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Oracle Retail Data Model – Overview

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 Retail Data Model

Database Technology

Available
Today!
Retail Domain Knowledge

BI Technology

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Copyright © 2009, Oracle and / or its affiliates. All rights reserved.
 Key Messages

Standards-based, pre-built, pre-tuned data model with

Speed to
intelligent insight into detailed retailer and market data
Value
enabling retailers to quickly gain value

Fast, easy and predictable implementation, reduced

Reduced Total
technology & 3rd Party costs for both immediate and on-
Cost of Ownership
going operations by leveraging pre-built content

Modern, topical and relevant Data Model developed

Best in class using deep retail market expertise with leading Data
Warehousing and Business Intelligence technology

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Copyright © 2009, Oracle and / or its affiliates. All rights reserved.
 Speed to Value

Build from Scratch with

Best of Breed Approach Oracle Retail Data Model

Training & Roll-out Oracle’s Approach:

• Delivers retailer and market insight
Define Metrics & quickly
Dashboards • Rapid implementation, predictable costs
lead to higher ROI
• Combines deep retail market expertise
with industry-leading technology
Data Movement
Training & Roll-out Easy to Use, Easy to Adapt
Define Metrics Comprehensive Retail Measures & Metadata for
& Dashboard Business Intelligence Reporting & Ad-hoc Query
Automatic Data Movement from your ARTS compliant
Data Movement 3NF schema to OLAP, Mining & Dimensional Schema
DW Design
Pre-built DW Schema (3NF,STAR,OLAP) with Retail
DW Design best Practice embedded and Pre-tuned for Oracle data
warehouses, including the HP Oracle DB Machine
months or years weeks or months

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Copyright © 2009, Oracle and / or its affiliates. All rights reserved.
 Reduced Total Cost of Ownership

Complete Open Integrated

Comprehensive Standards-Based Designed to

Industry Portfolio Architecture Work Together

More Value More Choice More Flexibility

Less Complexity Less Risk Less Cost

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Copyright © 2009, Oracle and / or its affiliates. All rights reserved.
 Best-in-class

Oracle #1 for Retail Oracle #1 for Data Warehousing

Market Size is $6.7 Billion with 14.6% Growth YoY1

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Copyright © 2009, Oracle and / or its affiliates. All rights reserved.
Oracle Retail Data Model
An Overview
• Industry Standard Compliant (ARTS)
• Embedded strong Retail expertise
• 3NF Logical Data Model
• Physical Data Model designed & pre-
tuned for Oracle
Oracle Retail Data Model – Including Exadata Storage
• Industry-specific measures & KPIs

Compression
Data Mining
Pre-built OLAP models
Partitioning

•
OLAP
RAC

• Pre-built Data Mining models

• Usable within any Retail Application
Oracle Database Enterprise Edition Environment
• Sample reports and dashboards
Oracle Exadata Storage
– Based on Oracle BI EE Plus
 Oracle Retail Data Model
Foundation for Business Information Flow
• POS (Point-of-Sale)
Sell-Side • Web stores & Catalog
Buy-Side
• Order Management
• Inventory Optimization • Advanced Planning &
• Advertising & Promotions Scheduling
(Demand Driven)
Customer & Consumer Interaction • Customer Service
• Inventory Tracking
• Workforce Scheduling
• Pricing
• Personalized Marketing
• Cost Forecasting
Retailer Sales Marketing • Purchase Order Mgmt.
Knowledge Knowledge Knowledge • Retail Partnerships
Demand Consumer • Warehouse Mgmt.
Knowledge Knowledge
Product
Knowledge
In-Side

• Manufacturing/Sourcing
Partners
• Sales Forecasting
• Inventory Tracking
Inventory Data
Knowledge Suppliers
Warehouse

Forecasting Mfg Perf. Sourcing

Knowledge Knowledge Knowledge Distributors
 Oracle Retail Data Model
Foundation for Business Information Flow
Store-side Data Warehouse
Retailer Knowledge

Marketing Knowledge

Sales Knowledge

In-side Consumer Knowledge

Demand Knowledge

Inventory Knowledge

Forecasting Knowledge
Buy-side
Sourcing Knowledge

Mfg Perf. Knowledge

Product Knowledge

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Copyright © 2009, Oracle and / or its affiliates. All rights reserved.
 Oracle Retail Data Model
Industry Coverage

Grocery
Department Stores
Discounters
Hard Goods
Apparel & Footwear
Soft Goods
Convenience Stores
Gas Stations

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Copyright © 2009, Oracle and / or its affiliates. All rights reserved.
Oracle Retail Data Model
Key Statistics

• Data Model Contents

– 650+ Tables and 10,500+ Attributes (“ARTS++”)
– Industry-specific 1200+ Measures & KPIs with Business and
Technical Definitions
– 4 Pre-built Analytical Workspaces
– 12 Pre-built Data Mining Models
– Automatic Data Movement from 3NF to STAR schema, OLAP
Cubes and Data Mining Models
– Sample Reports & Dashboards using OBIEE
• Designed and optimized for Oracle data warehouses, including
the HP Oracle Database Machine
• Central repository for atomic level data
• Rapid implementation
 Business Area Coverage
Pre-Built Measures & KPIs

Store
Store performance, Shopper Conversion, Comparative Store Analysis
Operations
Point of Sale Multi Channel, POS Flow
Loss
Unusual Transactions, Hidden Patterns, Attribute Analysis
Prevention
Merchandising Merchandise Performance, Item-Basket, Fast & Slow Movers
Inventory Inventory State Analysis, Forecast out-of-stock and zero selling.
Category
Product Mix, Shelf Analysis, Customer Purchase vs. Syndicated Data
Management
Workforce
Employee Utilization, SPIFF & Split Commission Analysis
Management
Customer Clustering & Segment - Creation, Migration, Analysis
Promotion Causal Factor, Halo Impact & Promotional Lift
Order
Integrated Analytic between e-commerce and Retail
Management
 Business Area Coverage
Pre-Built Measures & KPIs
Merchandising
Merchandising
• Role: Commonly a merchant or planner
• Product ‘stars’ and ‘dogs’
• Inventory levels vs. planned inventory levels
• Suppliers that help / hinder performance
• Identifying locations that over/under perform
Category Management
• Role: Commonly a Category Manager
• Controlling purchase costs
• Reviewing supplier item coverage
• Understanding consumer purchases of new /
current products vs. market data
• Determining store layouts and planogams
StoreStore
Operations
Operations
• Role: Commonly a store manager
• Store traffic patterns to determine staffing
• Understand opportunities to control loss
• Relative store performance rankings
• Identify what sells in the stores vs. doesn’t
• Identifying potential risks for out of stocks
Marketing
• Role: Commonly a marketing analyst
• Identify consumer spending habits using
market data
• Analyzing a retailer’s loyalty program
customers to better target campaigns
• Measuring customer promotion response rates
Oracle Retail Data Model
Components

Base Layer (3NF) Derived & Aggregate Layer Sample Reports

 Oracle Retail Data Model
Why multiple layers
Intelligent Interactions (Data Mining)
•Is the product assortment optimal for all my regions?

Fact-Based Actions (OLAP, Statistics) Predictive

•What are my potential out-of-stock situations?

Performance Management (KPI, Guided Analytics)

Forecasting
•How is the business doing compared to last year?
Compared to plan?
Value 5
Slice/Dice, Ad-hoc, Query , BI Tools
•What is my gross margin return on space?
Analysis 4
3
Transactional Reporting Reporting
•How are my catalog and internet 2
sales performing?
1

Generation Step
Oracle Retail Data Model
Automatic Data Movement

Oracle Retail Data Model

Lookup

Reference

Intra-ETL Derived Intra-ETL

3NF Base (Derived) (Aggregate)

Aggregate
Source ETL
OLTP Systems
(Data Quality,
Staging,
Interface)
 Leveraging Data Warehouse Features
Embedded as part of VLDB design, not an afterthought

Partitioning Reference Architecture Advanced Statistics

•Partitioned Outer Join •Frequent Item Set •Ranking
•Lag / Lead

Compression OLAP Data Mining

•3-5x Storage Savings •Time Series •Classification
(ABN/Decision Tree)
•Forecasting
•Association Rules
(Apriori)

Materialized Views
•User Choice
•‘SQL’ Rewritten
 Differentiator: Smart Inventory Reports
Out of Stock Forecast (using built-in Forecasting & OLAP cubes –
numerous methods supported)

OLAP
forecasting of
sales &
inventory to
predict
potential
stock
shortage

See which
forecasting
method fits
best

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Copyright © 2009, Oracle and / or its affiliates. All rights reserved.
 Differentiator: Smart Category Report
Product Category Mix Analysis: Suggest Items/Categories to
Merchandise Together using a Pre-built Mining Model

Analyzes Sales Transactions using the Association Rules (Apriori) Model to understand the
Product Category Mix [If a Customer buys A and C, what is the likelihood the Customer would
buy D?]

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Copyright © 2009, Oracle and / or its affiliates. All rights reserved.
 Why Oracle Retail Data Model?
Top 10 Reasons

1 Retail expertise with best-in-class technology 6 Easily extendable & customizable model

2 ARTS based normalized data model 7 Usable within any retail environment

3 Modern and topical with retail depth and breadth 8 Designed and optimized for VLDB

4 Intelligent retail insight using OLAP & Mining 9 Automated data flow between components

5 Extensive business intelligence metadata 10 Reduced implementation risk

The Oracle Solution Set
Complete, Integrated, Open

EPM Workspace

EPM Applications BI Applications

Business Intelligence Foundation

Middleware

Oracle Retail Data Model

Database

HP Oracle Database Machine / Storage

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