Greenwell Product Launch

Product Design strategy 2016

Greenwell as new Product design is cross-functional, knowledge-intensive work that has become
increasingly important in today's fast-paced, globally competitive environment. It is a key strategic
activity in many firms because new products contribute significantly to sales revenue. When firms Commented [1]: @ZI YING LI can you check with brian
for some sales numbers we can reference ?
are able to develop distinctive products, they have opportunities to command premium pricing.
Commented [2R1]: @Jim Puckett Yes, I did, can you do
Product design is a critical factor in organizational success because it sets the characteristics, a final review this content?
features, and performance of the service or good that consumers demand.

Product design is more important than ever because customers are demanding greater product
variety and are switching more quickly to products with state-of-the-art technology. The impacts of
greater product variety and shorter product life cycles have a multiplicative effect on the number of
new products and derivative products that need to be designed.
Products Launch List:

Product Product Manager Revenue target Comments

Shoes Tim Snow 200K

Gloves Jon White 100K

Skirt Luis Qiao 300K

T-Shirt Lisa Green 400K

Scarf Linda Liu 300K

Hat Wei Ma 200K

Socks Na Wu 300K

Pants Mei Liu 400K

Shoes Tim Snow 200K

Gloves Jon White 100K

Skirt Luis Qiao 300K

T-Shirt Lisa Green 400K

Scarf Linda Liu 300K

Hat Wei Ma 200K

Socks Na Wu 300K

Pants Mei Liu 400K

Shoes Tim Snow 200K

Gloves Jon White 100K

Skirt Luis Qiao 300K

T-Shirt Lisa Green 400K

2
Product Product Manager Revenue target Comments

Scarf Linda Liu 300K

Hat Wei Ma 200K

Socks Na Wu 300K

Pants Mei Liu 400K

Shoes Tim Snow 200K

Gloves Jon White 100K

Skirt Luis Qiao 300K

T-Shirt Lisa Green 400K

Scarf Linda Liu 300K

Hat Wei Ma 200K

Socks Na Wu 300K

Pants Mei Liu 400K