Curriculum Vitae

Name Nguyen Thi Tuyet Mai (Mrs.)

Current position Deputy Editor-in-Chief, Journal of Economics & Development, National
Economics University, Hanoi, Vietnam.
Date of birth 30 June 1962
Nationality Vietnamese
E-mail address nguyenttmai@gmail.com; tuyetmaisdh@neu.edu.vn
Phone number Office: (84-4) 6280280 (Ext. 6078); Mobile: (84) 0913500898
Education
2003 PhD in Marketing, National University of Singapore, Singapore
1995 Master of Business Administration, Boise State University, Idaho, USA
1983 Bachelor of Art (in economic planning), National Economics University, Hanoi,
Vietnam
Experience record
Professional experience
Sep 2011 to Deputy Editor-in-Chief, Journal of Economics & Development, National
date Economics University (NEU)
Nov 2010 to Director, Institute of Public Policy and Management, National Economics
Sep 2011 University (NEU)
Nov 2008 to Director, Vietnam-Netherlands Center for Development Economics & Public
Nov 2010 Policy, NEU
Oct 2006 to Vice Director, NEU Graduate School, NEU
Nov 2008
November to Visiting scholar at Chuo University (Japan)
Dec 2006; July Giving lecture at Doshisha University, and presentation at Ritsumeikan University
2011 (Japan)
June-July, Teaching Research Methodology for Vietnam-Lao PhD program and Vietnam-Lao
2009; July MBA programs at National University of Lao (Lao)
2006, 2008
August to Dec. Visiting professor at Washington State University (USA)
2005 Visiting and giving presentations at California State University SanMarcos (USA)
October 2004 Visiting researcher at Swinburne University of Technology (Australia)
1999 to Oct National Economics University (NEU), Business School
2006 Head of Marketing & Operations Management Department; senior lecturer,
researcher and consultant.

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1998-1999 NEU Business School
Deputy Head of Marketing & Operations Management Department; lecturer,
researcher and consultant
1996 -1999 National Economics University, Business School
Lecturer, researcher and consultant
1996 Faculty fellow at PR department, Ore-Ida Foods, Inc., USA.
Visiting fellow at the College of Business and Economics, Boise State University,
USA.
1995 Intern at Boise Family YMCA, Idaho, USA.
12/1983 to date Teaching the doctoral and MBA programs in Vietnam such as NEU PhD program
(in Vietnam & Lao), the MBM program (Belgium), the NEU MBA, Boise MBA
(USA), Henley MBA (UK), WSU MBA (USA), HUT MBA (USA), and DSU
MBA (USA) programs in Vietnam (marketing related subjects & research
methodology).
Developing curricular and delivering a number of training courses for various
companies and organizations in Vietnam including the ones in marketing strategy,
selling skills, customer service, management skills, Train the Trainers (TOT),
entrepreneurship and small business management, strategic management, policy
analysis, and managing change.
Conducting a number of academic research projects and consulting research
projects for various institutions and organizations.

Selected Publications and Conference Papers

Nguyen Thi Tuyet Mai, Don, R. Rahtz, Clifford J. Shultz (2014), Tourism as Catalyst
for Quality of Life in Transitioning Subsistence Marketplaces: Perspectives from Ha Long, Vietnam,"
Journal of Macromarketing, 34 (1), 28-44 (online since Nov 2013).
Nguyen Thanh Cong & Nguyen Thi Tuyet Mai (2014), Service Quality and its Impact on Patient
Satisfaction: An Investigation in Vietnamese Public Hospitals," Journal of Emerging Economies and
Islamic Research (JEEIR), 2 (1), 1-13.
Nguyen Thi Tuyet Mai, Jerman, Rose, Nguyen V. Hung, & Nguyen T.Thu Mai (2013), An
Investigation into Antecedents and Consequences of Impulse buying: A study of Urban Consumers in
Vietnam," The Euro Asia Journal of Management (EAJM), 23 (1/2), 3-18.
Nguyen Thi Tuyet Mai (2013), Materialism and Satisfaction with Life: A Study of Emerging Urban
Vietnamese Consumers, Journal of Commerce, 54 (5), 79-102.
Nguyen Thi Tuyet Mai (2012), Book review: Learning to be Capitalists: Entrepreneurs in Vietnams
Transition Economy by Annette Miae Kim. Asian Business & Management, 11.5, 655-659.
Nguyen Thi Tuyet Mai, Yoshiaki Takahashi, & Kirk Smith (2012), Purchase Preference for
Imported Products: A Comparative Study between Vietnam and China, Chuo Business Review, 3-
13.
Nguyen Thi Tuyet Mai & Kirk Smith (2012), The Impact of Status Orientations on Purchase
Preference for Foreign Products in Vietnam, and Implications for Policy and Society, Journal of
Macromarketing, 32 (1), 47 - 55.

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Nguyen Thi Tuyet Mai & Tambyah, Siok Kuan (2011), Antecedents and Consequences of Status
Consumption among Urban Vietnamese Consumers, Organizations and Markets in Emerging
Economies, 2 (1), 75-98.

Nguyen Thi Tuyet Mai, Kirk Smith, and Johnson Cao (2009), Measurement of Modern and
Traditional Self-Concepts in Asian Transitional Economies, Journal of Asia-Pacific Business, 10
(3), 201-220.

Tambyah Siok Kuan, Nguyen Thi Tuyet Mai, and Jung Kwon (2009), Measuring Status
Orientations: Scale Development and Validation in the Context of an Asian Transitional Economy,
Journal of Marketing Theory and Practice, 17 (2), 175-187.

Keh, H. T., Nguyen Thi Tuyet Mai, and Hwei Ping Ng (2007) The Effects of Entrepreneurial
Orientation and Marketing Information on the Performance of SMEs, Journal of Business Venturing,
22 (4), 592-611.
Nguyen Thi Tuyet Mai, Yoshiaki Takahashi (2007), Consumer Behaviors in Vietnam, a Transitional
Economy, Journal of Commerce, 8 (3), 107-124.
Nguyen Thi Tuyet Mai and Rose (2006), An Exploratory Investigation into Outcomes of Impulse
Buying in Vietnam, a Transitional Economy, Asia-Pacific Advances in Consumer Research, Vol. 7,
eds. Margaret C. Lees, Gary Gregory and Teresa Davis, Provo, UT: Association for Consumer
Research.
Nguyen Thi Tuyet Mai, Jung Kwon, Garold Lantz and Sandra G. Loeb (2003), An Exploratory
Investigation into Impulse Buying Behavior in a Transitional Economy: A Study of Urban
Consumers in Vietnam, Journal of International Marketing, 11 (2), 13-35.

Nguyen Thi Tuyet Mai, Jung Kwon, Garold Glantz and Sandra G. Loeb (2003), Factors Influencing
Impulse Buying Behaviors in a Transitional Economy: An Exploratory Study of Urban Consumers in
Vietnam (abstract), Advances in Consumer Research, Vol. 30, eds. Punam Keller and Dennis Rook,
Provo, UT: Association for Consumer Research.
Napier, K. Nancy, Ngo Minh Hang, Nguyen Thi Tuyet Mai, Nguyen Van Thang, Vu Van Tuan
(2002), Bi-cultural Team Teaching: Experiences from an Emerging Business School Bi-cultural
Team Teaching, Journal of Management Education, 26 (4), 429-448.
Nguyen Thi Tuyet Mai, Siok Kuan Tambyah, Prem Shamdasani, Kwon Jung, and Ah Keng Kau
(2002), Traditional Values versus Modern values: Measuring Status Orientations in the Context of
Vietnam, a Transitional Economy (special session), Asia-Pacific Advances in Consumer Research,
Vol. 5, eds. Rami Zwick and Ping Tu, Provo, UT: Association for Consumer Research.

Lantz, Garold, Sandra Loeb, Nguyen Thi Tuyet Mai, and Tang Van Khanh (2002), "National Identity,
Consumer Ethnocentrism and Product Preferences in Vietnam: A Conjoint Analysis, Asia-Pacific
Advances in Consumer Research, Vol. 5, eds. Rami Zwick and Ping Tu, Provo, UT: Association for
Consumer Research.

Book & Book chapters

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Nguyen Thi Tuyet Mai & Mai The Cuong (2014), The Business System of Vietnam (Book Chapter
Ch.16, 2nd edition), in Asian Business and Management: Theory, Practice and Perspectives, Palgrave
Macmillan.
Nguyen Thi Tuyet Mai & Mai The Cuong (2009), Management in Vietnam (Book Chapter), in Asian
Business & Management Theory, Practice and Perspectives, Palgrave Macmillan.
Nguyen Thi Tuyet Mai (2007), Conspicuous Consumption in Vietnam, A Transitional Economy,
National Political Publishers.
Nguyen Thi Tuyet Mai (2007), Consumer Values and Behaviors in Vietnam, A Transitional
Economy, NEU Publishing House.
Napier, N. & Nguyen Thi Tuyet Mai (2004), a Book Chapter in Business Education and Emerging
Market Economies: Perspectives and Best Practices, Kluwer Academic (USA)
Association membership and Academic activities

Member of the Academy of International Business (AIB).

Member of the International Society for Markets & Development (ISMD).

Ad-hoc reviewer for Journal of Macromarketing, and Asian Business & Management.