.3%
    40.0%
    I
    30.0% X

    28.7%
    18.8%
    13.9%

    13.7%

    11.2%

    0% 10% 20% 30% 40% 50%


    Base N=627
    X May-Aug. 2017

    (48.6%)
    (41.3%)(40%)

    2017 08 15

    38.8%

    I
    X
    38%

    15.6%


    Base N=627
    X May -Aug. 2017


    (38.8%)(38%)

    2017 08 15

    [] --
    77

    ..
    I
    X




    () ---/ Twitch ,

    45/ ,

    , ---/29/
    ---
    ---/29 /22/ ()
    /
    ---/23/
    -

    --/41/
    ---/22/
    ---/
    22/ Base N=77
    2017 08 15 X May-Aug. 2017

    []

    I
    X

    Base N=77
    X May-Aug. 2017

    2017 08 15 https://wordart.com/

    50.9%

    I
    49.0% X

    41.5%


    19.1%


    0% 20% 40% 60%
    Base N=627
    X May-Aug. 2017

    (50.9%)
    (49%)(41.9%)

    2017 08 15

    [] vs.
    ?


    I
    X


    ---/38/
    ---/46/ ---,23,
    ---/52/ ---/26/
    ---

    /31/ ---/30/


    ---/39/ ---/29/
    ---/51/ ---/23/
    ---/55/ ---/36/

    Base N=77
    2017 08 15 X May-Aug. 2017

    93.1%


    TOP3 %
    ,
    6.9% 32.6% I
    X
    20.9%
    20.9%
    ,
    93.1%




    Base N=627
    X May-Aug. 2017

    6.9%

    2017 08 15

    No LIVE, No Life


    I
    X

    Base N=77
    XMay-Aug 2017




    iconhttps://www.flaticon.com/
    2017 08 15 https://wordart.com/

    Facebook
    Facebook

    FB FB ---/38/
    ---/39/
    ---/22 I
    / X

    FB ---/44/
    FB ---/43/



    FB ---/27/
    Facebook ---/29/
    Facebook ---/30/


    ---/30/
    FB ---/37/
    ---/24/

    FB ---/38/

    FB APP
    ---/29/
    YouTube APP ---/22/

    2017 08 15

    YouTube
    YouTube YouTube
    YouTube

    ---/36/
    I
    ---/26/
    YouTube
    X

    YouTube ---/22/

    YouTube ---/22/

    YouTubeLIVE
    ---/29/

    YouTube

    YouTube lag ---/26/

    YouTube
    ---/22/
    YouTube ---/37/
    ---/54/
    YouTube
    FB ---/43/

    2017 08 15

    /App
    /App

    /App 17 Live.me
    I
    ---/22/
    ---/30/
    X

    APP ---/44/
    () ---/43/


    ---/24/


    /App

    APP ---/36/

    ---/44/

    APP ---/26/
    APP Facebook YouTube
    APP ---/22/

    2017 08 15







    I
    X


    /App

    /App FacebookYouTube /App

    PGC

    Facebook /App


    Yahoo

    2017 08 15

    x
    conLab
    N=627 N=77
    (Qualtrics)
    49.4% 51.9%
    (conLab)
    50.6% 48.1% I
    X

    20-24 12.1% 11.7%


    &
    25-29 22.0% 18.2%
    iX:Panel
    20-55 30-34 18.0% 15.6%



    35-39 17.1% 19.5%
    40-44 14.2% 13.0%
    201758
    45-49 11.5% 15.6%
    50-55 5.1% 6.5%
    N=627N=77

    2017 08 15

    m marcom@ixresearch.com

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