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From this, I can gather that the majority of my

audience will be between 12 and 17, which I


shall use to influence my models within my
video. As this demographic tends to be filled
with aspirers, I will use models of 16-20 to
demonstrate an ideal image that they can aim
to achieve.

This question has helped to influence my


choice of song as Halsey could be identified
as pop, indie and alternative, with some rock
elements within it. Therefore, I know that my
video will appeal to a wider audience.

Whilst this question does not directly affect


the production of my promo, it does
influence how I could promote my video as
if a product has more marketing than it is
more likely to be consumed. As well as this,
as we are aware that many of the people
who filled in my survey are teenagers and
young adults, we can assume that E-media
will be the most impactful form of
marketing.
The results from this question have heavily
influenced the style of my music promo as I
plan on showing many different peoples
stories, perhaps interlocking to show them
in a group as well.
As the majority of the people who
filled out my survey were female, it
is evident that it is highly likely they
will be aspirers due to the ages that
we have gathered from the survey
and so by having stereotypically
attractive females within the video,
it is likely to be more successful.

It is evident that many people enjoy


seeing the artist in the music video,
however, as a majority also selected
that they only sometimes enjoy this; I
believe that it would be more
effective to use intertextual
references as a hint towards the
artist.

As a narrative is more popular


within music promos, I plan on
showing this. Although a
performance is also popular, I think
that sometimes it is not conducted
very well and can look amateur so I
will not be doing this.

In order to create an adventurous atmosphere


within my promo, I will film in various
locations to show how much there is within
the world. As well as this, to make my video
relatable I will use models of a similar age of
my target audience (15-21).

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