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978-0-521-74341-9 - English for Business Studies Students Book: A Course for Business Studies and Economics Students, Third Edition
Ian MacKenzie
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1 Management
Aims
Consider what the functions of management are
Discuss what makes a good manager
Lead-in
To what extent is effective management something you are
born with, as opposed to a set of skills that can be taught?
Which business leaders do you admire for their managerial
skills? What are these skills?
Do managers have a good reputation in your country? Or are
they made fun of in jokes, cartoons and television series? If
so, why do you think this is?
Which of the ve famous managers below do you nd the The New Yorker
most interesting and impressive?
10 Unit 1 Management
Management
Carlo Olga
Management Unit 1 11
Writing
Write a brief summary of each of the ve tasks listed by Drucker.
12 Unit 1 Management
Management
Vocabulary
1 Match up the following words and denitions.
1 consultant A a plan for achieving success
2 crisis B a new idea or method
3 innovation C a person with a less important position in an organization
4 objective (noun) D a person who provides expert advice to a company
5 promotion E a situation of danger or difculty
6 public sector F something you plan to do or achieve
7 strategy G the section of the economy under government control
8 subordinate H when someone is raised to a higher or more important position
2 The text contains a number of common verbnoun combinations. Use the word
combinations in the box to complete the sentences below.
ette
Company A is a cigarette Com
Compan y C is a private
has to Co pany B is a
Com
manufacturer that television channel
software developer
modernize its production whose objective is to
that employs a lot
systems in order to broadcast programmes
of young, creative, that get as big an
become protable, in
talented and rather audience as possible,
an industry that has
undisciplined people. in order to maximize
an increasingly bad
advertising revenue.
reputation.
Management Unit 1 13
Which of the following candidates might be the most suitable for the positions
on page 13? Here are some extracts from their letters.
Candidate 2
Candidate 3
At this stage in my career, I see myself in a challenging new position
that involves setting objectives and deciding how the organization can
achieve them. I would then concentrate on measuring the performance
of the staff.
Writing
Imagine you work for a recruitment agency or a headhunting rm. Write an
email of 50100 words to your boss recommending your choice of candidates
for the positions above and outlining the reasons.
14 Unit 1 Management