Professional Documents
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B-C ................................................................................... 21
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B-B ........................................................................... 38
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B ................................................................... 49
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2016/2017 .......................................................... 83
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4
5
10000
2016 4 14 Angelababy
Angelababy Angelababy
50
10000
2015 1
90000
4000
2001
1500
2016 20
6 TOP52016 2.3
16 618
16 10
pathtopurchase ---
&
co-dmp
Path
toPurchase
1.5-5
8
DMP Case
2011
CEO TOM
60 SaaS
KA 2016
11 14.6
6 2015 11
30
2D 3D
10
100 60
3000 2016 11
1207 12 /
B2C C2B
11
CNNIC 2016 6 7.10
51.7% 6.56
1.73 24.5%2016
3.7
BCG
3 4
5-10
O2O
1840 200
20
1.56
12
2008
2012 191
13
2017
14
15
2017
(CNNIC)
2016 12
7.31 53.2%
10
10
2016
2%
+ LVPradaBurberry
16
2016
2016
17
18
B-C
B-B
19
C
80
30
10
20
1980-2000
30%
B-C
C B-C
21
2016 2 Facebook
2016 3 10
papi
3 22
999999 4 26 3
20%4 28 &
22
2.0
1.0
2.0
AR/VR
Nike just do it.
Think Different
23
VR
2016
PV
UV 50
5
24
AR 16
2016 10 28 11 10 11 AR
40 3 500
2000 5000 KFC
11 9 6000
16
25
11 5 6 AR
11
ARVR
++
5 70 20
25
5 5 5 7
40,000
1
600
6
5 6
26
5/8
5/20 ## 1974.5
2.1 2,286
19,113 8
27
Uni ID
UV
28
CRM CRM
CRM
29
VIP
//VIP
30
ISV
CRM
CRM
31
2016 GMV 3 35% GMV
80
2016 11 426 2
21% 2000
10 2.7
188
32
33
3
online
FACE TO FACE PC
VR
1 1
34
1 1
1 1
35
51.8% 92.5
5 23
22.0%
pk
1000
10% 31%
36
https://market.m.taobao.com/markets/fuwu/kefuleitai2sj
37
B-B
PC
38
Joy buy
2016
5000 Joy buy
B2B
B ERP B2C
joy buy
52
joy buy
joy buy
Joy buy
4 2 1.5
2 Joy buy plus
B2B
PLUS
APP
39
-
50%
2.1
PLUS
12
5 plus
ISV
ROI
12
28% 20.4%
40
-
HOUSE SELECTION
ERP
plus
41
plus
plus B2B
plus
42
B2B
plus
plus B2B
2016 11 100 5
3 10 20
80 11
SOP
100
GAP
GXG
43
2016
2017
+
44
--
1999 20
14 10 SKU
22 43
45
46
1919
1919
830993 O2O
17
9
31
500
1919
POS
47
48
B
49
50
+
TOP/
51
GainLoss
-
-
&
52
SaaS kefu.taobao.com
SaaS
53
1 KPI
54
2 KPI,
55
56
plus B2C
plus
plus
plus App
plus
plus ISV
57
58
2016
2017
59
2017.2
60
58
61
2009
IT
2015
ECSRDS DRDSONSDTS
SAAS 80%
SAAS
ERP-WMSEPR-TMS
IAAS PAAS
EWS
EWS
C2B
2015
PV 5
50 53.09%
62
(1)
CRMC2B
(2)
--
PAAS
ERP-POSERP-FMSERP-CRMERP-
+PC
WEEX
(3)
,
SLA
63
2017
1. EWS PaaS
SaaS
2. Weex
3.
64
1688
800 B
2013 2016
iOSMACWindows +PC
TOP
PC
API
60%
65
2017
2017
66
2017
67
2017
//
68
6 1
300 B
11 11
10 17
11 11 48
2017 B
demo
69
2016 2017
70
fuwu.taobao.com 2009
71
2
SDK
3 PC
PC
72
4
SKU
100
6
SAAS
license IT
73
100 10
1
/
2
API
74
3.
ISV
75
5
76
87
2011
10
2016
500
adidasNew Balance
2009 7
SaaS
110
85 2005
77
2009
ISV
2
3k 2010
20
500 30
11 11
466%
130 160% 11
800 1400%
2015 500
2011 8000+
2011
2014 9 11
11
2015
H5
78
APP
2016 11 3000
9100 11 50%
40%
2011 CRM
CRM
2016
1000
10000+
11
3
11
+
30-50%
JACK & JONES
7 GMV
79
2008
2010
TCL
400
230
2015 1300
2016 GMV 17
LG
2017
1 101 100
2015 11 2.844
20 2016 +
80
10
1 1010 100
OMSWMSERP
2016 7
81
82
2016/2017
/ 2
83
84
5
85
86
10
43
87
88
89
4
90
91
2016/2017
2016
92
17 0.8% 0.4% 1.2% 0.7%
93
2016 25
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
94
2016 25
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
95
93% 68%
92% 61%
88% 54%
90% 53%
86% 52%
88% 52%
84% 49%
85% 48%
88% 48%
88% 48%
87% 48%
85% 46%
85% 44%
83% 44%
84% 44%
80% 40%
88% 40%
82% 39%
89% 39%
96
79% 38%
80% 37%
76% 35%
83% 34%
86% 30%
75% 29%
69% 27%
55% 24%
80% 24%
77% 22%
53% 18%
63% 17%
53% 11%
2017.2
97
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98